www.sric-bi.com/VWW Enterprise Adoption  of Virtual Worlds   Rob Edmonds, Senior Consultant Virtual Worlds @ Work, SRIC-BI...
Google: “Virtual Worlds at Work” http://www.sric-bi.com/vww Google: “NIC 2025” http://www.dni.gov/nic/NIC_2025_project.htm...
How New Software Arrives in Enterprises Degree of uncertainty Project scope Learning Lab Exploring Experimenting Pilot Tim...
Serious Applications With Greatest Appeal So Far <ul><li>Meetings </li></ul><ul><ul><li>Employees, developer communities a...
Intensifying Platform Competition   Programmer focus (creating a world is complex) Suitable for consumer worlds Suitable f...
Scenarios for Interoperability Grand-unified theory Balkanization De facto standard Semi-unified theory Web as hub
Google: “Virtual Worlds at Work” http://www.sric-bi.com/vww Google: “NIC 2025” http://www.dni.gov/nic/NIC_2025_project.htm...
William Gibson on Second Life &quot;like a cross between being in some suburban shopping mall on the outskirts of Edmonton...
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Edmonds 7 May

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  • Edmonds 7 May

    1. 1. www.sric-bi.com/VWW Enterprise Adoption of Virtual Worlds Rob Edmonds, Senior Consultant Virtual Worlds @ Work, SRIC-BI May 7, 2009
    2. 2. Google: “Virtual Worlds at Work” http://www.sric-bi.com/vww Google: “NIC 2025” http://www.dni.gov/nic/NIC_2025_project.html Google: “ADL” http://www.adlnet.org email: redmonds@sric-bi.com
    3. 3. How New Software Arrives in Enterprises Degree of uncertainty Project scope Learning Lab Exploring Experimenting Pilot Time Deployment & Implementation 1 2 3 <ul><li>FEATURES: </li></ul><ul><li>Technology champion(s) </li></ul><ul><li>Little or no budget </li></ul><ul><li>Exploring applications and technologies </li></ul><ul><li>Generating interest </li></ul><ul><li>Outside of enterprise IT environment </li></ul><ul><li>FEATURES: </li></ul><ul><li>Project team </li></ul><ul><li>Small defined budget </li></ul><ul><li>Focused on a particular problem </li></ul><ul><li>Demonstrating early wins </li></ul><ul><li>Limited interaction with enterprise IT environment </li></ul><ul><li>FEATURES: </li></ul><ul><li>Enterprise team </li></ul><ul><li>Large budget </li></ul><ul><li>Focused on ongoing business need or process </li></ul><ul><li>Delivers ROI / clear benefit </li></ul><ul><li>Is integrated part of IT environment </li></ul>MAJOR DEPLOYMENTS WILL MEAN “CROSSING THE CHASM” AND REACHING MAINSTREAM ENTERPRISE BUYERS
    4. 4. Serious Applications With Greatest Appeal So Far <ul><li>Meetings </li></ul><ul><ul><li>Employees, developer communities and business partners— </li></ul></ul><ul><ul><li>and slowly, customers—meet in Second Life </li></ul></ul><ul><ul><li>Early adopters include Microsoft, Intel, IBM, and Cisco </li></ul></ul><ul><li>Learning and Training </li></ul><ul><ul><li>Growing numbers of companies exploring using virtual worlds for a </li></ul></ul><ul><ul><li> range of different learning applications </li></ul></ul><ul><ul><li>BP, IBM. Cisco, AstraZeneca, and Accenture are among early adopters </li></ul></ul><ul><li>Collaborative Work </li></ul><ul><ul><li>Many expect virtual worlds to be popular collaboration platforms </li></ul></ul><ul><ul><li>Immersive Workspaces of RRR and Qwaq indicative of what will see growing use </li></ul></ul><ul><li>Operational Applications </li></ul><ul><ul><li>Data visualization, simulations and process optimizations will likely find use </li></ul></ul><ul><ul><li>StatoilHydro, Shaspa among organizations exploring opportunities </li></ul></ul><ul><li>Events/conference businesses gaining Interest—but face issues: </li></ul><ul><li>Need to accommodate large numbers of people </li></ul><ul><li>Need VERY easy-to-use platforms </li></ul>
    5. 5. Intensifying Platform Competition Programmer focus (creating a world is complex) Suitable for consumer worlds Suitable for enterprise worlds End-user focus (creating a world is simple) Project Darkstar Multiverse OpenSim OLIVE (Forterra) Qwaq Protosphere Second Life Grid Active Worlds Metaplace Croquet Wonderland open source platforms Key: Google Lively Blink 3D WebFlock Vivaty proprietary platforms Web.alive 3DXplorer PowerU Moodus Browser-based Sirikata
    6. 6. Scenarios for Interoperability Grand-unified theory Balkanization De facto standard Semi-unified theory Web as hub
    7. 7. Google: “Virtual Worlds at Work” http://www.sric-bi.com/vww Google: “NIC 2025” http://www.dni.gov/nic/NIC_2025_project.html Google: “ADL” http://www.adlnet.org email: redmonds@sric-bi.com
    8. 8. William Gibson on Second Life &quot;like a cross between being in some suburban shopping mall on the outskirts of Edmonton in the middle of winter and the worst day you ever spent in high school.&quot;
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