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Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
Marketers See Think Wonder
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Marketers See Think Wonder

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Transcript

  • 1. see think wonder
  • 2. Awareness rules?
  • 3. The bigger the better?
  • 4. Future… …was!
  • 5. Flattening world information access isn’t restricted anymore
  • 6. The cast of mouth and ear has changed
  • 7. wait and see?
  • 8. by the way: the majority of Titanic victims were healthy
  • 9. Handling the future
  • 10. Who is the real star?
  • 11. Online already left the bedrooms
  • 12. Experience
  • 13. Worlds merge
  • 14. only a machine?
  • 15. Success – a question of access
  • 16. myspace is not your space!
  • 17. Connection shift
  • 18. Content is King? = Context is King!
  • 19. Future mobile devices will become the better fingerprint
  • 20. Word of Mouth…
  • 21. …meets Word of Mouse
  • 22. If you don‘t have a strategy, any campaign can take you there
  • 23. Media organisations have learned how to buy sausage and bread for the cheapest price,... ...they haven‘t learned how to create great tasting hot-dogs
  • 24. Think outside the box
  • 25. Before you speak, make sure that what you say is better than silence
  • 26. Remark: from near you will read “love”, from distance you will read “hate” (think about it)
  • 27. Format or message minded?
  • 28. Traditional advertising is buying time, new advertising is about creating time
  • 29. Rethink
  • 30. It won’t be easy
  • 31. We live a life in beta
  • 32. fail fast, learn fast, fix fast
  • 33. thnx & thnk contact: martin@roundhead.de

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