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How marketing & customer service can work together

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Explores how Customer Service & Marketing can practically work toegther and better serve today's social customer

Explores how Customer Service & Marketing can practically work toegther and better serve today's social customer

Published in: Business, Education

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  • 1. How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 2. Instant Poll On The Same Page? Different Universes?How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 3. Customers Now WalkThrough The Silos How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 4. Conclusion?It’s Becoming A Joint Effort How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 5. oneagendaHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 6. Action #1 Develop A Common View Of Your Customers one Experiences Lifecycleagenda JourneysHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 7. Action #2 Do Joint Business Planning one Dashboards Goalsagenda ProgressHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 8. Action #3 Merge Customer Analytics one Collaboration Insightsagenda EngagementHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 9. Nice Theory MHW What does that look like?How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 10. New Workflows How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 11. Customer Communities How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 12. Tap Into CustomerCreativity How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 13. Encourage User GeneratedContent How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 14. Generate Engagement &Mutual Learning How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 15. Showcase Brand Values How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 16. Evolve Into BroaderCommunication Strategies How Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 17. What themes are starting to emerge? Customer Service Today And Tomorrow A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 18. Marketing & Customer Service can align emerge? Customer Service Today And Tomorrow LOTS 18 A BrainFood Product © BridgeHouseConsulting Ltd 2011
  • 19. Thank You Making ContactHow Marketing & Customer Service Can Work Together A BrainFood Product © BridgeHouseConsulting Ltd 2011