GAMIFICATIONGame Based Marketing,  Serious Business    24 november 2011       C O P Y R I G H T 3 S I X T Y F I V E B . V.
Table of contents1 Gamification?2 Not new but different3 Game mechanics4 What you can do with it5 Serious Business6 Some p...
Gam  ifi cation
1. GamificationTH E DECA D E OF GA M E SSocial Layer:Last decadeConnectionsFacebook’s Open GraphConstruction is overGame L...
1. Gamification DE FINI TIO NThe use of game-mechanics andgame-thinking in order to create userengagement and solve proble...
Maybe this helps...
1. GamificationY ES O R NO
1. GamificationY ES O R NO
1. GamificationY ES O R NO
1. GamificationY ES O R NO              - but can be used for loyalty -
1. GamificationY ES O R NO
1. GamificationY ES O R NO              YES!
1. GamificationI T’ S ALL ABO UT D OPA M I NE             Is released when we go from challenge to achievement
1. GamificationY ES O R NOIt’s about positive rewards
1. GamificationW HY DO P E OP L E P L AY ? Socializing     Mastery
1. GamificationW HY DO P E OP L E P L AY ? Socializing     Mastery
1. GamificationW HY DO P E OP L E P L AY ? Socializing     Mastery      Destress
1. GamificationW HY DO P E OP L E P L AY ? Socializing     Mastery      Destress   Fun
1. GamificationTY PE S O F P L AY E R S  Socializers
1. GamificationTY PE S O F P L AY E R S  Socializers      Explorers
1. GamificationTY PE S O F P L AY E R S  Socializers      Explorers   Achievers
1. GamificationTY PE S O F P L AY E R S  Socializers      Explorers   Achievers   Killers
1. GamificationDE S IG N SO M E T H I N G I N T E R ES T I N G F O R E VE R YB O D Y                   Anything that can m...
NotNewbut different
1. Not New But DifferentR E MEM BE R T H E S E ? Spend more and get an upgrade
1. Not New But DifferentR E MEM BE R T H E S E ? Spend more and get an upgrade   Fly more and get an upgrade
1. Not New But DifferentR E MEM BE R T H E S E ? Spend more and get an upgrade   Fly more and get an upgrade   Master!
GameMechanics
3. Game MechanicsS OME EXAM P L E S    Point systems
3. Game MechanicsS OME EXAM P L E S    Point systems    Leaderboard / Achievements
3. Game MechanicsS OME EXAM P L E S    Point systems    Leaderboard / Achievements   Level up
3. Game MechanicsS OME EXAM P L E S   Countdown
3. Game MechanicsS OME EXAM P L E S   Countdown         Progression
3. Game MechanicsS OME EXAM P L E S   Countdown         Progression   Badges / Stickers
3. Game MechanicsS OME EXAM P L E S                     Community Collaboration
Whatcan you do    with it
4. What you can do with itU S ER E NGA GE M E N T                      Maximize engagement
4. What you can do with itU S ER E NGE GE M E N T            15 Million users and counting, 77% checks-in 30x per month
4. What you can do with itU S ER E NGA GE M E N T
4. What you can do with itU S ER E NGA GE M E N T                          Check in: Movies, music, games, books
4. What you can do with itU S ER E NGA GE M E N T                          Check in: Movies, music, games, books          ...
4. What you can do with itU S ER E NGA GE M E N T                          Check in: Movies, music, games, books          ...
4. What you can do with itU S ER E NGA GE M E N T                          Check in: Movies, music, games, books          ...
4. What you can do with itU S ER E NGA GE M E N T
4. What you can do with itU S ER E NGA GE M E N T
4. What you can do with itU S ER E NGA GE M E N T
4. What you can do with itU S ER E NGA GE M E N T                     And you thought this was crazy!
4. What you can do with itU S ER E NGA GE M E N T                     And you thought this was crazy!
4. What you can do with itU S ER E NGA GE M E N T                     And you thought this was crazy!
4. What you can do with itU S ER E NGA GE M E N T                          Publishing
4. What you can do with itS OLVE P RO B L E M S               Saving energy can be fun, competitive and social
4. What you can do with itS OLVE P RO B L E M S                 Get people to vote. Not so far fetched
4. What you can do with itS OLVE P RO B L E M S                 Do good. Stimulate charity. Help people.
seriousbusiness   cases
5. Serious BusinessS U CC ES LIE S I N M ULT I P L E G AME ME C H AN I C S It’s in the combination of game-mechanics that ...
5. Serious BusinessG R OUP O N              2009: $100k   2010: $10M   2011: $2.6B
5. Serious BusinessNIK E +          Run against & with friends. Stay motivated. Nike facilitates.
5. Serious BusinessDO N’T FO RGE T T H E D UT CH                   How to use in a campaign
5. Serious BusinessDO N’T FO RGE T T H E D UT CH
5. Serious BusinessDO N’T FO RGE T T H E D UT CH                          1st gamified travel platform
5. Serious BusinessDO N’T FO RGE T T H E D UT CH                          1st gamified travel platform                     ...
5. Serious BusinessDO N’T FO RGE T T H E D UT CH                          1st gamified travel platform                     ...
5. Serious BusinessDO N’T FO RGE T T H E D UT CH                          1st gamified travel platform                     ...
3. Serious BusinssP LA KK E RS
Somepointers
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DO...
One more  thing
There is nomagic potion
thanks any questions?
Gamification, Game Based Marketing, Serious Business
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Gamification, Game Based Marketing, Serious Business

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Gamification, the next big thing? Wat is het, hoe werkt het en wat kun je er mee doen? John Meulemans van 3sixtyfive gaf tijdens de Cross Examination #2 een aantal insights in the wereld van Gamification. Inmiddels Serious Business. Als je er mee aan de slag wil ook een aantal handige "Pointers".

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  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • Foursquare heeft waarschijnlijk een kleine 200.000 gebruikers in NL. \nGroeit keihard maar is nog steeds geen mainstream.\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
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  • http://www.slideshare.net/ScottDodson/2010-gamification-10-files-stripped-out\n\nhttp://www.marketingtribune.nl/nieuws/puma-haakt-slim-in-op-gamification-met-live-scoreboard-/\n
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  • Socializers (like to socialize with other people)\n \n Explorers (like to fully explore the game world and its limits)\n \n Achievers (like to gather points and raise levels)\n \n Killers (like to win and will do everything for it)\n
  • Socializers (like to socialize with other people)\n \n Explorers (like to fully explore the game world and its limits)\n \n Achievers (like to gather points and raise levels)\n \n Killers (like to win and will do everything for it)\n
  • Socializers (like to socialize with other people)\n \n Explorers (like to fully explore the game world and its limits)\n \n Achievers (like to gather points and raise levels)\n \n Killers (like to win and will do everything for it)\n
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  • http://founderfuel.com/2011/10/28/day-55-turntable-fm-and-social-engagement-loops/\n
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  • Foursquare heeft waarschijnlijk een kleine 200.000 gebruikers in NL. \nGroeit keihard maar is nog steeds geen mainstream. \nPS: 10 M users in june 2011. Growth now 1M users per month.\n
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  • Gamification, Game Based Marketing, Serious Business

    1. 1. GAMIFICATIONGame Based Marketing, Serious Business 24 november 2011 C O P Y R I G H T 3 S I X T Y F I V E B . V.
    2. 2. Table of contents1 Gamification?2 Not new but different3 Game mechanics4 What you can do with it5 Serious Business6 Some pointers
    3. 3. Gam ifi cation
    4. 4. 1. GamificationTH E DECA D E OF GA M E SSocial Layer:Last decadeConnectionsFacebook’s Open GraphConstruction is overGame Layer:Next decade Seth PriebatschInfluence & behaviour Chief NinjaNo foundation SCVNGRConstruction has just begun
    5. 5. 1. Gamification DE FINI TIO NThe use of game-mechanics andgame-thinking in order to create userengagement and solve problems.
    6. 6. Maybe this helps...
    7. 7. 1. GamificationY ES O R NO
    8. 8. 1. GamificationY ES O R NO
    9. 9. 1. GamificationY ES O R NO
    10. 10. 1. GamificationY ES O R NO - but can be used for loyalty -
    11. 11. 1. GamificationY ES O R NO
    12. 12. 1. GamificationY ES O R NO YES!
    13. 13. 1. GamificationI T’ S ALL ABO UT D OPA M I NE Is released when we go from challenge to achievement
    14. 14. 1. GamificationY ES O R NOIt’s about positive rewards
    15. 15. 1. GamificationW HY DO P E OP L E P L AY ? Socializing Mastery
    16. 16. 1. GamificationW HY DO P E OP L E P L AY ? Socializing Mastery
    17. 17. 1. GamificationW HY DO P E OP L E P L AY ? Socializing Mastery Destress
    18. 18. 1. GamificationW HY DO P E OP L E P L AY ? Socializing Mastery Destress Fun
    19. 19. 1. GamificationTY PE S O F P L AY E R S Socializers
    20. 20. 1. GamificationTY PE S O F P L AY E R S Socializers Explorers
    21. 21. 1. GamificationTY PE S O F P L AY E R S Socializers Explorers Achievers
    22. 22. 1. GamificationTY PE S O F P L AY E R S Socializers Explorers Achievers Killers
    23. 23. 1. GamificationDE S IG N SO M E T H I N G I N T E R ES T I N G F O R E VE R YB O D Y Anything that can measured, can be gamified.
    24. 24. NotNewbut different
    25. 25. 1. Not New But DifferentR E MEM BE R T H E S E ? Spend more and get an upgrade
    26. 26. 1. Not New But DifferentR E MEM BE R T H E S E ? Spend more and get an upgrade Fly more and get an upgrade
    27. 27. 1. Not New But DifferentR E MEM BE R T H E S E ? Spend more and get an upgrade Fly more and get an upgrade Master!
    28. 28. GameMechanics
    29. 29. 3. Game MechanicsS OME EXAM P L E S Point systems
    30. 30. 3. Game MechanicsS OME EXAM P L E S Point systems Leaderboard / Achievements
    31. 31. 3. Game MechanicsS OME EXAM P L E S Point systems Leaderboard / Achievements Level up
    32. 32. 3. Game MechanicsS OME EXAM P L E S Countdown
    33. 33. 3. Game MechanicsS OME EXAM P L E S Countdown Progression
    34. 34. 3. Game MechanicsS OME EXAM P L E S Countdown Progression Badges / Stickers
    35. 35. 3. Game MechanicsS OME EXAM P L E S Community Collaboration
    36. 36. Whatcan you do with it
    37. 37. 4. What you can do with itU S ER E NGA GE M E N T Maximize engagement
    38. 38. 4. What you can do with itU S ER E NGE GE M E N T 15 Million users and counting, 77% checks-in 30x per month
    39. 39. 4. What you can do with itU S ER E NGA GE M E N T
    40. 40. 4. What you can do with itU S ER E NGA GE M E N T Check in: Movies, music, games, books
    41. 41. 4. What you can do with itU S ER E NGA GE M E N T Check in: Movies, music, games, books Earn stickers, points
    42. 42. 4. What you can do with itU S ER E NGA GE M E N T Check in: Movies, music, games, books Earn stickers, points Follow friends
    43. 43. 4. What you can do with itU S ER E NGA GE M E N T Check in: Movies, music, games, books Earn stickers, points Follow friends Become guru!
    44. 44. 4. What you can do with itU S ER E NGA GE M E N T
    45. 45. 4. What you can do with itU S ER E NGA GE M E N T
    46. 46. 4. What you can do with itU S ER E NGA GE M E N T
    47. 47. 4. What you can do with itU S ER E NGA GE M E N T And you thought this was crazy!
    48. 48. 4. What you can do with itU S ER E NGA GE M E N T And you thought this was crazy!
    49. 49. 4. What you can do with itU S ER E NGA GE M E N T And you thought this was crazy!
    50. 50. 4. What you can do with itU S ER E NGA GE M E N T Publishing
    51. 51. 4. What you can do with itS OLVE P RO B L E M S Saving energy can be fun, competitive and social
    52. 52. 4. What you can do with itS OLVE P RO B L E M S Get people to vote. Not so far fetched
    53. 53. 4. What you can do with itS OLVE P RO B L E M S Do good. Stimulate charity. Help people.
    54. 54. seriousbusiness cases
    55. 55. 5. Serious BusinessS U CC ES LIE S I N M ULT I P L E G AME ME C H AN I C S It’s in the combination of game-mechanics that creates success. Seth Priebatsch Chief Ninja SCVNGR
    56. 56. 5. Serious BusinessG R OUP O N 2009: $100k 2010: $10M 2011: $2.6B
    57. 57. 5. Serious BusinessNIK E + Run against & with friends. Stay motivated. Nike facilitates.
    58. 58. 5. Serious BusinessDO N’T FO RGE T T H E D UT CH How to use in a campaign
    59. 59. 5. Serious BusinessDO N’T FO RGE T T H E D UT CH
    60. 60. 5. Serious BusinessDO N’T FO RGE T T H E D UT CH 1st gamified travel platform
    61. 61. 5. Serious BusinessDO N’T FO RGE T T H E D UT CH 1st gamified travel platform Fans + Locals + Visitors + Trade
    62. 62. 5. Serious BusinessDO N’T FO RGE T T H E D UT CH 1st gamified travel platform Fans + Locals + Visitors + Trade Stimulate quantity & quality
    63. 63. 5. Serious BusinessDO N’T FO RGE T T H E D UT CH 1st gamified travel platform Fans + Locals + Visitors + Trade Stimulate quantity & quality Plakkers!
    64. 64. 3. Serious BusinssP LA KK E RS
    65. 65. Somepointers
    66. 66. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    67. 67. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    68. 68. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    69. 69. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    70. 70. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    71. 71. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    72. 72. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    73. 73. 6. Some Pointers1 CHALLENGE VS ACHIEVEMENT2 CAN YOU INTEGRATE POINTS?3 THE LEVELS OF YOUR BUSINESS4 YOU WILL BE GAMED!5 DON’T STIMULATE SPAM6 ONLY POSITIVE REWARDS7 PROTOTYPE: DESIGN IS KEY (TEST)
    74. 74. One more thing
    75. 75. There is nomagic potion
    76. 76. thanks any questions?
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