The art of green 011010 v2.0


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The art of green 011010 v2.0

  1. 1. The Art of Green: Can Changing Behaviour Save Energy at Manchester Art Gallery? Museums Association Conference, Manchester, UK 6th October 2010
  2. 2. Catriona Morgan Principal Manager: Visitor Services and Operations Manchester City Galleries
  3. 3. Raphael Lozano Hemmer 18 September 2010 – 30 January 2011
  4. 4. Erik Bichard Professor Erik Bichard Regeneration and Sustainable Development University of Salford
  5. 5. Context of the Project (1) •SAVE ENERGY funded through the EU Competiveness and Innovation Framework Programme (CIP) – •Includes 15 partners in 5 cities (Lisbon, Leiden, Lulea (Sweden), Helsinki and Manchester. •30 month duration ending August 2011
  6. 6. Context of the Project (2) •Energy Monitoring Kit - via Carbon Innovation Fund, Manchester City Council •Lighting Changes (Tungsten to LEDs) - funded by Renaissance North West - MLA’s programme to transform England’s regional museums.
  7. 7. Living Laboratories • Each city picked a pilot building. In Manchester it’s the Art Gallery • Owned and run by the City • 400,000 visitors a year : £35M refurbishment in 1998 (Grade I & II listed) • Project partners are Manchester Digital Development Agency (part of the Council), University of Salford and the art gallery
  8. 8. The Building - external
  9. 9. The Building - internal
  10. 10. Project Objectives • Contribute to City’s target of a 41% reduction in CO2 emissions (against 2005 levels) by 2020. • Monitor and reduce energy use in the gallery -specifically: • In the atrium • In lift usage • In the catering areas • By replacing inefficient lighting with LEDs
  11. 11. Tactics and Strategies • Technology-based approaches • Behaviour-based approaches
  12. 12. Energy Saving Behaviour Change System Radio Data Data Local Collection Processing Display
  13. 13. Wireless Data Collection • Installation of wireless sensors is low cost and suits buildings sensitive to installation works • Data lost due to transmission problems causes major problems with a real time data system • The mode of wireless operation needs to be understood to ensure that it meets project requirements • Radio coverage can be dramatically improved by careful location of transmitters and use of repeaters
  14. 14. Comparison is Key to Understanding • Consumption must be compared with a baseline in order to determine good / average / bad performance • If consumption does not follow a predictable pattern during the day then real time performance needs to be interpreted in the context of total day consumption • Errors in the baseline data due to radio transmission issues can significantly compromise understanding of performance
  15. 15. Real Time Displays • Small screen devices are becoming more flexible at lower cost • Web pages can be transmitted via WiFi to display any form of text and images • In a public building the potential for theft and damage needs to be considered • Screen messages must be engaging and relevant to stimulate behaviour change
  16. 16. Denial
  17. 17. Confusion
  18. 18. Sustainable Decision-making Is there a problem? Will the Solution Work? Do I care? What will my peers think of my behaviour? Do I know what to do about it? After the Theory of Reasoned Behaviour, Ajzen and Fishbein, 1980)
  19. 19. Cultural Dynamics’ Value Modes Reacts to Searches Problems for… by… Doing Something new Pioneers something about and exciting it themselves Organising Something that Prospectors feels good Calling for Something that is Settlers someone to do safe something
  20. 20. Beyond the Couch • Commonly held that apathy is the main enemy of motivating strategies to lessen the impacts of global warming • But some psychotherapists say inaction is the result of caring too much, not too little
  21. 21. Key Question How can we fuse the best elements of technology with a clearer understanding of the human condition to achieve sustainable behaviour in museums?
  22. 22. Three ideas • Create a reward scheme for staff based on swipe/access cards that log when the stairs are being used • Set up a competition among catering staff teams to see which one saves the most energy against a pre-competition base-line and reward the winners • Inform lift-users about the implications of their choice though creative electronic display boards
  23. 23. Part funded by the EU and the Carbon Innovation Fund (MCC) Catriona Morgan: Manchester Art Gallery - Erik Bichard: University of Salford - SAVE ENERGY project: Martine Tommis: Manchester City Council -