Cure Cancer Starter - Crowdsourcing Cancer Research
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Cure Cancer Starter - Crowdsourcing Cancer Research

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Cure Cancer Starter is a Kickstarter for cancer research that joins cancer researchers and cancer patients, their friends, families and supporters in a unique community to cure cancer in our......

Cure Cancer Starter is a Kickstarter for cancer research that joins cancer researchers and cancer patients, their friends, families and supporters in a unique community to cure cancer in our lifetime.

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  • 1. Cancer Research Crowdfunding Platform for Comprehensive Cancer Centers12/10/2012 1
  • 2. Agenda • Cure Cancer Starter Team. • Martin’s Ride To Cure Cancer. • Cure Cancer Starter Idea. • How Idea Could Work. • Describe Benefits. • Map Next Steps.12/10/2012 2
  • 3. Cure Cancer Starter Team Martin Smith Jon Jordan Tonia Zampieri Cancer Survivor, CEO & Founder Founder Marketing Director, Atlantic BT I Heart Charity Atlantic BT Entrepreneur, Angel Entrepreneur behind 12 Years Internet Investor, Atlantic BT M Generation mobile marketing is Largest Web & apps and ten years of experience, started 4 Software fund raising for companies, 20 years Development firm in 501c3 nonprofits. with CPG such as Raleigh P&G, M&M/Mars. On LinkedIn On LinkedIn On LinkedIn http://www.linkedin. http://www.linkedin. com/in/toniaz http://www.linkedin. com/pub/jon- com/in/martysmith1 jordan/0/619/459 980vc12/10/2012 3
  • 4. Martin’s Ride Success • Martin’s Ride Summer of 2010. • Raised $27,000 for cancer research. • Fans and Donors followed progress via Bleeper & Internet. • Met and rode with other cancer survivors. • Had an amazing journey.12/10/2012 4
  • 5. Martin’s Ride’s Failure • Martin’s Ride wasn’t “How can we consistently sustainable: – Not going to make that ride raise $1M or more again. annually for cancer – Spent $40,000 to raise research.” $30,00. – Like all “events” network - Question Martin asked effect is muted (marketing during chemo after Martin’s stops with end of event). Ride To Cure Cancer.12/10/2012 5
  • 6. Magic of Internet’s Network Effect Magic of achieving more with less. Network value = square its members. Metcalf’s Law12/10/2012 6
  • 7. Social Media Network Effect Platform helps all involved. Sum greater than parts to Google. Contribute in + Other Comprehensive Cancer Centers Benefit From + Other Comprehensive Cancer Centers12/10/2012 7
  • 8. Crowdfunding Happening NOW! $500,00 for Sandy $103,165 for Cancer Relief Research (so far) http://www.indiegogo. com/icancervirus12/10/2012 8
  • 9. Joins 2 Communities Doctors & Cancer Supporters Researchers12/10/2012 9
  • 10. Idea: Create A Crowdfunding Platform Exclusively For Comprehensive Cancer Centers: • Harness power Internet to support cancer research: – Donations go directly to research donors care about. – Small thank you gifts help donors feel involved (similar to KickStarter “perks”). – Donors feel empowered by participation.12/10/2012 10
  • 11. • How does Cure Cancer Starter Work? – Each Cancer Center has significant area within the platform where: • Doctors create “campaigns” sharing research with potential supporters (we will help create campaigns at first). • Supporters follow Cancer Centers, Researchers and Research. • Supporters earn social capital, badges and other recognition for support.12/10/2012 11
  • 12. Rough Example Cancer Center Home Page Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.12/10/2012 12
  • 13. Rough Example of Campaign Page Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.12/10/2012 13
  • 14. Funding: Story of Cancer Trust • Martin’s estate creates a million dollar Duncan Smith & Elizabeth Martin Story of Cancer Trust. • Trust to fund new ways to use technology to help cancer patients, doctors, researchers and administrators. • All costs associated with developing, implementing and maintaining Cure Cancer Starter covered by trust. • Jon Jordan, CEO Atlantic BT will help create Cure Cancer Starter and manage digital assets going forward. • A board will be established.12/10/2012 14
  • 15. • Benefits – New “crowdfunding” source of research revenue. – Costs are low (time to create campaigns only no cash ever due to trust). – Helps Cancer Centers compete for Google listings, traffic and donations they bring (see chart on next page).12/10/2012 15
  • 16. Cure Cancer Starter Benefits: Help Cancer Centers Compete for Google Listings, Traffic and Donations. Who PageRank FB Likes Links In Traffic Pages In Rank Google (lower better) UNC 6 2,049 152 281,652 10,800 Duke 6 1,728 22 4.9M 2,540 LiveStrong 6 1,692 5,330 16,661 15,600 Jimmy V 6 15,616 557 3.6M 1,560 Wake 5 3,057 985 55,709 252 Komen 7 641,246 10,150 16,282 710,000 Komen Success = Marketing organization so focused on FB Likes and Links In from User Generated Content (UGC).12/10/2012 16
  • 17. • Each Cancer Center Will Need To: – Provide a project liaison (seed proxy to one group to speak for all). – Provide research campaign information. – Provide technical liaison. – Provide logo use standards/other terms. – Review and approve: • Functional specifications. • Alpha with punch list • Friends and family beta. • Live to public.12/10/2012 17
  • 18. • Key Acceptance Milestones – March 13th - Collect 5 - 10 cancer research campaigns support information. • Work with each Comprehensive Cancer Centers to develop creative and scientific copy, videos and other materials needed to support campaigns. • Atlantic BT Curates content into beta by March 20th. – Mach 20th - Comprehensive Cancer Centers “see” working Alpha version. • Comprehensive Cancer Center Approval required before alpha is pushed to Friends and Family beta. • Create “punch list” of bugs and fixes by priority. – April 1st = Friends and Family beta. – April 17th – Live (no press, no search engines). – April 20th – Release To Press and search engines.12/10/2012 18
  • 19. • Key Creation Milestones – January 1st – 5 Basic Letters of Intent from Cancer Centers. – February 1st - Create and share detailed functional specifications. – February 14th - Curate feedback into final working Agile framework by Valentine’s Day (2.14). – February 15th - Begin platform design and programming. – March 13 information for first 5 – 10 campaigns due. – March 20th Cancer Centers Beta View. – April 1st = Friends and Family Beta. – April 17th = Live (no search engines yet). – April 20th = Press & Search Engines.12/10/2012 19
  • 20. • Needed To Start: – Letters of Intent from 5 Comprehensive Cancer Centers. – Understand data integration issues: • Blackbaud, Convio or Other? • Understand how create email drip campaigns? • How tag Cure Cancer Starter donors so easily segmented? • Discover how integrate Cure Cancer Starter into other donation drive campaigns?12/10/2012 20