Integrated Marketing Program

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Integrated marketing campaign to finance and create awareness in public school programs through peering with major retailers.

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Integrated Marketing Program

  1. 1. Integrated Marketing Campaign 2008-2009Art Director | Graphic Designer | Production ArtistClient: schoolPAX | Loyalty Exchange Partners, NYC, NYConcept: “Fundraising Made Easy” “Turn Routine Shopping Into Everyday Fundraising”Objective: Drive enrollment in public school fundraising program by reaching out to families, community and school administrators via direct mail, email, interactive channels, in-school and in-store promotions. Partner companies include: Foot Locker, Subway® Restaurants, Verizon Wireless, Travelocity and 1-800-FLOWERS.com.Page 2: Brochure/Self-mailerPage 3: Advertorial BookletPage 4: Seasonal NewsletterPage 5: Targeted Email BlastsPage 6: schoolPAX Website HomepagePage 7: schoolPAX SuperShopper Sweepstake HomepagePage 8: SuperShopper Support CollateralMartin Shaw Design & Creative Services632 East 11th St., #33, NYC, NY 10009917.658.0138 | 212.475.5772info@martinbranchshaw.com
  2. 2. Page 2: Brochure/Self-mailer (26” by 6”, trifold, 4 color, includes BRC)
  3. 3. Advertorial Booklet, 8.25” by 3.66”, 8 pages, 4 color w/bleed, inserts into #10 outer envelope: Page 3
  4. 4. Page 4: Seasonal Newsletter, 8.5” by 11”, 4 pages, 4 color w/bleed
  5. 5. Targeted email blasts (links to enrollment portal on schoolPAX Homepage): Page 5
  6. 6. Page 6: schoolPAX Website Homepage; promotes program enrollment, offers free download of program collateral including: web banners, customized print letter templates, email templates and 4 color partner posters. Additional schoolPAX programs include an “Eat Fresh and Earn For Your School” Point of Purchase promotion for Subway® Restaurants and a nationwide, $10,000 SuperShopper Sweepstake.

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