SOCIAL MEDIA,  VIRAL MARKETINGAND PUBLIC RELATIONS                                   Joseph Martinelli                Asso...
SOCIAL MEDIA TOOLS      Twitter    WordPress    FaceBook     Youtube     Pinterest     Linkedin    Slideshare
MASHUP!a   mashup is a Web page or application that   uses and combines data, presentation orfunctionality from two or mor...
THREE TYPES OF MASHUPS                               Business   focus data into a single presentation and allow for collab...
WHAT TOOLS DO I USE?• Leadership, thoughts,                                    • Headlines,  depth, reflection,           ...
SOCIAL MEDIA- HOW DO THEY ALL TOGETHER?                              Twitter          LinkedIn                            ...
SOCIAL MEDIA –   ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS  CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THECHANGING NE...
DESIGN A PROGRAMSPECIFIC TO YOUR GOALS      Industry Trends Key words and search terms    Influencers to follow        Com...
DEVELOPING A PLANTool              Purpose & Strategy   Priority (1-5)                                       Key Focus on ...
MEASURABLE GOALSGoals                       Social Media Application   Tools to MeasureBetter insight & information Conver...
WHAT ARE YOUR GOALS!Goals      Social Media Application   Tools to Measure
WHAT TOOLS DO I USE?   Monitoring ToolListening & Measurement      Google Alerts     Addict-o-Matic     SocialMention     ...
RESOURCES & KEY TERMS   Resources                                                    CRM     Google Alertshttp://www.googl...
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Socialmediapublicrelationssp2013

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Socialmediapublicrelationssp2013

  1. 1. SOCIAL MEDIA, VIRAL MARKETINGAND PUBLIC RELATIONS Joseph Martinelli Associate Dean for Academic Affairs College of Education & Human Services
  2. 2. SOCIAL MEDIA TOOLS Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare
  3. 3. MASHUP!a mashup is a Web page or application that uses and combines data, presentation orfunctionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot
  4. 4. THREE TYPES OF MASHUPS Business focus data into a single presentation and allow for collaborative action Consumercombines data from multiple public sources in the browser and organizes it through a simple browser user interface Datasimilar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
  5. 5. WHAT TOOLS DO I USE?• Leadership, thoughts, • Headlines, depth, reflection, ENGAGEMENT, sales, ENGAGEMENT, issue solving, insight linking, posts Blog Twitter LinkedIn Facebook • Social, Recruiting, • Engagement, Community building and networking and linking, blog, video, recruiting building friendships and Engagement
  6. 6. SOCIAL MEDIA- HOW DO THEY ALL TOGETHER? Twitter LinkedIn FaceBook Viral Flickr Marketing YouTube WordPress SlideShare Blog
  7. 7. SOCIAL MEDIA – ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THECHANGING NEEDS AND CONDITIONS OF YOUR PROGRAM AND THE CROWD-SOURCED COMMUNITY. Goals and Focus Financial – Revenue, Expenses, Leads Customers or End Users Satisfaction, Support, Community Building Brand Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
  8. 8. DESIGN A PROGRAMSPECIFIC TO YOUR GOALS Industry Trends Key words and search terms Influencers to follow Competitors
  9. 9. DEVELOPING A PLANTool Purpose & Strategy Priority (1-5) Key Focus on 1 & 2Monitoring ToolWordPress BlogTwitterCommunityFacebookLinkedInYoutubeSlideShare
  10. 10. MEASURABLE GOALSGoals Social Media Application Tools to MeasureBetter insight & information Conversation monitoring Monitoring ToolShared and feedback Social MentionAwareness # of people reached Site Visitors Twitter Followers Blog CommentsQuicker Sales # of interactions Leads, Deals, RevenueCustomer Support and # issues addressed and CRM Tools such asSatisfaction solutions found Salesforce TwitterContinuous Innovation # of ideas implemented Monthly Assessment
  11. 11. WHAT ARE YOUR GOALS!Goals Social Media Application Tools to Measure
  12. 12. WHAT TOOLS DO I USE? Monitoring ToolListening & Measurement Google Alerts Addict-o-Matic SocialMention HootSuite BlogPulse BoardReader
  13. 13. RESOURCES & KEY TERMS Resources CRM Google Alertshttp://www.google.com/alerts Customer Relationship Management Addict-o-Matic ROI http://addictomatic.com/ Trendistic Return on Investment http://trendistic.com/ Monitoring Tool SocialMentionhttp://ww.socialmention.com/ Measures how much buzz you are BlogPulse getting on the internethttp://www.blogpulse.com/ BoardReader http://boardreader.com/
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