The Power Of Type Module2[1]
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The Power Of Type Module2[1]

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The Power Of Type Module2[1] The Power Of Type Module2[1] Presentation Transcript

  • The Power of Type
  • Three Considerations
    • Font
      • F F F F F F F F
      • F F F F F F F F
      • Audience, Images, Style
  • Weight & Depth
    • W W W W
    • W W W W W
    • Weight should help emphasize the message.
  • Case
    • Upper & Lower
    • UPPERCASE
    • MiXeD
    • Lowercase
    • Function, Formality, Power, Emphasis
  • Things to do with Fonts
    • Alteration
      • Alter the Character
        • Add a Shape
          • Add a Single letter within a word
            • Alter the entire word or sentence
    Te x ture
  • Things to do with Fonts
    • Backward
      • Can emphasize certain messages
        • Draw attention to a certain word
    Texture erutxet
  • Things to do with Fonts
    • Border Treatment
      • Can emphasize a new identity
        • Help type standout from an image
          • Thick border, Thin Border, Simple or Complex, Single or several
    texture
  • Things to do with Fonts
    • Cultural Connotation
      • Feel of a specific culture
        • Add a cultural symbol to a non-cultural typeface
          • Combine the elements to several cultures to create a worldwide look.
    Maine