MARTIN KÄLLSTRÖM [email_address] skype: martinkallstrom

500 000 BLOG POSTS/DAY

10 000 POSTS IN SWEDISH

10 000 = 2% POSTS IN SWEDISH 10 000 SWEDISH

CONNECTING BLOGS WITH MSM

CONNECTING BLOGS WITH MSM

NEWSPAPER: +200% BLOG LINKS

NEWSPAPER: +200% BLOG LINKS = GOOGLEJUICE

BLOGS: +1000% VISITORS

MORE TRAFFIC

BRAND POSITIONING

WHAT IS INFLUENCE?

INFLUENCE: FRIENDS

INFLUENCE: FRIENDS RELIGION

INFLUENCE: FRIENDS RELIGION TV

INFLUENCE: FRIENDS RELIGION TV IDOLS

INFLUENCE: RELEVANCE PRESENTATION TRUST

INFLUENCE: RELEVANCE PRESENTATION TRUST HOW CAN YOU MEASURE THIS?

CLASSIC RANKING: NUMBER OF INCOMING LINKS = AUTHORITY

CLASSIC RANKING NUMBER OF INCOMING LINKS = AUTHORITY

BLOGGERS LIKE TO CONNECT

BLOGGERS LIKE TO CONNECT ...A LOT

BLOGGERS LIKE TO CONNECT BUT NOT TO ANYONE

Technology, media News, politics Popular culture Fashion Lifestyle CORE OF SWEDISH BLOGOSPHERE

Technology, media News, politics Popular culture Fashion Lifestyle CORE OF SWEDISH BLOGOSPHERE POLITICAL BLOGS DON’T INFLUENCE FASHION BLOGS

PROPOSAL ON HOW TO MEASURE INFLUENCE

FOR EACH LINK BETWEEN BLOGS

FOR EACH LINK BETWEEN BLOGS MEASURE CONTENT SIMILARITY

” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1

” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN” BLOG 2

” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 BLOG 2 BLOG 3 ” AS OTHERS HAVE WRITTEN , PODCAMP EUROPE WAS A FANTASTIC EVENT.” ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN”

” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 BLOG 2 BLOG 3 ” AS OTHERS HAVE WRITTEN , PODCAMP EUROPE WAS A FANTASTIC EVENT.” ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN”

” PODCAMP EUROPE WAS A FANTASTIC EVENT” BLOG 1 BLOG 2 BLOG 3 ” AS OTHERS HAVE WRITTEN , PODCAMP EUROPE WAS A FANTASTIC EVENT.” HIGH INFLUENCE NO INFLUENCE ” JEFF PULVER HAD AN HAWAII SHIRT AGAIN”

...AGGREGATED OVER 55 MILLION BLOG POSTS LINKING TO EACH OTHER IN 80 MILLION WAYS

= MEASURE OF INFLUENCE? ...AGGREGATED OVER 55 MILLION BLOG POSTS LINKING TO EACH OTHER IN 80 MILLION WAYS

MAPPING BRAND AWARENESS

Technology, media News, politics Popular culture Fashion Lifestyle CORE OF SWEDISH BLOGOSPHERE

BLOGS MENTIONING ”SONY” Q1 2007

Technology, media News, politics Popular culture Fashion Lifestyle BLOGS MENTIONING ”SONY” Q1 2007

GÖRAN PERSSON FORMER SWEDISH PRIME MINISTER

EBBA VON SYDOW FASHION QUEEN

VS.

Technology, media News, politics Popular culture Fashion Lifestyle BLOGS MENTIONING ”EBBA VON SYDOW”

Technology, media News, politics Popular culture Fashion Lifestyle BLOGS MENTIONING ”GÖRAN PERSSON”

MARTIN KÄLLSTRÖM [email_address] skype: martinkallstrom