Solving the Challenge of Managing Unstructured Content17-January-2013
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 2WelcomeDonald MillerVice President Sales - Commercial Ac...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 3AGENDA• Introductions• Company Overviews• Use Case Overv...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 4StonebridgeStonebridge is a technology consulting firm f...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 5Services Overview
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 6Stonebridge invests every day in its solutions, consulta...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 7• Company founded in 2002• Product launched in 2003• Foc...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 8Use Case OverviewUnderstanding the NeedA large oil and g...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 9Solution: Concept SearchingMetadata Generation and Conte...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 10Solution: Concept SearchingMetadata Generation and Cont...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 11Manual Tagging is a Behavior Modification Problemconcep...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 12Manual Approach Leads to FailureA Manual Metadata Appro...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 13Accurate ApproachconceptClassifier for SharePoint provi...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 14Unique ApproachConcept Searching has a unique approach ...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 15Smart Content Framework
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 16Concept Searching IntegrationPhased Implementation Path...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 17Concept Searching IntegrationPhased Implementation Path...
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 18DEMO
© 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 19Thank YouDonald MillerVice President Sales - Commercial...
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How Can We Help? Solving the Challenge of Managing Unstructured Content

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Join us for this webinar to learn how technology from Concept Searching will complement the Stonebridge Portal & ECM Practice’s leadership in developing search-driven ECM applications on the SharePoint platform.

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How Can We Help? Solving the Challenge of Managing Unstructured Content

  1. 1. Solving the Challenge of Managing Unstructured Content17-January-2013
  2. 2. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 2WelcomeDonald MillerVice President Sales - Commercial AccountsConcept Searchingdonm@conceptsearching.comMatthew ChildressSenior Vice PresidentStonebridgeMatthew.Childress@SBTI.comAlex HarterDirector of TechnologyStonebridgeAlex.Harter@SBTI.com
  3. 3. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 3AGENDA• Introductions• Company Overviews• Use Case Overview – Understanding the Need• Solution – Concept Searching• Concept Searching Integration• Closing
  4. 4. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 4StonebridgeStonebridge is a technology consulting firm focused on helping organizations get betterresults from their people, processes and technology. Our clients look to us as a strategicpartner with a shared commitment to achieving their business objectives andmaximizing their business performance.Corporate Background• Founded in 1995• Privately-held / employee-owned• Located in Tulsa, OKC, Dallas and Houston• 100 employees• Average consultant experience: 10+ yearsFoundation Partners
  5. 5. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 5Services Overview
  6. 6. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 6Stonebridge invests every day in its solutions, consultants, and capabilities in order toaddress the complex needs of our customers.Experience
  7. 7. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 7• Company founded in 2002• Product launched in 2003• Focus on management of structured and unstructured information• Technology Platform• Delivered as a web service• Automatic concept identification, content tagging, auto-classification,taxonomy management• Only statistical vendor that can extract conceptual metadata• 2009, 2010, 2011, 2012 ‘100 Companies that Matter in KM’(KM World Magazine) and Trend Setting product of 2009, 2010, 2011• Authority to Operate Enterprise wide USAF and Enterprise wideNETCON US Army• Locations: US, UK, and South Africa• Client base: Fortune 500/1000 organizations• Managed Partner under Microsoft global ISV Program - ‘go to partner’for Microsoft for auto-classification and taxonomy management• Smart Content Framework for Information Governance comprising• Six Building Blocks for success• Product Suite: conceptSearch, conceptTaxonomyManager, conceptClassifier,conceptClassifier for SharePoint, conceptTaxonomyWorkflow, conceptContentTypeUpdater for SharePointConcept Searching
  8. 8. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 8Use Case OverviewUnderstanding the NeedA large oil and gas firm specializes in mergers and acquisitions of related oil and gasentities. With these acquisitions, they inherit related content items, documents, drawings,images, legal records, etc. from the acquired asset and must repeatedly integrate thismaterial into their existing enterprise content repository.Further, when divesting these assets, it becomes a challenge to isolate and categorize allrelated content for the specific asset. They needed a robust, automated solution tosimplify the content integration and identification process as well as help generatetaxonomic information for unstructured content.In summary, the following high-level requirements were identified:• Integrate acquired asset content into existing libraries• Align with common enterprise metadata/taxonomy• Rationalize new terms relevant to acquired asset• Generate new taxonomic information for unstructured content items• Adopt a unified tool/approach with a nominal technology footprint• Complete these activities with minimal human interaction
  9. 9. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 9Solution: Concept SearchingMetadata Generation and Content Auto-ClassificationConverting unstructured content to knowledge assets, organizations can now leveragethese assets to achieve business objectives.Key features include:• Automatic generation of semantic metadata as content is created or ingested• Automated classification of content regardless of where it resides• Powerful and feature rich taxonomy management• Platform independentFounded in 2002, Concept Searching’s software productsdeliver conceptual metadata generation, auto-classificationand powerful taxonomy management from the desktop to theenterprise.Concept Searching is still the only statistical metadatageneration and classification software company in the worldthat uses concept extraction and compound term processingto significantly improve access to unstructured information.
  10. 10. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 10Solution: Concept SearchingMetadata Generation and Content Auto-Classification
  11. 11. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 11Manual Tagging is a Behavior Modification ProblemconceptClassifier automates the tagging process to remove the behavior modificationproblem of manual tagging for Governance, Findability and Migration.• conceptClassifier increases productivity,improves ‘Findability’ automates‘Governance’ and ‘Migrates’ content• Organizes intellectual assets andprovides a factor of improvement forend users to find company informationwith an automated tagging approachfor any search platform• Improves ability to target contentthrough EMM/TS with 2013 Search andSharePoint 2010/2013• Improves SharePoint Portal Adoption• Aligns content with governance policesand federally mandated requirements• Intelligently migrates content into andout of SharePoint• Mitigates Risk• Reduces federal governance, corporateinformation policy, and personallyidentifiable information exposures whileimproving e-discovery audit capabilitiesand ensuring alignment with contentretention policies• Lowers cost of Administration• Leverages native integration toMicrosoft stack, manages migration ofGUIDS• Lowers cost of ownership to build outand administer EMM/Term Store• Intelligent content migration• Intuitive user interface for easyproduct adoption
  12. 12. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 12Manual Approach Leads to FailureA Manual Metadata Approach Will Fail 95%+ Of The TimeIssue Organizational ImpactInconsistent Less than 50% of content is correctly indexed, meta-tagged orefficiently searchable rendering it unusable to the organization. (IDC)Subjective Highly trained Information Specialists will agree on meta tagsbetween 33% - 50% of the time. (C. Cleverdon)Cumbersome - expensive Average cost of manually tagging one item runs from $4 - $7 perdocument and does not factor in the accuracy of the meta tags northe repercussions from mis-tagged conten.t (Hoovers)Malicious compliance End users select first value in list.(Perspectives on Metadata, Sarah Courier)No perceived value for end user What’s in it for me? End user creates document, does not see valuefor organization nor risks associated with litigation and non-conformance to policies.What have you seen Metadata will continue to be a problem due to inconsistent humanbehavior.The answer to consistent metadata is an automated approach that can extract the meaningfrom content eliminating manual metadata generation yet still providing the ability to manageknowledge assets in alignment with the unique corporate knowledge infrastructure.
  13. 13. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 13Accurate ApproachconceptClassifier for SharePoint provides an automated metadata approach for animmediate ROI and drives business value• Create enterprise automated metadata framework/model• Average return on investment minimum of 38% andruns as high as 600% (IDC)• Apply consistent meaningful metadata to enterprisecontent• Incorrect meta tags costs an organization $2,500per user per year – in addition potential costs fornon-compliance (IDC)• Guide users to relevant content with taxonomynavigation• Savings of $8,965 per year per user based on an$80K salary (Chen & Dumais)• 100% “Recall” of content, 35% Faster access tocontent “Precision”• Use automatic conceptual metadata generation toimprove Records Management• Eliminate inconsistent end user tagging at $4-$7per record (Hoovers)• Improve compliance processes, eliminate potentialprivacy exposures1. Createconcept indexfrom yourcontent2. Model andValidate3. AutomateTagging4. Findability5. BusinessProcesses6. RecordsManagementand PII7. Life CycleManagement
  14. 14. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 14Unique ApproachConcept Searching has a unique approach to ensure success• Concept Searching’s unique statistical concept identification underpins all technologies• Multi-word suggestion is explicitly more valuable than single term suggestion algorithms• conceptClassifier will generate conceptual metadata byextracting multi-word terms that identify ‘triple heartbypass’ as a concept as opposed to single keywords• Metadata can be used by any search engine index orany application/process that uses metadata.Concept Searchingprovides AutomaticConcept Term ExtractionTripleBaseballThreeHeartOrganCenterBypassHighwayAvoid
  15. 15. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 15Smart Content Framework
  16. 16. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 16Concept Searching IntegrationPhased Implementation PathWhen managing Enterprise Content lifecycles, the lifecycle is dramatically differentbetween corporate records and non-records.Non-RecordsCorporate Record Content LifecycleCreation Collaboration Approval Publication ArchivalContent expired andstored or destroyed asoutlined in recordspolicyContent authorscollaborate with otherindividuals, teammembers ordepartments to obtainapproval andfeedback beforepublishingContent submittedfor approval toensure accuracy,relevance,compliance, etc.Authorized usermoves content toProduction, recordspolicies in effectContent is createdor captured.Records policiesassigned if needed
  17. 17. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 17Concept Searching IntegrationPhased Implementation PathIn order to meet ECM business needs based upon priority it is recommended to followthe phased development and implementation approach that has the most impact.Phase I• Project Scoping• Content CatalogingPhase II• Content Clean Up• Taxonomy StandardizationPhase III• Concept Searching Tool Implementation• Auto-ClassificationPhase IV• Future Content Integration Planning• Ongoing Content Integration
  18. 18. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 18DEMO
  19. 19. © 2013 Stonebridge. All Rights Reserved.Stonebridge 2013 - Slide 19Thank YouDonald MillerVice President Sales - Commercial AccountsConcept Searchingdonm@conceptsearching.comMatthew ChildressSenior Vice PresidentStonebridgeMatthew.Childress@SBTI.comAlex HarterDirector of TechnologyStonebridgeAlex.Harter@SBTI.com

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