see
think
wonder

Awareness rules?

The bigger
the better?

Future… …was!

Flattening world
information access
isn’t restricted
anymore

The cast of
mouth and
ear has
changed

wait and see?

by the way:
the majority of
Titanic victims
were healthy

Handling
the future

Who is the
real star?

Online already left
the bedrooms

Experience

Worlds
merge

only a
machine?

Success – a question of access

myspace
is not
your space!

Connection
shift

Content is King?
=
Context is King!

Future mobile
devices will
become the
better fingerprint

Word of Mouth…

…meets
Word of
Mouse

If you don‘t have a strategy,
any campaign can take you there

Media organisations have learned how to buy
sausage and bread for the cheapest price,...
...they haven‘t learned how
to create great tasting hot-dogs

Think outside
the box

Before you speak,
make sure that
what you say
is better
than silence

Remark: from near you will read “love”, from distance you will read “hate” (think about it)

Format or message minded?

Traditional advertising
is buying time,
new advertising
is about
creating time

Rethink

It won’t
be easy

We live
a life
in beta

fail fast, learn fast, fix fast

thnx & thnk
contact: martin@roundhead.de