Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com
<ul><li>1. _____________consists of group of customers who share a similar set of needs and wants. </li></ul><ul><li>Segme...
<ul><li>2. _____________measures the strength of consumers psychological commitment to brands and their openness to change...
<ul><li>3. Four groups of marketer based on brand loyalty status except: </li></ul><ul><ul><li>Hard core loyals </li></ul>...
<ul><li>4. In the VALS network, the following are higher resources except: </li></ul><ul><li>Innovators </li></ul><ul><li>...
<ul><li>5. Which of the statement is true about Micromarketing? </li></ul><ul><li>Niche marketing is a more narrowly defin...
<ul><li>6. Which of the statement is false? </li></ul><ul><li>Megamarketing is the strategic coordination of economics, ps...
<ul><li>7. Loyalty status is an example of …? </li></ul><ul><li>Behavioral segmentation </li></ul><ul><li>Psychographic se...
<ul><li>8. Social  status is an example of …? </li></ul><ul><li>Behavioral segmentation </li></ul><ul><li>Psychographic se...
<ul><li>9. Customerization is an example of …? </li></ul><ul><li>Segment marketing </li></ul><ul><li>Niche marketing </li>...
<ul><li>10. Coca cola is an example of this specialization since they target all consumer groups with all the products the...
Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com
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10 learning questions on Chapter Identifying Market Segment

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10 learning questions on Chapter Identifying Market Segment

  1. 1. Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com
  2. 2. <ul><li>1. _____________consists of group of customers who share a similar set of needs and wants. </li></ul><ul><li>Segment marketing </li></ul><ul><li>Niche marketing </li></ul><ul><li>Individual marketing </li></ul><ul><li>Local marketing </li></ul>
  3. 3. <ul><li>2. _____________measures the strength of consumers psychological commitment to brands and their openness to change. </li></ul><ul><li>Conversion model </li></ul><ul><li>Buyer- readiness stage </li></ul><ul><li>Decision role </li></ul><ul><li>Behavior variable </li></ul>
  4. 4. <ul><li>3. Four groups of marketer based on brand loyalty status except: </li></ul><ul><ul><li>Hard core loyals </li></ul></ul><ul><ul><li>Soft core loyals </li></ul></ul><ul><ul><li>Split loyals </li></ul></ul><ul><ul><li>Shifters </li></ul></ul>
  5. 5. <ul><li>4. In the VALS network, the following are higher resources except: </li></ul><ul><li>Innovators </li></ul><ul><li>Thinkers </li></ul><ul><li>Experience </li></ul><ul><li>Survivors </li></ul>
  6. 6. <ul><li>5. Which of the statement is true about Micromarketing? </li></ul><ul><li>Niche marketing is a more narrowly defined customer group seeking a distinctive mix of benefit. </li></ul><ul><li>Mass marketing engages in mass production, mass distribution and mass promotion. </li></ul><ul><li>Local marketing is the ultimate level of segmentation. </li></ul><ul><li>Globalization and internet have made mass marketing feasible. </li></ul>
  7. 7. <ul><li>6. Which of the statement is false? </li></ul><ul><li>Megamarketing is the strategic coordination of economics, psychological, political and public relation skills to gain the cooperation of a number of parties in order to enter a given market. </li></ul><ul><li>Psycholographic segmentation is the science and demographics to better understand consumers. </li></ul><ul><li>Demographic segmentation divides the market basis of variables such as age, sex, income, occupation, education and other. </li></ul><ul><li>Geographic segmentation divides the market based on location and race. </li></ul>
  8. 8. <ul><li>7. Loyalty status is an example of …? </li></ul><ul><li>Behavioral segmentation </li></ul><ul><li>Psychographic segmentation </li></ul><ul><li>Geographic segmentation </li></ul><ul><li>Demographic segmentation </li></ul>
  9. 9. <ul><li>8. Social status is an example of …? </li></ul><ul><li>Behavioral segmentation </li></ul><ul><li>Psychographic segmentation </li></ul><ul><li>Geographic segmentation </li></ul><ul><li>Demographic segmentation </li></ul>
  10. 10. <ul><li>9. Customerization is an example of …? </li></ul><ul><li>Segment marketing </li></ul><ul><li>Niche marketing </li></ul><ul><li>Local marketing </li></ul><ul><li>Mass marketing </li></ul><ul><li>Individual marketing </li></ul>
  11. 11. <ul><li>10. Coca cola is an example of this specialization since they target all consumer groups with all the products they need. </li></ul><ul><li>Selective specialization </li></ul><ul><li>Product specialization </li></ul><ul><li>Market specialization </li></ul><ul><li>Full market coverage </li></ul>
  12. 12. Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com

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