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Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
Martin Coulthard - Ben Internet Marketing Event Intro Sept 09
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Martin Coulthard - Ben Internet Marketing Event Intro Sept 09

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Presentation at Bristol Enterprise Network event 'Marketing: Harnessing the Power of the Internet', 22 September 2009, Bristol, UK. …

Presentation at Bristol Enterprise Network event 'Marketing: Harnessing the Power of the Internet', 22 September 2009, Bristol, UK.
Event introduction and overview of what is happening in BEN

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Transcript

  • 1. Bristol Enterprise Network “connect locally - compete globally” Marketing: Harnessing the Power of the Internet 22 September 2009 co-hosted by
  • 2. This evening’s programme <ul><li>Martin Coulthard Director, BEN What’s happening to BEN? </li></ul><ul><li>Jaya Chakrabarti Founder & MD, Nameless Digital Creatives Persuasive digital experiences </li></ul><ul><li>Bryony Thomas Chief Clear Thinker, Clear Thought Consulting Online word of mouth </li></ul><ul><li>Chris Tanner Founder, Pearl Software Towards a fully integrated online business marketing solution </li></ul><ul><li>Q &A </li></ul>
  • 3. What’s happening to BEN? <ul><li>the BEN team </li></ul><ul><li>BEN now </li></ul><ul><li>Science City Bristol </li></ul><ul><li>the BEN transformation </li></ul><ul><li>how can you help? </li></ul>
  • 4. The BEN team <ul><li>Paul Harrod </li></ul><ul><li>Martin Coulthard - Director </li></ul><ul><li>Jenny Pearcy – Event Manager </li></ul><ul><li>Kelly Willshire - Web and Events Assistant </li></ul>
  • 5. Martin Coulthard BEN Director <ul><li>Chartered Engineer with broad international experience </li></ul><ul><li>founded, grew and sold 2 hi-tech businesses in Bristol, in fields of engineering and software </li></ul><ul><li>Non-Exec Director and business angel investor in other tech businesses </li></ul><ul><li>experience of range of business funding and university research collaborations </li></ul><ul><li>part-time Director of Bristol Enterprise Network since July 2009 </li></ul>
  • 6. BEN now <ul><li>set up by the University of Bristol in 2003 </li></ul><ul><li>‘ network for hi-tech, hi-growth organisations in the Bristol city region’ </li></ul><ul><li>1800+ members: entrepreneurs, investors, industry partners, professional service providers and academics </li></ul><ul><li>evening networking events with expert speakers </li></ul><ul><li>networking website at www.bristolenterprise.com </li></ul><ul><li>membership and event attendance currently free! </li></ul><ul><li>Bristol University now seeking to spin out BEN to become an independent organisation, associated with Science City Bristol </li></ul>
  • 7. Science City Bristol www.sciencecitybristol.com <ul><li>A partnership of leading organisations in our area, which aims to: </li></ul><ul><li>support and develop the area's science and innovation assets to deliver sustainable economic and social benefit by: </li></ul><ul><li>bringing business, academia and government together and creating a more connected scientific community </li></ul><ul><li>promoting the area's scientific achievements to help us attract even more world-leading scientific enterprise and research </li></ul><ul><li>creating a culture for all which understands and celebrates science and technology </li></ul><ul><li>science = science, technology, engineering! </li></ul><ul><li>Bristol = Bristol and Bath region! </li></ul>
  • 8. BEN transformation <ul><li>increase focus on the needs of smaller technology businesses </li></ul><ul><li>extend geographical scope to Bath and the region around the 2 cities </li></ul><ul><li>spin-out to become an independent, business-led organisation </li></ul><ul><ul><li>financially sustainable and moving towards self-funding </li></ul></ul><ul><ul><li>associated with Science City Bristol </li></ul></ul><ul><ul><li>advised by BEN Advisory Group </li></ul></ul><ul><ul><li>supported by the Universities of Bristol and Bath, UWE and the SWRDA </li></ul></ul><ul><li>re-stated mission: accelerate the growth of technology businesses in the Bristol and Bath region </li></ul>
  • 9. technology business community technology businesses universities professional services and other suppliers investors, sources of funding government, councils and agencies networks
  • 10. making the right connections with BEN technology businesses universities professional services and other suppliers investors, sources of funding government, councils and agencies networks
  • 11. network mapping – where does BEN sit? CBI, IoD, FSB etc. Bristol Chamber of Commerce and Initiative media environ- mental biomed- ical micro- electronics aerospace & defense sector/market BETS WEAF Silicon South West BioApproaches South West Bristol Media geographical area intern’l UK South West Bath Bristol across technology sectors across Bristol and Bath Bristol Enterprise Network
  • 12. BEN USPs compared to other networks <ul><li>strong reputation for high quality evening networking events with expert speakers </li></ul><ul><li>networking opportunities </li></ul><ul><ul><li>across technology business sectors </li></ul></ul><ul><ul><li>between Bristol and Bath </li></ul></ul><ul><li>the University connections </li></ul><ul><ul><li>Bristol University </li></ul></ul><ul><ul><li>and now also UWE and Bath University </li></ul></ul>
  • 13. BEN – the plan <ul><li>July-December 2009 </li></ul><ul><ul><li>continue existing event programme, and consider new event types/activities </li></ul></ul><ul><ul><li>improve website </li></ul></ul><ul><ul><li>build up membership </li></ul></ul><ul><ul><li>learn – research – try - discuss </li></ul></ul><ul><li>January-June 2010 </li></ul><ul><ul><li>develop new business plan </li></ul></ul><ul><ul><li>start implementation </li></ul></ul>
  • 14. How can you help? <ul><li>keep coming to our events! </li></ul><ul><li>use www.bristolenterprise.com </li></ul><ul><ul><li>update your individual and organisation profiles, and make sure they are linked </li></ul></ul><ul><ul><li>post relevant content – news, events, jobs, discussions – to www.bristolenterprise.com </li></ul></ul><ul><li>tell us what you think – opinions and ideas </li></ul><ul><ul><li>complete the website survey </li></ul></ul><ul><ul><li>email [email_address] </li></ul></ul><ul><li>tell friends and colleagues about BEN and encourage them to join </li></ul>
  • 15. BEN upcoming events <ul><li>8th October (with NHS Innovations South West): ‘ The Personalised Healthcare Revolution ’ open for registration now! </li></ul><ul><li>22nd October: ‘ The Role of Non-Executive Directors ’ </li></ul><ul><li>12th November: with Bristol Environmental Technology Sector </li></ul><ul><li>26th November: ‘ Entrepreneurs' Question Time ’ </li></ul><ul><li>December launch event in Bath to be finalised </li></ul><ul><li>see www.bristolenterprise.com to register </li></ul>

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