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Social Media for Educators presented by Dr. Joseph Martinelli of Seton Hall University, Fall 2013.

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    1. 1. SOCIAL MEDIA AND TEACHERS Joseph Martinelli, Ed.D. Seton Hall University Associate Dean for Academic Affairs
    2. 2. INFO SESSION FOCUS Define Social Media  Popular Social Media  10 Simple Rules  Social Media Ideas Calendar  Planning and Goal Setting  Socializing Online for Students  Social Media for Teachers  Cyberbullying  Social Media Etiquette 
    3. 3. “Social Media is nothing without Creativity”
    5. 5. TOP TEN SOCIAL MEDIA TOOLS FALL 2013  Facebook  Foursquare  Twitter  Tumblr  Linkedin  Instagram  Google+  Pinterest  Youtube  Flicker
    6. 6. 10 SIMPLES RULES OF SOCIAL MEDIA ETIQUETTE  Rule #1: Be Yourself  Rule #2: Be Transparent  Rule #3: Play By The Rules  Rule #4: Listen Frequently  Rule #5: Engage!  Rule #6: Be Respectful
    7. 7. WHAT TOOLS DO I USE? • Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts • Headlines, ENGAGEMENT, sales, issue solving, insight Blog Tumblr Pinterest LinkedIn • Engagement, networking and recruiting Twitter Google+ Facebook Instagram Foursquare Youtube • Social, Recruiting, Community building and linking, blog, video, building friendships and Engagement
    8. 8. TUMBLR  reach out to a younger, trendier market easy for content to be shared through re-blogs  founded in 2007 currently has over 53 million different blogs  50 percent of Tumblr users are age 25 or younger
    9. 9. SOCIAL MEDIA – ESTABLISHMENT OF AN IDEAS CALENDAR. THE IDEAS CALENDAR IS A FLUID DOCUMENT THAT ADDRESSES THE CHANGING NEEDS AND CONDITIONS OF YOUR SCHOOL AND THE COMMUNITY. Goals and Focus  Customers or End Users    Brand   Satisfaction, Support, Community Building Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals
    10. 10. DEVELOPING A PLAN Tool Monitoring Tool Word Press Blog Twitter Facebook LinkedIn Youtube Pinterest Google+ Purpose & Strategy Priority (1-5) Key Focus on 1 & 2
    11. 11. WHAT ARE YOUR GOALS! Goals Social Media Application
    12. 12. SOCIALIZING ONLINE FOR STUDENTS Remind kids that online actions can reverberate  Only post information that they are comfortable with others seeing  Once information is posted it can’t be taken back  Explain the use of privacy settings  Talk to teens about avoiding sex talk online  Encourage kids to trust their gut if they have suspicions  Don’t impersonate someone else  Create a safe screen name  Understand what information should stay private 
    13. 13. SOCIAL MEDIA FOR TEACHERS Best for Fundraising: Facebook Whether it’s a student in need of help, or a class project about awareness, Facebook is the site where social initiatives gain momentum and raise funds.  Best for Finding New Teachers: Tumblr New teachers are connecting with each other on the blogging and connecting site, Tumblr.  Best for Finding Ideas: Pinterest Pinterest is a great source for project ideas big and small, and classroom management ideas, too.  Best for Connecting With Parents: Facebook Kids are leaving, but parents are still using Facebook, making it the stalwart social networking site for teachers that want to set up class pages.  Best for Following Favorites: Facebook Most organizations have a Facebook page. Connect to, like, and participate in pages that you value.  Best for Asking Questions: Twitter A recent Twitter collaboration can get everyone involved in projects or assignments  Best for Distilling Information: Twitter The 140-character format of Twitter is good for crystallizing ideas. Have students write the main idea about what they learned and send it out on a classroom Twitter account. The added bonus: parents can check it. weareteachersblog/blog-wat/2013/07/29/onlineprofessional-development-a-guide-to-socialmedia-for-educators 
    14. 14.  Unwanted include physical aggression, spreading rumors, threats, or pointed exclusion, in person or online. Scholastic Instructor - Fall 2013 aggressive behavior that involves a real or perceived power imbalance and is often repeated. It can
    15. 15.       Mean images of another kid Net ceterra -Chatting Kids About Being Online  Read the Comments  Check out their page from time to time Don’t React  Bullies look for reaction, instead save evidence and share with officials or law enforcement Protect their Profile Block or delete the bully  Delete or Block from lists or email addresses Help stop cyberbullying  Research shows that bullying stops when peers intervene. Recognize the signs of a cyberbully
    17. 17. RESOURCES & KEY TERMS  Google Alerts  Addict-o-Matic   Trendistic   SocialMention   BoardReader   Monitoring Tool  Measures how much buzz you are getting on the internet