Martin Coulthard - Ben Internet Marketing Event Intro Sept 09


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Presentation at Bristol Enterprise Network event 'Marketing: Harnessing the Power of the Internet', 22 September 2009, Bristol, UK.
Event introduction and overview of what is happening in BEN

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Martin Coulthard - Ben Internet Marketing Event Intro Sept 09

  1. 1. Bristol Enterprise Network “connect locally - compete globally” Marketing: Harnessing the Power of the Internet 22 September 2009 co-hosted by
  2. 2. This evening’s programme <ul><li>Martin Coulthard Director, BEN What’s happening to BEN? </li></ul><ul><li>Jaya Chakrabarti Founder & MD, Nameless Digital Creatives Persuasive digital experiences </li></ul><ul><li>Bryony Thomas Chief Clear Thinker, Clear Thought Consulting Online word of mouth </li></ul><ul><li>Chris Tanner Founder, Pearl Software Towards a fully integrated online business marketing solution </li></ul><ul><li>Q &A </li></ul>
  3. 3. What’s happening to BEN? <ul><li>the BEN team </li></ul><ul><li>BEN now </li></ul><ul><li>Science City Bristol </li></ul><ul><li>the BEN transformation </li></ul><ul><li>how can you help? </li></ul>
  4. 4. The BEN team <ul><li>Paul Harrod </li></ul><ul><li>Martin Coulthard - Director </li></ul><ul><li>Jenny Pearcy – Event Manager </li></ul><ul><li>Kelly Willshire - Web and Events Assistant </li></ul>
  5. 5. Martin Coulthard BEN Director <ul><li>Chartered Engineer with broad international experience </li></ul><ul><li>founded, grew and sold 2 hi-tech businesses in Bristol, in fields of engineering and software </li></ul><ul><li>Non-Exec Director and business angel investor in other tech businesses </li></ul><ul><li>experience of range of business funding and university research collaborations </li></ul><ul><li>part-time Director of Bristol Enterprise Network since July 2009 </li></ul>
  6. 6. BEN now <ul><li>set up by the University of Bristol in 2003 </li></ul><ul><li>‘ network for hi-tech, hi-growth organisations in the Bristol city region’ </li></ul><ul><li>1800+ members: entrepreneurs, investors, industry partners, professional service providers and academics </li></ul><ul><li>evening networking events with expert speakers </li></ul><ul><li>networking website at </li></ul><ul><li>membership and event attendance currently free! </li></ul><ul><li>Bristol University now seeking to spin out BEN to become an independent organisation, associated with Science City Bristol </li></ul>
  7. 7. Science City Bristol <ul><li>A partnership of leading organisations in our area, which aims to: </li></ul><ul><li>support and develop the area's science and innovation assets to deliver sustainable economic and social benefit by: </li></ul><ul><li>bringing business, academia and government together and creating a more connected scientific community </li></ul><ul><li>promoting the area's scientific achievements to help us attract even more world-leading scientific enterprise and research </li></ul><ul><li>creating a culture for all which understands and celebrates science and technology </li></ul><ul><li>science = science, technology, engineering! </li></ul><ul><li>Bristol = Bristol and Bath region! </li></ul>
  8. 8. BEN transformation <ul><li>increase focus on the needs of smaller technology businesses </li></ul><ul><li>extend geographical scope to Bath and the region around the 2 cities </li></ul><ul><li>spin-out to become an independent, business-led organisation </li></ul><ul><ul><li>financially sustainable and moving towards self-funding </li></ul></ul><ul><ul><li>associated with Science City Bristol </li></ul></ul><ul><ul><li>advised by BEN Advisory Group </li></ul></ul><ul><ul><li>supported by the Universities of Bristol and Bath, UWE and the SWRDA </li></ul></ul><ul><li>re-stated mission: accelerate the growth of technology businesses in the Bristol and Bath region </li></ul>
  9. 9. technology business community technology businesses universities professional services and other suppliers investors, sources of funding government, councils and agencies networks
  10. 10. making the right connections with BEN technology businesses universities professional services and other suppliers investors, sources of funding government, councils and agencies networks
  11. 11. network mapping – where does BEN sit? CBI, IoD, FSB etc. Bristol Chamber of Commerce and Initiative media environ- mental biomed- ical micro- electronics aerospace & defense sector/market BETS WEAF Silicon South West BioApproaches South West Bristol Media geographical area intern’l UK South West Bath Bristol across technology sectors across Bristol and Bath Bristol Enterprise Network
  12. 12. BEN USPs compared to other networks <ul><li>strong reputation for high quality evening networking events with expert speakers </li></ul><ul><li>networking opportunities </li></ul><ul><ul><li>across technology business sectors </li></ul></ul><ul><ul><li>between Bristol and Bath </li></ul></ul><ul><li>the University connections </li></ul><ul><ul><li>Bristol University </li></ul></ul><ul><ul><li>and now also UWE and Bath University </li></ul></ul>
  13. 13. BEN – the plan <ul><li>July-December 2009 </li></ul><ul><ul><li>continue existing event programme, and consider new event types/activities </li></ul></ul><ul><ul><li>improve website </li></ul></ul><ul><ul><li>build up membership </li></ul></ul><ul><ul><li>learn – research – try - discuss </li></ul></ul><ul><li>January-June 2010 </li></ul><ul><ul><li>develop new business plan </li></ul></ul><ul><ul><li>start implementation </li></ul></ul>
  14. 14. How can you help? <ul><li>keep coming to our events! </li></ul><ul><li>use </li></ul><ul><ul><li>update your individual and organisation profiles, and make sure they are linked </li></ul></ul><ul><ul><li>post relevant content – news, events, jobs, discussions – to </li></ul></ul><ul><li>tell us what you think – opinions and ideas </li></ul><ul><ul><li>complete the website survey </li></ul></ul><ul><ul><li>email [email_address] </li></ul></ul><ul><li>tell friends and colleagues about BEN and encourage them to join </li></ul>
  15. 15. BEN upcoming events <ul><li>8th October (with NHS Innovations South West): ‘ The Personalised Healthcare Revolution ’ open for registration now! </li></ul><ul><li>22nd October: ‘ The Role of Non-Executive Directors ’ </li></ul><ul><li>12th November: with Bristol Environmental Technology Sector </li></ul><ul><li>26th November: ‘ Entrepreneurs' Question Time ’ </li></ul><ul><li>December launch event in Bath to be finalised </li></ul><ul><li>see to register </li></ul>