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Guarantee a Return on Your SharePoint Investment


As organizations continue to invest in improving their information management, SharePoint has become a leading platform for achieving those improvements. However, many have found that SharePoint can …

As organizations continue to invest in improving their information management, SharePoint has become a leading platform for achieving those improvements. However, many have found that SharePoint can be more complex and costly, and introduce problems that they didn’t even know existed.

In this webinar, which is the first in a series on achieving a Return on Investment (ROI) from SharePoint, Black Blade Associates and Concept Searching will discuss the unique nature of achieving ROI with SharePoint, and help you define how you would demonstrably prove that value.

We will explore the entire content management lifecycle, the fiscal and technological perspectives that are needed to truly achieve ROI for SharePoint, and its associated costs. We will show the pieces of the platform that are lacking, and how they contribute to a net gain of cost rather than savings, chiefly information identification and policy enforcement.

What you will learn about during this session:
• How to achieve ROI with a platform rather than a product
• The content management lifecycle, and its missing pieces in the SharePoint platform
• The critical nature of information retrieval and identification
• How your information polices should be defined
• How compliance, both internal and external, is the real end game for improving information management
• The most common reason that information management solutions fail, and how to avoid it
• An overview of the next webinar in this series, on ROI from ‘Intelligent Migration’

Bradley Smith, President and CEO at Black Blade Associates
Ken Lemons, DoD Business Development Manager at Concept Searching
John Challis, Founder and CEO at Concept Searching

Published in Technology , Business
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  • 1. Guarantee a Return on YourSharePoint InvestmentKen LemonsVP of Federal ProgramsConcept Searchingkenl@conceptsearching.comBradley SmithCEOBlack Blade Associatesbsmith@blackbladeinc.comJohn ChallisFounder and CTO/CEOConcept Searchingjohnc@conceptsearching.comTwitter @conceptsearch
  • 2. Expert SpeakersBradley Smith – CEO at Black Blade Associatesstarted Black Blade with the goal of transforming the enterprise contentmanagement software industry through new ideas and approaches to traditionalproblems. He has over 15 years’ experience and proven success in informationmanagement technology, SharePoint solution architecture and userexperience design.Ken Lemons – VP of Federal Programs at Concept Searchinghas over 25 years’ experience in the IT industry, with a track record in consulting,solutions delivery, sales and project management in the federal sector. He hasmanaged Microsoft consulting practices for several US government integrators,latterly as VP of Business Development for Air Force and DoD programs. Kenhas provided US DoD agencies with solutions to address a range of challenges,leveraging a combination of Microsoft and third party technology solutions.John Challis – Founder and CTO/CEO at Concept Searchingis an experienced entrepreneur, and has had success with several venturesinvolving the management of unstructured data. In 2002 he founded ConceptSearching, and under his technical expertise introduced statistical search andclassification products that utilize compound term processing to identifyconcepts within unstructured information.
  • 3. Agenda• Introductions• Who we are• Why we are here• Black Blade Associates• ROI – SharePoint Style• Content Management Lifecycle• Compliance• What to do, and what to avoid• Concept Searching• Our Approach and Technologies• Demonstration• Closing Remarks• What we saw• What’s next in our Webinar Series
  • 4. Why We Are Here• To reach a common consensus on our foundational issuesassociated with the content management lifecycle• To align our perceptions of SharePoint as a technology so we canstart on a path to achieving Return on Investment (ROI)• To achieve an understanding of the capabilities and the limitationsof SharePoint, so we can start addressing those foundational issuesintelligently
  • 5. Achieving ROI with SharePointBradley SmithCEO, Black Blade Associates
  • 6. Cost vs. Value….SharePoint style• Return on Investment (ROI)• Getting your money back• Does the value exceed thecost?• Most are still looking at theHow, and not the Why• Total cost of ownership(TCO) is all cost, no value• Focus on operating costinstead of cost justification• Good business is not acompetition to waste the leastmoney• There are two ways to get toROI…
  • 7. Decreasing Cost – Increasing Output• Getting more with the sameexpense• Reducing the time tocompletion• How do we do this?• Using automation toimprove process• Improving input qualitythrough validation• Improve communication• If you can do more with whatyou have, you can producemore through efficiencies• Getting the same with lessexpense• Reducing the requiredresources• How do we do this?• Using automation toimprove process• Improving input qualitythrough validation• Improve communication• If you can spend less toproduce the same, you canreduce resources throughefficiencies
  • 8. SharePoint and Savings• The SharePoint platform does notcreate savings, it creates cost• This isn’t necessarily a badthing, unless it comes as asurprise• New capabilities can make youmore competitive• Ah, the intranet portal• What you get out of the box• Where’s the ROI? There isn’tany!• But you need to spend it tomake it…
  • 9. Product• Usage scenarios• Applications• Install and use• Drives its own valueimmediatelyProduct vs. PlatformPlatform• Tools• Building blocks• Install, build, use• You have to build somethingto drive valueA car company doesn’t get any value from creating an assembly lineuntil someone is driving a car from that line
  • 10. The Content Lifecycle - From Creation to Destruction• The Lifecycle• Find information• Identify the content• Assign/modify the policies• Enforce/execute theassigned policies• Audit the actions• Data about data• Metadata• What is SharePoint?• Auditing is actually…• Business intelligence• Notifications• AuditingFind andRetrieveIdentifyand TagAssignPolicyEnforcePolicy Audit
  • 11. The Lynchpin of the Lifecycle• You must know whatsomething is before you canknow what to do with it• Seems like common sense,but in practice is rarelyprioritized to the point ofinvestment• If this is so important, whydon’t we understand ourinformation better?• I’ll tell you….
  • 12. The Human Factor
  • 13. The Missing Pieces of SharePoint• Retrieval• Identification• Ability to assign metadata in the platform• Manual, with no suggestions• Validation, but with no context• Assign Policy• Ability to assign policy is in the platform• Manual, with no suggestions• Enforce Policy• Disposition is sharply limited• Very little compliance support• Limited enforcement reporting• Audit Actions
  • 14. Final Thoughts• Disruptive technology requires adoption to succeed• The single most common reason that organizations fail to achieveROI is a lack of adoption• Successful adoption is achieved through…• Implementing the most intuitive human interactions possible• Using as much automation as is feasible• Implementing a sustained and iterative training plan• Once ROI is achieved, it is absorbed into the ongoing costs of theplatform. This means…• That it takes sustained investment to maintain an ROI curve• You will need to continue targeting processes for improvement
  • 15. • Company founded in 2002• Product launched in 2003• Focus on management of structured and unstructured information• Technology Platform• Delivered as a web service• Automatic concept identification, content tagging, auto-classification,taxonomy management• Only statistical vendor that can extract conceptual metadata• 2009, 2010, 2011, 2012, 2013 ‘100 Companies that Matter in KM’(KMWorld Magazine) and Trend Setting product of 2009, 2010, 2011, 2012• Authority to Operate enterprise wide US Air Force and enterprise wideNETCON US Army• Locations: US, UK, and South Africa• Client base: Fortune 500/1000 organizations• Managed Partner under Microsoft global ISV Program - ‘go to partner’for Microsoft for auto-classification and taxonomy management• Smart Content Framework for Information Governance comprising• Six Building Blocks for success• Product Suite: conceptSearch, conceptTaxonomyManager, conceptClassifier,conceptClassifier for SharePoint, conceptTaxonomyWorkflow, conceptContentTypeUpdater for SharePointConcept Searching – The Global Leader inAutomated Tagging Solutions
  • 16. • Concept Searching’s unique statistical concept identification underpins all technologies• Multi-word suggestion is explicitly more valuable than single term suggestion algorithmsConcept Searching has a unique approach to ensure success• conceptClassifier will generate conceptual metadata byextracting multi-word terms that identify ‘triple heartbypass’ as a concept as opposed to single keywords• Metadata can be used by any search engine index or anyapplication/process that uses metadata.Concept Searchingprovides AutomaticConcept Term ExtractionTripleBaseballThreeHeartOrganCenterBypassHighwayAvoidUnique Approach
  • 17. A Manual Metadata Approach Will Fail 95%+ Of The TimeIssue Organizational ImpactInconsistent Less than 50% of content is correctly indexed, meta-tagged orefficiently searchable rendering it unusable to the organization. (IDC)Subjective Highly trained Information Specialists will agree on meta tags between33% - 50% of the time. (C. Cleverdon)Cumbersome - expensive Average cost of manually tagging one item runs from $4 - $7 perdocument and does not factor in the accuracy of the meta tags nor therepercussions from mis-tagged content. (Hoovers)Malicious compliance End users select first value in list.(Perspectives on Metadata, Sarah Courier)No perceived value for end user What’s in it for me? End user creates document, does not see valuefor organization nor risks associated with litigation and non-conformance to policies.What have you seen Metadata will continue to be a problem due to inconsistent humanbehavior.The answer to consistent metadata is an automated approach that can extract the meaningfrom content eliminating manual metadata generation yet still providing the ability to manageknowledge assets in alignment with the unique corporate knowledge infrastructure.Manual Approach Leads to Failure
  • 18. Concept SearchingDemonstration
  • 19. • Metadata driven application and enforcement of policies - conceptClassifier has beendeployed since 2010 to automatically generate metadata and use that metadata to apply and enforcepolicies. Many clients are using the platform to support their information governance strategy.• Proven, mature functionality out of the box - The platform has been deployed in numerous sitesand applications across the enterprise, including MOSS and SharePoint 2010, 2013, Stellent, Documentum,SQL, Oracle, File Shares, Exchange via SharePoint and across the enterprise.Smart Content Framework™Sum of Parts is Greater than Whole
  • 20. What’s Next in Our Webinar Series• Intelligent Migration - July 23rd• Getting the most out of your migration process to achieve an intelligentmigration, and achieving governance in the process• Making governance work for your organization, and how it helps you achieveROI• Register:• Intelligent Compliance - August 27th• Increasing the quality of information for decision making• Creating a knowledge framework with integration between content managementand business process to improve ROI• Register:• Intelligent Search - October 8th• Generating rich metadata and managing it effectively to provide enhancedaccess to content by knowledge workers• Ensuring ROI can be achieved by delivering efficient information assurance• Register:
  • 21. Thank YouKen LemonsVP of Federal ProgramsConcept Searchingkenl@conceptsearching.comBradley SmithCEOBlack Blade Associatesbsmith@blackbladeinc.comJohn ChallisFounder and CTO/CEOConcept Searchingjohnc@conceptsearching.comTwitter @conceptsearch