Case study Game<br />„Dr. Kawashima Body and Brain Exercises“ forKinect™<br />NAMCO BANDAI GAMES <br />
„Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Release 14.02.2011<br />Development of a pan-...
„Dr. Kawashima Body and Brain Exercises" forKinect™ NAMCO BANDAI GAMES<br />Goal<br />Development of an internationally im...
„Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Implementation<br />Online Campaign Toolkit<b...
„Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Results:<br />The territories Italy, France a...
„Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Facebook Application <br />„Dr Kawashima‘s Bo...
Contact<br />Copyright <br />The contents of this document are protected by copyright.  <br />Unauthorized duplication and...
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Casestudy dr kawashimas körperund gehirnübungenengl

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Casestudy dr kawashimas körperund gehirnübungenengl

  1. 1. Case study Game<br />„Dr. Kawashima Body and Brain Exercises“ forKinect™<br />NAMCO BANDAI GAMES <br />
  2. 2. „Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Release 14.02.2011<br />Development of a pan-European Social Media Marketing campaign adaptable and customizable by all territories.<br />2<br />
  3. 3. „Dr. Kawashima Body and Brain Exercises" forKinect™ NAMCO BANDAI GAMES<br />Goal<br />Development of an internationally implementable communication strategy.<br />Targeted engagement campaigns to build an emotional bond between customer and product.<br />Challenge<br />Creation of an internationally consistent online-campaign considering the cultural and market-specific conditions and needs of each country.<br />Actions<br />Development of a detailed communication-strategy including recommendations for a cross-linked online-campaign encompassing social media-, pr- and marketing activities.<br />Development and creation of an Online Toolkit featuringdetailed campaign plans, text and graphic templates, as well as guidelines and step-by-step “how-tos”.<br />Creation of a „Body and Brain Exercises“ Facebookapplication adapting several exercises from the original game.<br />Development of an engagement campaign for the target audience „Families“ focusing on an online casting of „The almost perfect family“ in each territory.<br />3<br />
  4. 4. „Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Implementation<br />Online Campaign Toolkit<br />Central element of the Toolkit was an extensive manual. Each part of the campaign was described in detail giving all necessary steps to ensure its success. Campaign plans, timings and a user feedback policy complete the manual.<br />4<br />
  5. 5. „Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Results:<br />The territories Italy, France and Germany adapted the toolkit developed by INPROMO and customized it to their own needs. They generated 4 digit fan counts within a few weeks.<br />While each country implements the social media campaign designed by INPROMO using the included pre-produced texts, graphics and viral teaser videos more engagement activities will follow . <br />5<br />
  6. 6. „Dr. Kawashima Body and Brain Exercises" for Kinect™ NAMCO BANDAI GAMES<br />Facebook Application <br />„Dr Kawashima‘s Body- and Brain Exercises“ <br />Engagement Campaign „Almost perfect family“<br />Italian Facebook Page „Dr. Kawashima: Esercizi per la Mente e il Corpo “ <br />6<br />
  7. 7. Contact<br />Copyright <br />The contents of this document are protected by copyright. <br />Unauthorized duplication and/or redistribution of this document, in whole or in part, is prohibited.<br /> <br />INPROMO GmbH <br />Gasstr. 6a <br />D - 22761 Hamburg<br />Tel : +49 (0)40 238817-71 <br />Fax: +49 (0)40 238817-78<br />info@inpromo.de <br />www.inpromo.de<br />www.facebook.com/inpromo<br />7<br />

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