Social media & public relations
Upcoming SlideShare
Loading in...5
×
 

Social media & public relations

on

  • 689 views

 

Statistics

Views

Total Views
689
Views on SlideShare
582
Embed Views
107

Actions

Likes
1
Downloads
7
Comments
0

4 Embeds 107

http://socialmediaprshu11.wordpress.com 96
http://blogs.shu.edu 9
http://martinjjbmiesp12.wordpress.com 1
http://www.duplichecker.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media & public relations Social media & public relations Presentation Transcript

  • Social Media, Viral Marketing and Public Relations
    Joseph Martinelli, Ed.D.
    Saturday, July 9, 2011
  • Twitter
    WordPress
    FaceBook
    Youtube
    Flickr
    Linkedin
    Slideshare
    Social Media Tools
  • amashupis a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.
    active role in the evolution of social software and Web 2.0
    Salad Bar vs Melting Pot
    Mashup!
  • Business
    focus data into a single presentation and allow for collaborative action
    Consumer
    combines data from multiple public sources in the browser and organizes it through a simple browser user interface
    Data
    similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
    Three Types of Mashups
  • Goals and Focus
    Financial – Revenue, Expenses, Leads
    Customers or End Users
    Satisfaction, Support, Community Building
    Brand
    Awareness, Thought Leadership, Innovation
    Design a Program Specific to Your Goals
    Social Media – What do I do Now?
  • Industry Trends
    Key words and search terms
    Influencers to follow
    Competitors
    Design a Program Specific to Your Goals
  • Monitoring Tool
    Listening & Measurement
    Google Alerts
    Addict-o-Matic
    Trendistic
    SocialMention
    BlogPulse
    BoardReader
    What Tools do I Use?
  • What Tools do I Use?
  • Social Media - How do they all together?
  • Developing a Plan
  • Measurable Goals
  • What are YOUR Goals!
  • Resources & Key Terms
    Resources
    Google Alertshttp://www.google.com/alerts
    Addict-o-Matic
    http://addictomatic.com/
    Trendistic
    http://trendistic.com/
    SocialMention
    http://ww.socialmention.com/
    BlogPulse
    http://www.blogpulse.com/
    BoardReader
    http://boardreader.com/
    CRM
    Customer Relationship Management
    ROI
    Return on Investment
    Monitoring Tool
    Measures how much buzz you are getting on the internet