Socialmediapublicrelationsf12

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Socialmediapublicrelationsf12

  1. 1. Joseph Martinelli, Ed.D.
  2. 2.  Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare
  3. 3.  a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot
  4. 4.  Business ◦ focus data into a single presentation and allow for collaborative action Consumer ◦ combines data from multiple public sources in the browser and organizes it through a simple browser user interface Data ◦ similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
  5. 5. •Leadership, •Headlines, thoughts, depth, ENGAGEMENT, sales, reflection, issue solving, insight ENGAGEMENT, linking, posts Blog Twitter LinkedIn Facebook •Social, Recruiting,• Engagement, Community building networking and and linking, blog, recruiting video, building friendships
  6. 6. Twitter LinkedIn FaceBook ViralFlickr Marketing YouTube WordPress SlideShare Blog
  7. 7.  Goals and Focus ◦ Financial – Revenue, Expenses, Leads Customers or End Users ◦ Satisfaction, Support, Community Building Brand ◦ Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
  8. 8.  Industry Trends Key words and search terms Influencers to follow Competitors
  9. 9. Tool Purpose & Strategy Priority (1-5) Key Focus on 1 & 2Monitoring ToolWordPress BlogTwitterCommunityFacebookLinkedInYoutubeSlideShare
  10. 10. Goals Social Media Application Tools to MeasureBetter insight & Conversation Monitoring Toolinformation Shared monitoring and Social Mention feedbackAwareness # of people reached Site Visitors Twitter Followers Blog CommentsQuicker Sales # of interactions Leads, Deals, RevenueCustomer Support and # issues addressed CRM Tools such asSatisfaction and solutions found Salesforce TwitterContinuous Innovation # of ideas Monthly Assessment implemented
  11. 11. Goals Social Media Application Tools to Measure
  12. 12.  Monitoring Tool ◦ Listening & Measurement  Google Alerts  Addict-o-Matic  Trendistic  SocialMention  BlogPulse  BoardReader
  13. 13.  Google Alerts  CRM http://www.google.com/alerts ◦ Customer Relationship Management Addict-o-Matic  ROI ◦ http://addictomatic.com/ ◦ Return on Investment Trendistic  Monitoring Tool ◦ http://trendistic.com/ ◦ Measures how much buzz SocialMention you are getting on the ◦ http://ww.socialmention.com/ internet BlogPulse ◦ http://www.blogpulse.com/ BoardReader ◦ http://boardreader.com/Resources

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