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  • Make sure to draw a link and do the reputation management point!!!!. One static point, that will loose importance in the future.. This is were I draw on the dry -erase board a blue line two red ones of other people complaining. Asking who is the company? Good or bad? If Google cares about current relevant content what is going to happen to this website?
  • If it were a countyr it would be the third larges. Hard for us to ignor thes numbers Use http://www.quantcast.com/
  • Who you are on the web beyond your website is Key! This is the conversation of you on the web. Where are your key customers and their trusted friends relating on the web? How are you managing your reputation on the web? You have the opportunity to be more in tune with and connected to your customers than ever before.
  • This is to address the Why we need to engage and stay in their information feed? Question.
  • The trust is in this busy world we can’t afford to.. Not stay connected to people of quality especially if the change jobs or postions. We can’t aford to have content on the web so people can pre screen up. Not keep up with current conversation about topics in our field People inportant at a personal level.
  • 7:25 start 7:10
  • Pre-screening
  • I wrote an article about all Tweets to Linkedin I send him a note on Linkedin…

Use of social media and repuation enhancing web tools for professionals v2 Use of social media and repuation enhancing web tools for professionals v2 Presentation Transcript

  • GROWING YOUR BUSINESS WITH SOCIAL MEDIA Using of Social Media and Reputation Enhancing web tools for Professionals Martin Brossman NCSmallBusinessTraining.com
  • Your website on the Web
  • Have you noticed how fast Google updates content?
  • Why have a personal web presence?
    • You will be trusted less without content
    • Referrals often come with secondary agendas
    • If something negative is posted it will look much worse with no other content
    • Tool for networking equity to help others (eg. referring people on LinkedIn)
  • When you go to Amazon what do you read first?
  • Did you know?
    • Facebook - over 550 million users; more than 50% relates once a day
    • Linkedin - over 100 million users and ~$100,000 avg. income per year
    • Twitter - one of the best resources for the most current news direct from people
    • YouTube – 2 rd largest search engine in the world
  • The world has changed
    • Who you are on the Web beyond your website is key! This is the conversation of you on the web.
    • Where are your key customers and their trusted friends relating on the web?
    • How are you managing your reputation on the web ?
    • You have the opportunity to be more in tune with and connected to your customers than ever before .
    • What is remarkable about your business that people would want to talk about?
    ©2011 – Martin Brossman
  • Your customers are having conversations online. Are you part of the conversation? ™
    • Create your own information feed.
    • This is YOUR job: keeping your business of value to your customers so you stay in their information feed.
    • About 90% of those on-line don’t engage in conversation…but they spend money!
    ©2010 – Martin Brossman
  • Can you afford NOT TO…
    • stay connected to quality people , even if they change positions?
    • have content on the web that lets people know about your good work?
    • keep up with current conversations on relevant topics?
    • stay connected with close friends and loved ones with tools that save time ?
  • ©2010 Martin Brossman and Associates You can increase the trust of a referral
    • By having content on-line beyond your website
    • By making it easy to “pre-screen” you
    • By have conversations for them to see you engaging with others
    • By having on-line endorsements that are genuine
  • ©2010 Martin Brossman – ProNetworkingOnLine.com Start with clarity of who you are and where you are going Enhancing Your On-line Reputation In-Person Networking One-on-ones & Events Press Releases On-line recognition Blogs Videologs Podcasts & interaction Posting Comments & Endorsements Interviews & Articles Social Networking On-line Business Networking On-line
  • Enhancing & Managing your reputation on-line
    • Listening: Paying attention to the flow of conversation online
    • Engaging: Reaching out and building new relationships
    • Responding: Interacting with your existing network
    • Creating: Content of value for your network
    • Measuring: Who keeps their word and is helping you
  • What are the Free Social Media Tools for enhancing your Web presence? Tools ©2010 Martin Brossman – ProNetworkingOnLine.com Your Website Facebook Twitter YouTube Linkedin Blogging Local sites Directories Article
  • Facebook
    • Staying connected at a personal level to people important to you
    • Who you relate to is seen on your “Wall”
      • Example: you can watch your teenager but you may not want to interact with them
    • Watch out for fun applications or becoming addicted to games
  • LinkedIn
    • Your profile is a positive reflection of you
    • Fill out profile with content and photo
    • Engage with the Answers area
    • Give quality recommendations
    • Update and relate with the status update
    • Participate in useful groups
    • Use free until you need the content of paid
  • Twitter
    • Look for people and businesses you want to keep up with
      • Find them with Search.Twitter.com
      • Search keywords in your field
    • Followers and Following
      • You can block or report followers who spam
    • Mentions, Direct messages
    • List : Public and Private
  • YouTube
  • Inside919.com
  • The Generosity of Transparency
    • Enough content so trust can be built
    • Transparency is not 100% self-disclosure
    • It is authentically presenting yourself
    • Enough interaction so there is a history of how you relate
    • Use good judgment and take care of yourself
    • The content you are afraid is out there is already there
  • Etiquette for Reputation Management
    • Respond with a compassionate voice
    • Avoid emotionally charged discussions on-line
    • If you would not say it in front of your best customer watching , don’t type it on-line
  • Google.com/alerts
    • Your free reputation manager
    • Also see SocialMention.com
    • Then paid versions: Trackur.com
  • I wrote a blog on the problem of posting all Twitter to LinkedIn…
  • A story of over 1000 hits on my blog in a few hours…
  • My blog he was referencing…
  • Manage it all on HootSuite.com
  • How you relate to others on-line shows a lot about you
    • Two key ways to acknowledge:
    • Mention
    • Recommendation
    • Still takes 7 to 11 impressions to make a real impression
  • Where can you mention?
    • Facebook business Wall
    • inSide919 wall
    • LinkedIn Status
    • Blogs
    • Video
    • Mention on Twitter
    Just had a powerful one-on-one with John Smith and learned how he puts more layers of paint on a house with his process.
  • Where can you endorse?
    • Facebook business Wall
    • inSide919 Wall
    • LinkedIn Recommendation
    • Google Places
    • Blogs
    • Video
    • On Twitter
  • Google Places
    • Claim your listing!
    • Now open to businesses without a brick and mortar location
    • Enhance your listing with photos, video
    • Has its own analytics
  • Increasing the Impact of Pictures and Video
    • Add keywords to video
    • Use Alternate Text in pictures
  • ProfessionaNetworkingontheWeb.com
  • Thank You and look forward to seeing you on the Web Martin Brossman ProNetworkingOnLine.com