Search engine optimisation seo

What Every Business Needs to Know about Web 2.0 and Social Media Getting up the Google Rankings November 2010 Martin De Saulles University of Brighton

Why Google? M De Saulles Web2 2010 2

Alternatives to Google Source: www.impactmedia.co.uk

“Where’s the nearest bike shop?” “I’ll Google it” M De Saulles Web2 2010 5

Getting more from Google

is Key CTRs 4th Page, 3rd Page, The rest, 1.07 2.42 2.43 2nd Page, 4.37 1st Page, 89.71 Source: The Art of SEO M De Saulles Web2 2010 7

Visibility Top 5 100% on Page 1 85% are 60% Key 50% 30% 20% M De Saulles Web2 2010 8

So how do I get here? M De Saulles Web2 2010 10

Need to understand how Google works M De Saulles Web2 2010 11

M De Saulles Web2 2010 12

Before Google (BG) M De Saulles Web2 2010 13

What did the spider/robot look for? M De Saulles Web2 2010 14

What did the spider/robot look for? M De Saulles Web2 2010 15

What judgements does it make? •Where words appear is important •Proximity of words •How often words appear •Whether main text relates to meta information •Words in URL M De Saulles Web2 2010 16

How was Google different? Importance Relevance Image Source: WWWC M De Saulles Web2 2010 17

Key SEO tasks • Meta data/tags • Keywords/content • Links M De Saulles Web2 2010 18

66th place M De Saulles Web2 2010 20

A useful tool M De Saulles Web2 2010 21

Number 1 M De Saulles Web2 2010 22

Meta data/tags M De Saulles Web2 2010 23

Coventry - Meta data/tags Source: http://www.seoworkers.com/tools/report.html M De Saulles Web2 2010 24

Brighton - Meta data/tags Source: http://www.seoworkers.com/tools/report.html M De Saulles Web2 2010 25

Coventry - keywords M De Saulles Web2 2010 26

Brighton - keywords Source: http://www.seoworkers.com/tools/report.html M De Saulles Web2 2010 27

Coventry Source: http://www.seoworkers.com/tools/report.html M De Saulles Web2 2010 28

Brighton Source: http://www.seoworkers.com/tools/report.html M De Saulles Web2 2010 29

138th M De Saulles Web2 2010 34

At last – 104th M De Saulles Web2 2010 37

Maybe not M De Saulles Web2 2010 38

I gave up after 20 pages M De Saulles Web2 2010 39

This worked M De Saulles Web2 2010 40

Getting links

SEO – final tips • Run the site/page through a checker • Look at higher ranking competitors • Be careful with Flash • Don’t try to game Google • Build inbound links • Consistency between meta tags, content, headings, image names M De Saulles Web2 2010 49

Search engine optimisation seo

by Martin De Saulles on Nov 21, 2010

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Search engine optimisation seo — Presentation Transcript

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