Marketers See Think Wonder
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Marketers See Think Wonder

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    Marketers See Think Wonder Marketers See Think Wonder Presentation Transcript

    • see think wonder
    • Awareness rules?
    • The bigger the better?
    • Future… …was!
    • Flattening world information access isn’t restricted anymore
    • The cast of mouth and ear has changed
    • wait and see?
    • by the way: the majority of Titanic victims were healthy
    • Handling the future
    • Who is the real star?
    • Online already left the bedrooms
    • Experience
    • Worlds merge
    • only a machine?
    • Success – a question of access
    • myspace is not your space!
    • Connection shift
    • Content is King? = Context is King!
    • Future mobile devices will become the better fingerprint
    • Word of Mouth…
    • …meets Word of Mouse
    • If you don‘t have a strategy, any campaign can take you there
    • Media organisations have learned how to buy sausage and bread for the cheapest price,... ...they haven‘t learned how to create great tasting hot-dogs
    • Think outside the box
    • Before you speak, make sure that what you say is better than silence
    • Remark: from near you will read “love”, from distance you will read “hate” (think about it)
    • Format or message minded?
    • Traditional advertising is buying time, new advertising is about creating time
    • Rethink
    • It won’t be easy
    • We live a life in beta
    • fail fast, learn fast, fix fast
    • thnx & thnk contact: martin@roundhead.de