Joseph Martinelli, Ed.D.
Associate Dean for Academic Affairs
College of Education & Human Services
“Social Media is nothing without Creativity”
» Facebook
» Twitter
» Linkedin
» Google+
» Youtube

» Foursquare
» Tumblr
» Instagram
» Pinterest
» Flicker
» a mashup is a Web page or application that
uses and combines data, presentation or
functionality from two or more source...
• Leadership, thoughts,
depth, reflection,
ENGAGEMENT,
linking, posts

• Headlines,
ENGAGEMENT, sales,
issue solving, insi...
Twitter
LinkedIn

Flickr

FaceBook

Viral
Marketing
SlideShare

Tumblr

YouTube
» Goals and Focus
˃ Financial – Revenue, Expenses, Leads

» Customers or End Users
˃ Satisfaction, Support, Community Buil...
» Industry Trends
» Key words and search terms
» Influencers to follow
» Competitors
» Build the Relationships
Audience and Business

» Take Advantage of Online Channels
What is being said about you

» Engag...
» Monitoring Tool
˃Listening & Measurement
+
+
+
+
+

Google Alerts
Addict-o-Matic
SocialMention
HootSuite
BoardReader
» Social Media Audit and Case Study

http://www.fiveguys.com/
Tool

Monitoring Tool
Word Press Blog
Twitter
Facebook
LinkedIn
Youtube
Pinterest

Purpose & Strategy

Priority (1-5)
Key ...
Goals

Social Media
Application

Tools to Measure

Better insight &
information Shared

Conversation
monitoring and
feedba...
Goals

Social Media Application
Creating Your Word Press Account
1. Know what password and URL to use
2. Think about what you should post
Text, Photo, Quo...
» reach out to a younger, trendier market
easy for content to be shared through re-blogs
» founded in 2007 currently has o...
»
»
»
»
»
»

Rule #1: Be Yourself
Rule #2: Be Transparent
Rule #3: Play By The Rules
Rule #4: Listen Frequently
Rule #5: E...
» WordPress Blog
» Your Fist Post – About my Blog
» Create your first page.
This page would be a good spot to outline a
li...
» Google Alerts
http://www.google.com/alerts

» Addict-o-Matic
˃ http://addictomatic.com/

» Trendistic
˃ http://trendisti...
Social Media for Professionals Fall 2013
Social Media for Professionals Fall 2013
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Social Media for Professionals Fall 2013

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  • Social Media for Professionals Fall 2013

    1. 1. Joseph Martinelli, Ed.D. Associate Dean for Academic Affairs College of Education & Human Services
    2. 2. “Social Media is nothing without Creativity”
    3. 3. » Facebook » Twitter » Linkedin » Google+ » Youtube » Foursquare » Tumblr » Instagram » Pinterest » Flicker
    4. 4. » a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. » active role in the evolution of social software and Web 2.0 » Salad Bar vs Melting Pot
    5. 5. • Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts • Headlines, ENGAGEMENT, sales, issue solving, insight Blog Tumblr Pinterest LinkedIn • Engagement, networking and recruiting Twitter Google+ Facebook Instagram Foursquare Youtube • Social, Recruiting, Community building and linking, blog, video, building friendships and Engagement
    6. 6. Twitter LinkedIn Flickr FaceBook Viral Marketing SlideShare Tumblr YouTube
    7. 7. » Goals and Focus ˃ Financial – Revenue, Expenses, Leads » Customers or End Users ˃ Satisfaction, Support, Community Building » Brand ˃ Awareness, Thought Leadership, Innovation » Design a Program Specific to Your Goals
    8. 8. » Industry Trends » Key words and search terms » Influencers to follow » Competitors
    9. 9. » Build the Relationships Audience and Business » Take Advantage of Online Channels What is being said about you » Engage…Engage…Engage
    10. 10. » Monitoring Tool ˃Listening & Measurement + + + + + Google Alerts Addict-o-Matic SocialMention HootSuite BoardReader
    11. 11. » Social Media Audit and Case Study http://www.fiveguys.com/
    12. 12. Tool Monitoring Tool Word Press Blog Twitter Facebook LinkedIn Youtube Pinterest Purpose & Strategy Priority (1-5) Key Focus on 1 & 2
    13. 13. Goals Social Media Application Tools to Measure Better insight & information Shared Conversation monitoring and feedback Monitoring Tool Social Mention Awareness # of people reached Site Visitors Twitter Followers Blog Comments Quicker Sales # of interactions Leads, Deals, Revenue Customer Support and Satisfaction # issues addressed and solutions found Tools such as Salesforce Twitter Continuous Innovation # of ideas implemented Monthly Assessment
    14. 14. Goals Social Media Application
    15. 15. Creating Your Word Press Account 1. Know what password and URL to use 2. Think about what you should post Text, Photo, Quote, Link, Chat, Audio, Video Remember: posting shorter multimedia-rich content can give you more exposure 3. Promote your account to you other social media outlets 4. Word Press is FREE! 5. Be Creative
    16. 16. » reach out to a younger, trendier market easy for content to be shared through re-blogs » founded in 2007 currently has over 53 million different blogs » 50 percent of Tumblr users are age 25 or younger
    17. 17. » » » » » » Rule #1: Be Yourself Rule #2: Be Transparent Rule #3: Play By The Rules Rule #4: Listen Frequently Rule #5: Engage! Rule #6: Be Respectful
    18. 18. » WordPress Blog » Your Fist Post – About my Blog » Create your first page. This page would be a good spot to outline a little about yourself and your social media goals. » Please email links to your completed accounts to Mary Zedeck by November 6, 2013 » mary.zedeck@shu.edu
    19. 19. » Google Alerts http://www.google.com/alerts » Addict-o-Matic ˃ http://addictomatic.com/ » Trendistic ˃ http://trendistic.com/ » SocialMention ˃ http://ww.socialmention.com/ » BoardReader ˃ http://boardreader.com/ » CRM ˃ Customer Relationship Management » ROI ˃ Return on Investment » Monitoring Tool ˃ Measures how much buzz you are getting on the internet
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