Free?

Free: Profit Killer, Inevitable, Necessary or All of the Above Long Tail New Altruism Citizen Marketer Free To You Freemium = Few Pay Attention = New Money Monetizing Twitter Cool = Normal Ideas = Purple Sticky memes and emergence Crossing The Chasm Cover Art: Shepard Fairey ObeyGiant .com

Long Tail

New Altruism

Citizen Marketer

Free To You

Freemium = Few Pay

Attention = New Money

Monetizing Twitter

Cool = Normal

Ideas = Purple

Sticky memes and emergence

Crossing The Chasm

Long Tail head tail Long Tail by Chris Anderson

Long Tail Chris Anderson’s Long Tail . 80% anything controlled by 20% of set. Also known as Pareto Distribution Long tail concept applied to many things: Long Tail of Search Long Tail of Links Long Tail of Voters Long Tail = Repeatable Fractal Repeats as set is reduced in size

Chris Anderson’s Long Tail .

80% anything controlled by 20% of set.

Also known as Pareto Distribution

Long tail concept applied to many things:

Long Tail of Search

Long Tail of Links

Long Tail of Voters

Long Tail = Repeatable Fractal

Repeats as set is reduced in size

Free Experiencing New Altruism? NonZero by Wright Mind of the Market by Shermer Neuroeconomics = new concept = why we buy

Experiencing New Altruism?

NonZero by Wright

Mind of the Market by Shermer

Neuroeconomics = new concept = why we buy

Citizen Marketer Magic 1% contribute. Contribute for non-monetary reasons. People become message. Hearts and Minds becomes mission. Citizen Marketer Book

Magic 1% contribute.

Contribute for non-monetary reasons.

People become message.

Hearts and Minds becomes mission.

Citizen Marketer Book

Free To You Free To You - Paid by Others Advertising (Google, Facebook , radio, Free TV) Sponsorships (niche magazines) Free Markets tend to identify BIG winners Google share 70%+ FREE can destroy markets CraigsList = free classifieds Free Classifieds = newspapers not profitable Newspapers close

Free To You - Paid by Others

Advertising (Google, Facebook , radio, Free TV)

Sponsorships (niche magazines)

Free Markets tend to identify BIG winners

Google share 70%+

FREE can destroy markets

CraigsList = free classifieds

Free Classifieds = newspapers not profitable

Newspapers close

Freemium = Few Pay Some models are free to most. Premium version paid for by some: Martin LinkedIn Martin LibraryThing Flickr

Some models are free to most.

Premium version paid for by some:

Martin LinkedIn

Martin LibraryThing

Flickr

How Can Twitter Make Money? Two battles Attention Money Without Attention (customers) money is moot. With attention able to monetize Must be consistent with community Advertising or Sell Company

Two battles

Attention

Money

Without Attention (customers) money is moot.

With attention able to monetize

Must be consistent with community

Advertising or Sell Company

Attention is New Money Attention economies = different All basic goods = created Quality = better than good enough Attention = new currency Reputation is also money Reviews of everything now everywhere

Attention economies = different

All basic goods = created

Quality = better than good enough

Attention = new currency

Reputation is also money

Reviews of everything now everywhere

Cool = New Normal iPod,iPhone = instant wins Design Matters Business & Art merge Ideo

iPod,iPhone = instant wins

Design Matters

Business & Art merge

Ideo

Is idea Purple? Only create “purple” products. Read Purple Cow by Seth Godin.

Only create “purple” products.

Read Purple Cow by Seth Godin.

Will Idea or Product Stick? Made to Stick Memes transmit like biology Emergence Bottom up not top down No centralized control

Made to Stick

Memes transmit like biology

Emergence

Bottom up not top down

No centralized control

Emergence Study nature for emergence Ants Bees Birds Books by E. O Wilson

Study nature for emergence

Ants

Bees

Birds

Books by E. O Wilson

Product Development Lifecycle Product lifecycle ties to Long Tail Top of bell curve = Head Either side = Tail Crossing Chasm

Product lifecycle ties to Long Tail

Top of bell curve = Head

Either side = Tail

Product Development Lifecycle Long Tail Crossing Chasm