SlideShare a Scribd company logo
1 of 26
Download to read offline
How to use Linkedin to stay
‘top of mind’
When someone stays in touch with you, they stay
'top of mind' in your awareness, which enables you to
continue being part of someone's world. In turn, this also
makes it a lot easier to make an approach when you want
to deepen the relationship with the person, e.g. requesting
a call, interview, or introduction.
There are so many cool, quick, ways to stay in touch with
people on Linkedin, and here are just a few...
1. Changing something on your profile
You’ll need this setting to be ‘on’ but once it is, it’ll send
people a notification when you make a change:
i.e. change the button from ‘no’ to ‘yes’
Tip: Unless you have a good plan e.g. a job title
change, then best to switch button to NO when making
changes to profile as this just delivers clutter to your
connections. (h/t Greg Cooper for that one!)
2. Sharing an update
From ‘Home’ click on ‘share an update’:
Then:
And choose the audience:
Then click ‘share’.
Note, notifications are not sent for standard updates unless
specifically mentioned. (h/t Greg Cooper)
3. Commenting on other people’s updates:
This is a direct way of getting people’s attention,
through engaging with their content.
4. Sharing people’s updates:
You can also ‘share’ peoples updates too. They will
probably like that!
This will send them a notification in the same way a ‘like’
does:
5. Linkedin’s own ‘ways to keep in touch’.
From the home page you will see e.g. ‘15 ways to keep in
touch’
(which should really be: ways to stay in touch with 15
people, but still handy…)
From Home you have a super quick way to send
people a notification that is all about them:
You can ‘Like’
You can ‘comment’
You can also send birthday wishes, if someone in your
network is celebrating.
6. Direct messages to existing contacts
If they ‘know you’ this is seems a great way of breaking
through the noise of people’s email inbox i.e. if they are
1st connections.
7. Visiting someone’s profile
This will send them a notification, assuming you
haven’t prevented people seeing that you visit (in
your settings).
8. Endorse people
Once you’ve endorsed one people you will be
given the option for more:
9. Publishing your own content:
When you publish a post, people
may well like/comment/share it.
Your connections will also
receive a notification like these:
From a published post itself you can
engage in several ways:
10. Like people’s comments
11. You can reply to people’s comments
12. Thanking people when they share your post:
To do this you will need to ‘view stats’...
Then you will see the shares (in this case ‘94’):
Once you click, you will see the people who shared:
Click on ‘View Share’
From there you can ‘like’ and thank too:
Conclusion:
As you can see, Linkedin gives us loads of ways to stay
top of mind - and I know there are a load more ways.
Please let me know in comments below and you will help
me to build a bigger picture of this network.
Want help with your marketing? Or a speaker?
Contact with Martin here!
Call me on...
UK +44 117 901 2415
USA +1 415 820 3225
PlusYourBusiness.com
martin@plusyourbusiness.com

More Related Content

Similar to How to use Linkedin to stay ‘top of mind’! by Martin Shervington

Think kidneys social media guide
Think kidneys social media guide Think kidneys social media guide
Think kidneys social media guide Renal Association
 
LinkedIn Pinging
LinkedIn PingingLinkedIn Pinging
LinkedIn PingingKate Davids
 
Social Media Marketing Boost.pdf
Social Media Marketing Boost.pdfSocial Media Marketing Boost.pdf
Social Media Marketing Boost.pdfhome
 
Social media quick reference
Social media quick referenceSocial media quick reference
Social media quick referencewordspring
 
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools Michele Pistone
 
7 great steps to booking appointments with linked in 2014
7 great steps to booking appointments with linked in 2014 7 great steps to booking appointments with linked in 2014
7 great steps to booking appointments with linked in 2014 Hi Gemba
 
Fear free emergency preparedness with social media
Fear free emergency preparedness with social mediaFear free emergency preparedness with social media
Fear free emergency preparedness with social mediaDan Cohen
 
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
 
Social Media Guidelines
Social Media GuidelinesSocial Media Guidelines
Social Media GuidelinesUbDStudio
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social MediaPenji
 
7 great steps to Lead Generation using Linkedin
7 great steps to Lead Generation using Linkedin7 great steps to Lead Generation using Linkedin
7 great steps to Lead Generation using LinkedinDawn Adlam
 
[World Learning Algeria] 8 Tips for LinkedIn
[World Learning Algeria] 8 Tips for LinkedIn[World Learning Algeria] 8 Tips for LinkedIn
[World Learning Algeria] 8 Tips for LinkedInWorld Learning Algeria
 
5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked In5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked InUK Flood Defence Alliance
 
Before you start on social media
Before you start on social mediaBefore you start on social media
Before you start on social mediaHi Gemba
 
Before you start on social media
Before you start on social mediaBefore you start on social media
Before you start on social mediaHi Gemba
 
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...Carsten Pleiser
 

Similar to How to use Linkedin to stay ‘top of mind’! by Martin Shervington (20)

Think kidneys social media guide
Think kidneys social media guide Think kidneys social media guide
Think kidneys social media guide
 
LinkedIn Pinging
LinkedIn PingingLinkedIn Pinging
LinkedIn Pinging
 
Social Media Marketing Boost.pdf
Social Media Marketing Boost.pdfSocial Media Marketing Boost.pdf
Social Media Marketing Boost.pdf
 
Social media quick reference
Social media quick referenceSocial media quick reference
Social media quick reference
 
Using Social Media Professionally
Using Social Media ProfessionallyUsing Social Media Professionally
Using Social Media Professionally
 
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...
 
Social Media and Law Schools
Social Media and Law Schools Social Media and Law Schools
Social Media and Law Schools
 
7 great steps to booking appointments with linked in 2014
7 great steps to booking appointments with linked in 2014 7 great steps to booking appointments with linked in 2014
7 great steps to booking appointments with linked in 2014
 
Fear free emergency preparedness with social media
Fear free emergency preparedness with social mediaFear free emergency preparedness with social media
Fear free emergency preparedness with social media
 
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...
 
Social Media Guidelines
Social Media GuidelinesSocial Media Guidelines
Social Media Guidelines
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
 
7 great steps to Lead Generation using Linkedin
7 great steps to Lead Generation using Linkedin7 great steps to Lead Generation using Linkedin
7 great steps to Lead Generation using Linkedin
 
Who are you online using social media ?
Who are you online using social media ?Who are you online using social media ?
Who are you online using social media ?
 
Double your traffic
Double your trafficDouble your traffic
Double your traffic
 
[World Learning Algeria] 8 Tips for LinkedIn
[World Learning Algeria] 8 Tips for LinkedIn[World Learning Algeria] 8 Tips for LinkedIn
[World Learning Algeria] 8 Tips for LinkedIn
 
5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked In5 Simple Steps To Generate B2 B Leads Using Linked In
5 Simple Steps To Generate B2 B Leads Using Linked In
 
Before you start on social media
Before you start on social mediaBefore you start on social media
Before you start on social media
 
Before you start on social media
Before you start on social mediaBefore you start on social media
Before you start on social media
 
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...
Founders & Creators Talks - Social Selling Stories - March 2018 - WeWork Lond...
 

Recently uploaded

Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 

Recently uploaded (20)

Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 

How to use Linkedin to stay ‘top of mind’! by Martin Shervington

  • 1. How to use Linkedin to stay ‘top of mind’
  • 2. When someone stays in touch with you, they stay 'top of mind' in your awareness, which enables you to continue being part of someone's world. In turn, this also makes it a lot easier to make an approach when you want to deepen the relationship with the person, e.g. requesting a call, interview, or introduction. There are so many cool, quick, ways to stay in touch with people on Linkedin, and here are just a few...
  • 3. 1. Changing something on your profile You’ll need this setting to be ‘on’ but once it is, it’ll send people a notification when you make a change: i.e. change the button from ‘no’ to ‘yes’
  • 4. Tip: Unless you have a good plan e.g. a job title change, then best to switch button to NO when making changes to profile as this just delivers clutter to your connections. (h/t Greg Cooper for that one!)
  • 5. 2. Sharing an update From ‘Home’ click on ‘share an update’:
  • 7. And choose the audience: Then click ‘share’. Note, notifications are not sent for standard updates unless specifically mentioned. (h/t Greg Cooper)
  • 8. 3. Commenting on other people’s updates: This is a direct way of getting people’s attention, through engaging with their content.
  • 9. 4. Sharing people’s updates: You can also ‘share’ peoples updates too. They will probably like that! This will send them a notification in the same way a ‘like’ does:
  • 10. 5. Linkedin’s own ‘ways to keep in touch’. From the home page you will see e.g. ‘15 ways to keep in touch’ (which should really be: ways to stay in touch with 15 people, but still handy…)
  • 11. From Home you have a super quick way to send people a notification that is all about them: You can ‘Like’
  • 12. You can ‘comment’ You can also send birthday wishes, if someone in your network is celebrating.
  • 13. 6. Direct messages to existing contacts If they ‘know you’ this is seems a great way of breaking through the noise of people’s email inbox i.e. if they are 1st connections.
  • 14. 7. Visiting someone’s profile This will send them a notification, assuming you haven’t prevented people seeing that you visit (in your settings).
  • 16. Once you’ve endorsed one people you will be given the option for more:
  • 17. 9. Publishing your own content: When you publish a post, people may well like/comment/share it. Your connections will also receive a notification like these:
  • 18. From a published post itself you can engage in several ways: 10. Like people’s comments
  • 19. 11. You can reply to people’s comments
  • 20. 12. Thanking people when they share your post: To do this you will need to ‘view stats’...
  • 21. Then you will see the shares (in this case ‘94’):
  • 22. Once you click, you will see the people who shared:
  • 23. Click on ‘View Share’
  • 24. From there you can ‘like’ and thank too:
  • 25. Conclusion: As you can see, Linkedin gives us loads of ways to stay top of mind - and I know there are a load more ways. Please let me know in comments below and you will help me to build a bigger picture of this network.
  • 26. Want help with your marketing? Or a speaker? Contact with Martin here! Call me on... UK +44 117 901 2415 USA +1 415 820 3225 PlusYourBusiness.com martin@plusyourbusiness.com