The Power Of Type Module2[1]

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The Power Of Type Module2[1]

  1. 1. The Power of Type
  2. 2. Three Considerations <ul><li>Font </li></ul><ul><ul><li>F F F F F F F F </li></ul></ul><ul><ul><li>F F F F F F F F </li></ul></ul><ul><ul><li>Audience, Images, Style </li></ul></ul>
  3. 3. Weight & Depth <ul><li>W W W W </li></ul><ul><li>W W W W W </li></ul><ul><li>Weight should help emphasize the message. </li></ul>
  4. 4. Case <ul><li>Upper & Lower </li></ul><ul><li>UPPERCASE </li></ul><ul><li>MiXeD </li></ul><ul><li>Lowercase </li></ul><ul><li>Function, Formality, Power, Emphasis </li></ul>
  5. 5. Things to do with Fonts <ul><li>Alteration </li></ul><ul><ul><li>Alter the Character </li></ul></ul><ul><ul><ul><li>Add a Shape </li></ul></ul></ul><ul><ul><ul><ul><li>Add a Single letter within a word </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Alter the entire word or sentence </li></ul></ul></ul></ul></ul>Te x ture
  6. 6. Things to do with Fonts <ul><li>Backward </li></ul><ul><ul><li>Can emphasize certain messages </li></ul></ul><ul><ul><ul><li>Draw attention to a certain word </li></ul></ul></ul>Texture erutxet
  7. 7. Things to do with Fonts <ul><li>Border Treatment </li></ul><ul><ul><li>Can emphasize a new identity </li></ul></ul><ul><ul><ul><li>Help type standout from an image </li></ul></ul></ul><ul><ul><ul><ul><li>Thick border, Thin Border, Simple or Complex, Single or several </li></ul></ul></ul></ul>texture
  8. 8. Things to do with Fonts <ul><li>Cultural Connotation </li></ul><ul><ul><li>Feel of a specific culture </li></ul></ul><ul><ul><ul><li>Add a cultural symbol to a non-cultural typeface </li></ul></ul></ul><ul><ul><ul><ul><li>Combine the elements to several cultures to create a worldwide look. </li></ul></ul></ul></ul>Maine
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