1SXSW 2013 themes:Culture, code and data@martinbailie
2The answer’s Culture, Code and Data.Now what’s the question?4 big innovation themes:1. Think big but start small2. Mainta...
1. Think big, but start small3Science = Skepticism + CuriosityExperimentation: For all disciplines, progress is achieved t...
2. Maintain a start-up culture4Intuit: A company of entrepreneurs making new things through constant iterationIntuit’s mis...
2. Maintain a start-up culture5Product auditWinning products had:-Attacked a big and unsolved customer problem-They didnt ...
63. Rapid customer experimentsa) Leaders set the challenge & experimentation cultureb) Vision and ideas setc) Leap of fait...
One that worked72. Maintain a start-up culture
8The term ‘Viral’ is lazy (sharing is not alwayspassive).Central to success is the role the audience plays:we need mutual ...
9The New SerendipityColin Raney (Ideo), John Perry Barlow (EFF),Joichi Ito (MIT), Kevin Rose (google/digg)4. Create serend...
10Go forth and iterate.@martinbailie
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Sxsw 2013 themes: Start-up culture, code and data

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Here's a short speech I delivered to the IPA 44 Club's SXSWi debate at Google HQ London last week. I talked about the themes I found prevalent at SXSWi this year: namely the importance of a start-up culture and obsession with scientific discovery for successful innovation in businesses of all sizes.

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Sxsw 2013 themes: Start-up culture, code and data

  1. 1. 1SXSW 2013 themes:Culture, code and data@martinbailie
  2. 2. 2The answer’s Culture, Code and Data.Now what’s the question?4 big innovation themes:1. Think big but start small2. Maintain a start-up culture3. Find patterns in data4. Create serendipity through culture
  3. 3. 1. Think big, but start small3Science = Skepticism + CuriosityExperimentation: For all disciplines, progress is achieved through experiments.Engineering: Ask more questions than anyone else.Stephen WolframElon Musk Al GorePeter Thiel
  4. 4. 2. Maintain a start-up culture4Intuit: A company of entrepreneurs making new things through constant iterationIntuit’s mission:‘Change peoples lives so profoundly they cant imagine going back to the old ways’30 yr old startupScott Cook
  5. 5. 2. Maintain a start-up culture5Product auditWinning products had:-Attacked a big and unsolved customer problem-They didnt always solve that problem-They had durable competitive advantageBudgetingIntuit success to date14 business experiments so far:10 fail2 success1 pivot1 too soon to tellBudget split Life stage Objective KPIs Team70%Core/oldestproductsSmall growth Maintain profit ‘Rowing team’20% Young/midIncrease share andprofitProfitablegrowth‘White waterrafters’10% New Prove leap of faithSolving userproblems‘Diving forsunkentreasure’
  6. 6. 63. Rapid customer experimentsa) Leaders set the challenge & experimentation cultureb) Vision and ideas setc) Leap of faith assumptions collectedd) Experimentse) Learn and pivot2. Maintain a start-up culture1. Deep customer empathyThe journey of discovery starts not with newvistas but new eyes Proust2. Go broad to go narrowGo broad then uncomfortably narrow(problem) then broad (multiple solutions)then narrow (merge to one solution).
  7. 7. One that worked72. Maintain a start-up culture
  8. 8. 8The term ‘Viral’ is lazy (sharing is not alwayspassive).Central to success is the role the audience plays:we need mutual trust so plan within theculture, not at an audience.Differentiate Hearing vs Listening.Monitoring vs observing context.Audience segments are not reality, they areshortcuts to seeing groups. Keep testing them.‘Influencer’ thinking is a broadcast shortcut.Influence many groups, not just a few.3. Find patterns in dataConvergent CultureHenry Jenkins, Joshua Green, Sam FordConvergentculture.org / MIT
  9. 9. 9The New SerendipityColin Raney (Ideo), John Perry Barlow (EFF),Joichi Ito (MIT), Kevin Rose (google/digg)4. Create serendipity through culture1. Invest your life in what you love2. Embrace enthusiasm3. Dont complain. Make it better.4. Youve gut to trust and empower5. Experiences > money6. Surround yourself with like mindedpeople7. Step away from ego andcollaborate whenever you can1. Thinking of money constrains thinking.2. You need the execution gene combinedwith the dreaming gene to make thingshappen.3. Selfishness kills serendipity.4. You create more luck throughgenerosity.Tina Roth Eisenberg@swissmiss, Creative mornings,Tattly, TeuxDeux app
  10. 10. 10Go forth and iterate.@martinbailie
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