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Udated for Fall 2012

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Socialmediapublicrelationsf12 Presentation Transcript

  • 1. Joseph Martinelli, Ed.D.
  • 2.  Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare
  • 3.  a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot
  • 4.  Business ◦ focus data into a single presentation and allow for collaborative action Consumer ◦ combines data from multiple public sources in the browser and organizes it through a simple browser user interface Data ◦ similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
  • 5. •Leadership, •Headlines, thoughts, depth, ENGAGEMENT, sales, reflection, issue solving, insight ENGAGEMENT, linking, posts Blog Twitter LinkedIn Facebook •Social, Recruiting,• Engagement, Community building networking and and linking, blog, recruiting video, building friendships
  • 6. Twitter LinkedIn FaceBook ViralFlickr Marketing YouTube WordPress SlideShare Blog
  • 7.  Goals and Focus ◦ Financial – Revenue, Expenses, Leads Customers or End Users ◦ Satisfaction, Support, Community Building Brand ◦ Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
  • 8.  Industry Trends Key words and search terms Influencers to follow Competitors
  • 9. Tool Purpose & Strategy Priority (1-5) Key Focus on 1 & 2Monitoring ToolWordPress BlogTwitterCommunityFacebookLinkedInYoutubeSlideShare
  • 10. Goals Social Media Application Tools to MeasureBetter insight & Conversation Monitoring Toolinformation Shared monitoring and Social Mention feedbackAwareness # of people reached Site Visitors Twitter Followers Blog CommentsQuicker Sales # of interactions Leads, Deals, RevenueCustomer Support and # issues addressed CRM Tools such asSatisfaction and solutions found Salesforce TwitterContinuous Innovation # of ideas Monthly Assessment implemented
  • 11. Goals Social Media Application Tools to Measure
  • 12.  Monitoring Tool ◦ Listening & Measurement  Google Alerts  Addict-o-Matic  Trendistic  SocialMention  BlogPulse  BoardReader
  • 13.  Google Alerts  CRM http://www.google.com/alerts ◦ Customer Relationship Management Addict-o-Matic  ROI ◦ http://addictomatic.com/ ◦ Return on Investment Trendistic  Monitoring Tool ◦ http://trendistic.com/ ◦ Measures how much buzz SocialMention you are getting on the ◦ http://ww.socialmention.com/ internet BlogPulse ◦ http://www.blogpulse.com/ BoardReader ◦ http://boardreader.com/Resources