Marketers See Think Wonder

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Marketers See Think Wonder - Presentation Transcript

  1. see think wonder
  2. Awareness rules?
  3. The bigger the better?
  4. Future… …was!
  5. Flattening world information access isn’t restricted anymore
  6. The cast of mouth and ear has changed
  7. wait and see?
  8. by the way: the majority of Titanic victims were healthy
  9. Handling the future
  10. Who is the real star?
  11. Online already left the bedrooms
  12. Experience
  13. Worlds merge
  14. only a machine?
  15. Success – a question of access
  16. myspace is not your space!
  17. Connection shift
  18. Content is King? = Context is King!
  19. Future mobile devices will become the better fingerprint
  20. Word of Mouth…
  21. …meets Word of Mouse
  22. If you don‘t have a strategy, any campaign can take you there
  23. Media organisations have learned how to buy sausage and bread for the cheapest price,... ...they haven‘t learned how to create great tasting hot-dogs
  24. Think outside the box
  25. Before you speak, make sure that what you say is better than silence
  26. Remark: from near you will read “love”, from distance you will read “hate” (think about it)
  27. Format or message minded?
  28. Traditional advertising is buying time, new advertising is about creating time
  29. Rethink
  30. It won’t be easy
  31. We live a life in beta
  32. fail fast, learn fast, fix fast
  33. thnx & thnk contact: martin@roundhead.de

+ martin czerwinskimartin czerwinski, 11 months ago

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