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10 learning questions on Chapter Identifying Market Segment
 

10 learning questions on Chapter Identifying Market Segment

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    10 learning questions on Chapter Identifying Market Segment 10 learning questions on Chapter Identifying Market Segment Presentation Transcript

    • Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com
      • 1. _____________consists of group of customers who share a similar set of needs and wants.
      • Segment marketing
      • Niche marketing
      • Individual marketing
      • Local marketing
      • 2. _____________measures the strength of consumers psychological commitment to brands and their openness to change.
      • Conversion model
      • Buyer- readiness stage
      • Decision role
      • Behavior variable
      • 3. Four groups of marketer based on brand loyalty status except:
        • Hard core loyals
        • Soft core loyals
        • Split loyals
        • Shifters
      • 4. In the VALS network, the following are higher resources except:
      • Innovators
      • Thinkers
      • Experience
      • Survivors
      • 5. Which of the statement is true about Micromarketing?
      • Niche marketing is a more narrowly defined customer group seeking a distinctive mix of benefit.
      • Mass marketing engages in mass production, mass distribution and mass promotion.
      • Local marketing is the ultimate level of segmentation.
      • Globalization and internet have made mass marketing feasible.
      • 6. Which of the statement is false?
      • Megamarketing is the strategic coordination of economics, psychological, political and public relation skills to gain the cooperation of a number of parties in order to enter a given market.
      • Psycholographic segmentation is the science and demographics to better understand consumers.
      • Demographic segmentation divides the market basis of variables such as age, sex, income, occupation, education and other.
      • Geographic segmentation divides the market based on location and race.
      • 7. Loyalty status is an example of …?
      • Behavioral segmentation
      • Psychographic segmentation
      • Geographic segmentation
      • Demographic segmentation
      • 8. Social status is an example of …?
      • Behavioral segmentation
      • Psychographic segmentation
      • Geographic segmentation
      • Demographic segmentation
      • 9. Customerization is an example of …?
      • Segment marketing
      • Niche marketing
      • Local marketing
      • Mass marketing
      • Individual marketing
      • 10. Coca cola is an example of this specialization since they target all consumer groups with all the products they need.
      • Selective specialization
      • Product specialization
      • Market specialization
      • Full market coverage
    • Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com