Designing for the Collective User

THE COLLECTIVE USER
Designing for Collective Action and Experience

Martin
Social Interaction Designer
Working with designing social spaces bridging digital and physical space
Associate Professor (temp)
Interactive Spaces and Dept. of Design – Aarhus School of Architecture
www.interactivespaces.net
www.aarch.dk
Personal consultancy
www.nextandmore.com

Team – Interactive Spaces
Pervasive computing becomes interactive spaces
Deals with the collections of artifacts and activities that people engage with in everyday and extraordinary life
Couple digital capabilities of stuff with physical capabilities of people
L earning environments, mobile play, urban web, experience design, p2p

Research

Design
Discover the new
Generate constraints
Or – generate the design space by (dynamically) defining its limits
My focus:
How do we define social spaces in order to get the best ideas
Most advanced Most evolutionary

Limits to design spaces Known Unknown (unacknowledged)

The User

The Users – social people in social spaces

What we can’t know about users
Or what we thought we knew but it turned we didn’t really…
The empirical fallacy:
“… the idea that use is an activity open for empirical investigations and not something we define”
The interactive fallacy:
“… the idea that the objective of interaction design is to design ‘interactive’ systems where the user is yet another component”
(Hallnäs + Redström)

The Collective User

Where the action is
Individuals walk in and out of collectives
Their dreams, desires, purposes, goals – all change accordingly
=> designing for the collective instead of the individuals targets the actual recipient

Examples explorations

iFloor

Convivio

How-to
Good questions:
Is there a collective to be addressed?
Is the collective more interesting than the individual participants?
What is the purpose of the collective
What are the goals of the collective
Dreams, desires, hopes, fears, definitions of meaning in life?
Like in a family
Placement and design intention

Whats the point
The individual is the current end-point of design
We can do more with design if we expand the notion of the user
The individual is also the current glass ceiling of our capacity to change the world
Think user experience: there’s plenty of bucks in it, but if we only cater to the western, spoiled individual we will not move the world enough in time
People are more than merely-individuals
Some of the most interesting, meaningful and defining events in our lives are as participants in gatherings: as families, as friends, as nations, as rebellious citizens, AS NOT JUST YOU BUT Y’ALL or WE
What does the we-technologies of the future look like?

THEN WHAT
I am anxious to do more of this stuff, so if you have ideas for where to apply it, I am here to talk

Currently – in research
iSport – audience experiences

But there has to be more to life than that too Political interfaces Creativity interfaces Change interfaces Collaboration interfaces Interfaces for Collective Intelligence

Think - talk [email_address] www.nextandmore.com - consulting www.interactivespaces.net - research

Designing for the Collective User

by martinnovation on Jun 27, 2008

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