THE COLLECTIVE USER Designing for Collective Action and Experience

Designing for Collective Action and Experience

Martin Social Interaction Designer Working with designing social spaces bridging digital and physical space Associate Professor (temp) Interactive Spaces and Dept. of Design – Aarhus School of Architecture www.interactivespaces.net www.aarch.dk Personal consultancy www.nextandmore.com

Social Interaction Designer

Working with designing social spaces bridging digital and physical space

Associate Professor (temp)

Interactive Spaces and Dept. of Design – Aarhus School of Architecture

www.interactivespaces.net

www.aarch.dk

Personal consultancy

www.nextandmore.com

Team – Interactive Spaces Pervasive computing becomes interactive spaces Deals with the collections of artifacts and activities that people engage with in everyday and extraordinary life Couple digital capabilities of stuff with physical capabilities of people L earning environments, mobile play, urban web, experience design, p2p

Pervasive computing becomes interactive spaces

Deals with the collections of artifacts and activities that people engage with in everyday and extraordinary life

Couple digital capabilities of stuff with physical capabilities of people

L earning environments, mobile play, urban web, experience design, p2p

Research

Design Discover the new Generate constraints Or – generate the design space by (dynamically) defining its limits My focus: How do we define social spaces in order to get the best ideas Most advanced Most evolutionary

Discover the new

Generate constraints

Or – generate the design space by (dynamically) defining its limits

My focus:

How do we define social spaces in order to get the best ideas

Limits to design spaces Known Unknown (unacknowledged)

The User

The User

The User

The Users – social people in social spaces

What we can’t know about users Or what we thought we knew but it turned we didn’t really… The empirical fallacy: “… the idea that use is an activity open for empirical investigations and not something we define” The interactive fallacy: “… the idea that the objective of interaction design is to design ‘interactive’ systems where the user is yet another component” (Hallnäs + Redström)

Or what we thought we knew but it turned we didn’t really…

The empirical fallacy:

“… the idea that use is an activity open for empirical investigations and not something we define”

The interactive fallacy:

“… the idea that the objective of interaction design is to design ‘interactive’ systems where the user is yet another component”

(Hallnäs + Redström)

The Collective User

Where the action is Individuals walk in and out of collectives Their dreams, desires, purposes, goals – all change accordingly => designing for the collective instead of the individuals targets the actual recipient

Individuals walk in and out of collectives

Their dreams, desires, purposes, goals – all change accordingly

=> designing for the collective instead of the individuals targets the actual recipient

Examples explorations

iFloor

Convivio

iHome

iHome

How-to Good questions: Is there a collective to be addressed? Is the collective more interesting than the individual participants? What is the purpose of the collective What are the goals of the collective Dreams, desires, hopes, fears, definitions of meaning in life? Like in a family Placement and design intention

Good questions:

Is there a collective to be addressed?

Is the collective more interesting than the individual participants?

What is the purpose of the collective

What are the goals of the collective

Dreams, desires, hopes, fears, definitions of meaning in life?

Like in a family

Placement and design intention

Whats the point The individual is the current end-point of design We can do more with design if we expand the notion of the user The individual is also the current glass ceiling of our capacity to change the world Think user experience: there’s plenty of bucks in it, but if we only cater to the western, spoiled individual we will not move the world enough in time People are more than merely-individuals Some of the most interesting, meaningful and defining events in our lives are as participants in gatherings: as families, as friends, as nations, as rebellious citizens, AS NOT JUST YOU BUT Y’ALL or WE What does the we-technologies of the future look like?

The individual is the current end-point of design

We can do more with design if we expand the notion of the user

The individual is also the current glass ceiling of our capacity to change the world

Think user experience: there’s plenty of bucks in it, but if we only cater to the western, spoiled individual we will not move the world enough in time

People are more than merely-individuals

Some of the most interesting, meaningful and defining events in our lives are as participants in gatherings: as families, as friends, as nations, as rebellious citizens, AS NOT JUST YOU BUT Y’ALL or WE

What does the we-technologies of the future look like?

THEN WHAT I am anxious to do more of this stuff, so if you have ideas for where to apply it, I am here to talk

I am anxious to do more of this stuff, so if you have ideas for where to apply it, I am here to talk

Currently – in research iSport – audience experiences

iSport – audience experiences

But there has to be more to life than that too Political interfaces Creativity interfaces Change interfaces Collaboration interfaces Interfaces for Collective Intelligence

Think - talk [email_address] www.nextandmore.com - consulting www.interactivespaces.net - research