Intro - what is web2

What Every Business Needs to Know about Web 2.0 and Social Media What is Web 2.0 & Social Media? November 2010 Martin De Saulles University of Brighton

Who uses what? • Facebook • Twitter • YouTube – posted a video • Flickr • Blogs – read • Blogs – write • Wiki • Anything else? M De Saulles Web2 2010 2

What is Web 2.0? • Better tools for finding information • Better tools for sharing information • Better tools for communicating • Better tools for collaborating • Better tools for marketing M De Saulles Web2 2010 3

Web 2.0? According to Tim O’Reilly in 2006: “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. ” From: http://radar.oreilly.com/archives/2006/12/web_20_compact.html M De Saulles Web2 2010 4

Internet as a platform? M De Saulles Web2 2010 5

Harness Network Effects? +500 million users +2 billion videos watched a day +500 million active users M De Saulles Web2 2010 6

Advantages M De Saulles Web2 2010 7

Issues M De Saulles Web2 2010 8

So what was Web 1.0? From Morgan Stanley, O’Reilly Media Inc. M De Saulles Web2 2010 9

Source: Morgan Stanley M De Saulles Web2 2010 10

M De Saulles Web2 2010 11

Emperor’s New Clothes? Revenue – 2009 $116 bn $114 bn $24 bn Source: Google Finance M De Saulles Web2 2010 12

Emperor’s New Clothes? Assets – 2009 $180 bn $136 bn $53 bn Source: Google Finance M De Saulles Web2 2008 ARLIS 2010 13

Emperor’s New Clothes? Market Capitalisation – 18 October 2010 $192 bn $48 bn suspended Source: Google Finance M De Saulles Web2 2008 ARLIS 2010 14

The bigger picture Market Value 18 October 2010 ($bn) Google 192 IBM 178 AT&T 167 Glaxo SK 108 Disney 67 Kraft 55 Ford 48 Time Warner 36 M De Saulles Web2 2010 15

It’s all about the Web Google Microsoft Dell M De Saulles Web2 2010 16

Unsocial media M De Saulles Web2 2010 20

What’s changed? Source: http://athenabridge.wordpress.com/2009/05/20/exploring-a-model-for-peer-to-peer-learning/ M De Saulles Web2 2010 21

Forums (1) M De Saulles Web2 2010 23

Forums (2) M De Saulles Web2 2010 24

Online Communities (1) M De Saulles Web2 2010 25

Online communities (2) M De Saulles Web2 2010 26

News •Founded in 2005 •3,000 bloggers as contributors •22 million unique visitors per month •+1 million comments made on site each month M De Saulles Web2 2010 27

Social networking (October 2010) M De Saulles Web2 2010 28

What is a blog? (1) AOSEC - M De Saulles - April 2010 29

Video •+10 billion videos watched in August 2009 •20 hours of video uploaded every minute M De Saulles Web2 2010 37

Photos M De Saulles Web2 2010 38

ecommerce M De Saulles Web2 2010 39

Bookmarking M De Saulles Web2 2010 40

Search October 2009 Source: http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ M De Saulles Web2 2010 41

Why should we care? M De Saulles Web2 2010 42

We are in the middle of a revolution M De Saulles Web2 2010 43

Broadband: 94% Facebook Profile 95% Use IM 57% Use Wikis or Blogs 10% Download Podcasts 9% Discussion Groups/Chatrooms 8% Online Gaming / Second Life 2% Source: Survey of 60 Level 1 Brighton BA Media students, Oct 07 – Survey by Liz Guy M De Saulles Web2 2010 44

2006 http://www.flickr.com/photos/stabilo-boss/93136022/ M De Saulles Web2 2010 45

2010 http://www.flickr.com/photos/meg/3528372602/in/photostream/ M De Saulles Web2 2010 46

Intro - what is web2

by Martin De Saulles on Nov 14, 2010

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