How marketing & customer service can work together

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Explores how Customer Service & Marketing can practically work toegther and better serve today's social customer

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How marketing & customer service can work together

  1. 1. How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  2. 2. Instant Poll On The Same Page? Different Universes?How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  3. 3. Customers Now WalkThrough The Silos How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  4. 4. Conclusion?It’s Becoming A Joint Effort How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  5. 5. oneagendaHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  6. 6. Action #1 Develop A Common View Of Your Customers one Experiences Lifecycleagenda JourneysHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  7. 7. Action #2 Do Joint Business Planning one Dashboards Goalsagenda ProgressHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  8. 8. Action #3 Merge Customer Analytics one Collaboration Insightsagenda EngagementHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  9. 9. Nice Theory MHW What does that look like?How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  10. 10. New Workflows How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  11. 11. Customer Communities How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  12. 12. Tap Into CustomerCreativity How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  13. 13. Encourage User GeneratedContent How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  14. 14. Generate Engagement &Mutual Learning How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  15. 15. Showcase Brand Values How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  16. 16. Evolve Into BroaderCommunication Strategies How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  17. 17. What themes are starting to emerge? Customer Service Today And Tomorrow A BrainFood Product © BridgeHouseConsulting Ltd 2011
  18. 18. Marketing & Customer Service can align emerge? Customer Service Today And Tomorrow LOTS 18 A BrainFood Product © BridgeHouseConsulting Ltd 2011
  19. 19. Thank You Making ContactHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011

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