Closing thoughts

What Every Business Needs to Know about Web 2.0 and Social Media What’s Next & Closing Thoughts November 2010 Martin De Saulles University of Brighton

Week 2 - Marketing M De Saulles Web2 2010 2

Week 3 - Collaboration M De Saulles Web2 2010 3

Week 4 – DIY/Professionals M De Saulles Web2 2010 4

Week 5 – Measuring Success M De Saulles Web2 2010 5

From “What is Social Media” – an ebook by iCrossing M De Saulles Web2 2010 6

M De Saulles Web2 2010 7

Can be challenging M De Saulles Web2 2010 9

Can be positive M De Saulles Web2 2010 10

Barriers Source: Smart Brief Inc – survey data is June 2010 - 6,494 respondents M De Saulles Web2 2010 11

Commitment “I frequently talk to people and companies who are looking to take their first stab at social media presence specifically for the purpose of advertising their product or service. No! No! No! Its about engaging your audience in meaningful conversation. Inevitably, they push forward, create a Facebook page and Twitter account, post for a few weeks. They have almost no fans or followers and wonder why their 27 posts with 10% coupon codes brought no increase in revenue!” Comment by Darren Mason on Gaping Void - http://gapingvoid.com/2010/10/29/shared-learning- and-shared-teaching/ M De Saulles Web2 2010 13

Ask yourself... • What is it you want to achieve? • What resources are you prepared to put into it? • How committed are you? • How committed is your boss? • What is your level of knowledge? • How will you measure the results? M De Saulles Web2 2010 14

Closing thoughts

by Martin De Saulles on Nov 14, 2010

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Closing thoughts — Presentation Transcript

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