Social media & public relationsPresentation Transcript
Social Media, Viral Marketing and Public Relations Joseph Martinelli, Ed.D. Saturday, July 9, 2011
Twitter WordPress FaceBook Youtube Flickr Linkedin Slideshare Social Media Tools
amashupis a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. active role in the evolution of social software and Web 2.0 Salad Bar vs Melting Pot Mashup!
Business focus data into a single presentation and allow for collaborative action Consumer combines data from multiple public sources in the browser and organizes it through a simple browser user interface Data similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service. Three Types of Mashups
Goals and Focus Financial – Revenue, Expenses, Leads Customers or End Users Satisfaction, Support, Community Building Brand Awareness, Thought Leadership, Innovation Design a Program Specific to Your Goals Social Media – What do I do Now?
Industry Trends Key words and search terms Influencers to follow Competitors Design a Program Specific to Your Goals
Monitoring Tool Listening & Measurement Google Alerts Addict-o-Matic Trendistic SocialMention BlogPulse BoardReader What Tools do I Use?
What Tools do I Use?
Social Media - How do they all together?
Developing a Plan
What are YOUR Goals!
Resources & Key Terms Resources Google Alertshttp://www.google.com/alerts Addict-o-Matic http://addictomatic.com/ Trendistic http://trendistic.com/ SocialMention http://ww.socialmention.com/ BlogPulse http://www.blogpulse.com/ BoardReader http://boardreader.com/ CRM Customer Relationship Management ROI Return on Investment Monitoring Tool Measures how much buzz you are getting on the internet