Beyond Web 2.0:new models of information production, distribution and consumption<br />Martin De Saulles<br />University o...
Martin De Saulles<br />2<br />"Publishing, Digital Information and Society: new models of information production, distribu...
Background<br />Martin De Saulles<br />3<br />
How much information is there?<br />Martin De Saulles<br />4<br />2008 – 500,000 petabytes<br />2009 – 800,000 petabytes<b...
How much will there be?<br />Martin De Saulles<br />5<br />
Where is it all coming from?<br />Martin De Saulles<br />6<br /><ul><li>15 to 120 billion indexed pages?
8 to 60 trillion unindexed pages?
Do pages even exist on the web?</li></ul>4 billion mobile phones<br />650 million Facebook users<br />2 billion Internet u...
New Models of Information ProductionOur “Data Exhaust” / “Click Stream”<br />Martin De Saulles<br />7<br />
Search<br />Martin De Saulles<br />8<br />
Google<br />Martin De Saulles<br />9<br />“Google’s mission is to organize the world‘s information and make it universally...
Revenue of $29.3 billion in 2010
Profit of $8.5 billion in 2010
96% of revenue from advertising
Handles >90% of all searches in Europe
>2 billion search requests a day?
>300 million searchers a day?</li></li></ul><li>“The database of intentions”<br />Martin De Saulles<br />10<br />John Batt...
Google handles more search queries in 1 day than all reference librarians since 1900<br />Martin De Saulles<br />11<br />A...
Martin De Saulles<br />12<br />
Martin De Saulles<br />13<br />
Martin De Saulles<br />14<br />
Martin De Saulles<br />15<br />
Martin De Saulles<br />16<br />
Content Farms<br />Martin De Saulles<br />17<br />
Live by the Google...<br />Martin De Saulles<br />18<br />
Not just search information<br />Martin De Saulles<br />19<br />>200 million phones<br />>200 million users<br />>300 mill...
Social Media<br />Martin De Saulles<br />20<br />
Our Data Exhaust<br />Martin De Saulles<br />21<br />aspirations<br />interests<br />location<br />friends<br />employer<b...
A marketer’s dream<br />Martin De Saulles<br />22<br />
Martin De Saulles<br />23<br />
Martin De Saulles<br />24<br />
Martin De Saulles<br />25<br />
Martin De Saulles<br />26<br />
Martin De Saulles<br />27<br />
Martin De Saulles<br />28<br />
Martin De Saulles<br />29<br />
Martin De Saulles<br />30<br />
After 16 hours<br />Martin De Saulles<br />31<br />
New Models of Information Distribution<br />Martin De Saulles<br />32<br />
“Everything that can be digital will be”<br />Martin De Saulles<br />33<br />Jeff Dachis, The Dachis group<br />
Is that really true?<br />Martin De Saulles<br />34<br />
What about distribution?<br />Martin De Saulles<br />35<br />
Digital Content + Internet<br />Martin De Saulles<br />36<br />=<br />Be Found<br />Promote<br />Distribute<br />Monetise<...
What does it mean for content creators?<br />Martin De Saulles<br />37<br />
Martin De Saulles<br />38<br /><ul><li>Launched in 2005
Core staff + 9,000 contributing bloggers
13 million unique visitors (March 2010)
In 2008 rated by The Observer as world’s most influential blog
Bought in February 2011 by AOL for $315 million</li></li></ul><li>Martin De Saulles<br />39<br /><ul><li>Launched as singl...
28 weekly shows + daily show in 2011
MP3, video downloads + live streaming
$4m to $5 million in revenue in 2010
Active & passionate community</li></li></ul><li>Martin De Saulles<br />40<br />
Martin De Saulles<br />41<br />
Martin De Saulles<br />42<br />
New Models of Information Consumption<br />Martin De Saulles<br />43<br />
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New Models of Information Production, Distribution, Consumption

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This is a talk I gave to CILIP Sussex members in May 2011 at the University of Brighton. It is based on a book I am writing for Facet Publishing that is due to be published in May 2012

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  • Data exhaust
  • To pubish a book, persuade an editor who presuaded a publisher who persuaded a bookshopMusic, get ntocied by a and r, persuade a label, persaude a shop
  • Createspace is the amazon self publish arm
  • Time shifting
  • Move from physical to digital to stream
  • New Models of Information Production, Distribution, Consumption

    1. 1. Beyond Web 2.0:new models of information production, distribution and consumption<br />Martin De Saulles<br />University of Brighton<br />19 May 2011<br />
    2. 2. Martin De Saulles<br />2<br />"Publishing, Digital Information and Society: new models of information production, distribution and consumption." <br />Publication in 2012<br />
    3. 3. Background<br />Martin De Saulles<br />3<br />
    4. 4. How much information is there?<br />Martin De Saulles<br />4<br />2008 – 500,000 petabytes<br />2009 – 800,000 petabytes<br />2010 – 1.2 million petabytes (1.2 zetabytes)<br />?<br />Source: IDC<br />
    5. 5. How much will there be?<br />Martin De Saulles<br />5<br />
    6. 6. Where is it all coming from?<br />Martin De Saulles<br />6<br /><ul><li>15 to 120 billion indexed pages?
    7. 7. 8 to 60 trillion unindexed pages?
    8. 8. Do pages even exist on the web?</li></ul>4 billion mobile phones<br />650 million Facebook users<br />2 billion Internet users<br />
    9. 9. New Models of Information ProductionOur “Data Exhaust” / “Click Stream”<br />Martin De Saulles<br />7<br />
    10. 10. Search<br />Martin De Saulles<br />8<br />
    11. 11. Google<br />Martin De Saulles<br />9<br />“Google’s mission is to organize the world‘s information and make it universally accessible and useful”<br /><ul><li>24,400 employees in 2010
    12. 12. Revenue of $29.3 billion in 2010
    13. 13. Profit of $8.5 billion in 2010
    14. 14. 96% of revenue from advertising
    15. 15. Handles >90% of all searches in Europe
    16. 16. >2 billion search requests a day?
    17. 17. >300 million searchers a day?</li></li></ul><li>“The database of intentions”<br />Martin De Saulles<br />10<br />John Battelle, The Search<br />
    18. 18. Google handles more search queries in 1 day than all reference librarians since 1900<br />Martin De Saulles<br />11<br />Acknowledgement to Barbara Quint & Stephen Abram<br />
    19. 19. Martin De Saulles<br />12<br />
    20. 20. Martin De Saulles<br />13<br />
    21. 21. Martin De Saulles<br />14<br />
    22. 22. Martin De Saulles<br />15<br />
    23. 23. Martin De Saulles<br />16<br />
    24. 24. Content Farms<br />Martin De Saulles<br />17<br />
    25. 25. Live by the Google...<br />Martin De Saulles<br />18<br />
    26. 26. Not just search information<br />Martin De Saulles<br />19<br />>200 million phones<br />>200 million users<br />>300 million mobile users<br />
    27. 27. Social Media<br />Martin De Saulles<br />20<br />
    28. 28. Our Data Exhaust<br />Martin De Saulles<br />21<br />aspirations<br />interests<br />location<br />friends<br />employer<br />
    29. 29. A marketer’s dream<br />Martin De Saulles<br />22<br />
    30. 30. Martin De Saulles<br />23<br />
    31. 31. Martin De Saulles<br />24<br />
    32. 32. Martin De Saulles<br />25<br />
    33. 33. Martin De Saulles<br />26<br />
    34. 34. Martin De Saulles<br />27<br />
    35. 35. Martin De Saulles<br />28<br />
    36. 36. Martin De Saulles<br />29<br />
    37. 37. Martin De Saulles<br />30<br />
    38. 38. After 16 hours<br />Martin De Saulles<br />31<br />
    39. 39. New Models of Information Distribution<br />Martin De Saulles<br />32<br />
    40. 40. “Everything that can be digital will be”<br />Martin De Saulles<br />33<br />Jeff Dachis, The Dachis group<br />
    41. 41. Is that really true?<br />Martin De Saulles<br />34<br />
    42. 42. What about distribution?<br />Martin De Saulles<br />35<br />
    43. 43. Digital Content + Internet<br />Martin De Saulles<br />36<br />=<br />Be Found<br />Promote<br />Distribute<br />Monetise<br />
    44. 44. What does it mean for content creators?<br />Martin De Saulles<br />37<br />
    45. 45. Martin De Saulles<br />38<br /><ul><li>Launched in 2005
    46. 46. Core staff + 9,000 contributing bloggers
    47. 47. 13 million unique visitors (March 2010)
    48. 48. In 2008 rated by The Observer as world’s most influential blog
    49. 49. Bought in February 2011 by AOL for $315 million</li></li></ul><li>Martin De Saulles<br />39<br /><ul><li>Launched as single podcast in 2005
    50. 50. 28 weekly shows + daily show in 2011
    51. 51. MP3, video downloads + live streaming
    52. 52. $4m to $5 million in revenue in 2010
    53. 53. Active & passionate community</li></li></ul><li>Martin De Saulles<br />40<br />
    54. 54. Martin De Saulles<br />41<br />
    55. 55. Martin De Saulles<br />42<br />
    56. 56. New Models of Information Consumption<br />Martin De Saulles<br />43<br />
    57. 57. Key Changes - Time<br />Martin De Saulles<br />44<br />
    58. 58. Key Changes - Place<br />Martin De Saulles<br />45<br />
    59. 59. Key Changes - Rent<br />Martin De Saulles<br />46<br />
    60. 60. Implications for Information Professionals<br />Martin De Saulles<br />47<br />
    61. 61. The new curators...<br />Martin De Saulles<br />48<br />http://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded<br />
    62. 62. The old vendors...<br />Martin De Saulles<br />49<br />Factiva May 2011<br />
    63. 63. The new(ish) vendors...<br />Martin De Saulles<br />50<br />
    64. 64. The new vendors...<br />Martin De Saulles<br />51<br />
    65. 65. Who is going to make sense of...<br />Martin De Saulles<br />52<br />
    66. 66. Information Retrieval<br />Collection Management<br />Information Access<br />Classification<br />Information Behaviours<br />Information Literacy<br />Source: http://www.zdnet.com/blog/hinchcliffe/the-state-of-enterprise-20/143<br />53<br />IWM15 - Martin De Saulles<br />
    67. 67. 2020<br />54<br />IWM15 - Martin De Saulles<br />
    68. 68. We can’t predict the future?<br />Martin De Saulles<br />55<br />Source: Newsweek, 1995<br />
    69. 69. BUT....<br />Martin De Saulles<br />56<br />http://www.avc.com/a_vc/2011/05/protect-ip-fka-coica.html<br />
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