a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot
Business ◦ focus data into a single presentation and allow for collaborative action Consumer ◦ combines data from multiple public sources in the browser and organizes it through a simple browser user interface Data ◦ similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
•Leadership, •Headlines, thoughts, depth, ENGAGEMENT, sales, reflection, issue solving, insight ENGAGEMENT, linking, posts Blog Twitter LinkedIn Facebook •Social, Recruiting,• Engagement, Community building networking and and linking, blog, recruiting video, building friendships
Twitter LinkedIn FaceBook ViralFlickr Marketing YouTube WordPress SlideShare Blog
Goals and Focus ◦ Financial – Revenue, Expenses, Leads Customers or End Users ◦ Satisfaction, Support, Community Building Brand ◦ Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
Industry Trends Key words and search terms Influencers to follow Competitors
Goals Social Media Application Tools to MeasureBetter insight & Conversation Monitoring Toolinformation Shared monitoring and Social Mention feedbackAwareness # of people reached Site Visitors Twitter Followers Blog CommentsQuicker Sales # of interactions Leads, Deals, RevenueCustomer Support and # issues addressed CRM Tools such asSatisfaction and solutions found Salesforce TwitterContinuous Innovation # of ideas Monthly Assessment implemented
Goals Social Media Application Tools to Measure