seo and ppc plan - Integrated Digital Marketing

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Pay Per Click (meaning Google Adwords, Facebook ads, and Yahoo/Bing/Adcenter PPC ads) can get your website new leads and sales in less then 2 weeks. PPC ads can get your website tons of relevant …

Pay Per Click (meaning Google Adwords, Facebook ads, and Yahoo/Bing/Adcenter PPC ads) can get your website new leads and sales in less then 2 weeks. PPC ads can get your website tons of relevant traffic, very fast. Considering traffic generation, Pay Per Click mostly is seen as a temporary solution to get your website out there, in the top in the search engines, until after a few months the SEO (Search Engine Optimization) work done will rank your website in the top.

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  • 1. Increase your Website Sales in 2 weeks, by using PPCPay per Click (meaning Google Adwords, Facebook ads, and Yahoo/Bing/Ad center PPC ads)can get your website new leads and sales in less than 2 weeks. These PPC advertising platformsare made especially for new websites, as new websites usually take 4-6 months (or more) torank, and thus get very little traffic in their first year.PPC ads can get your website tons of relevant traffic, very fast. Considering traffic generation,Pay per Click mostly is seen as a temporary solution to get your website out there, in the top inthe search engines, until after a few months the SEO (Search Engine Optimization) work donewill rank your website in the top. Then PPC can be phased out.
  • 2. Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?  Speed: organic ranking can take up to 12 months; sponsored ranking only takes 24 hours;  Range: organic ranking is only possible for 10-15 keywords; sponsored ranking is possible for thousands of keywords;  Stability: organic rankings can drop overnight with search algorithm changes; sponsored rankings are much more stable;  Cost: organic rankings are free; sponsored rankings are paid per click, and can suffer from click fraud;  Targeting: sponsored rankings can be shown per time of day or per geographic region; organic rankings cannot  Media: sponsored ads can show rich media like banners and video ads, organic rankings basically only show text (though this is changing with google universal).  Audience: organic rankings are shown to all people, sponsored ads can be targeted per website (adsense style) and audience demographics (gender, age, income group).PPC PlansOur PPC Plans include:  Website landing page (quality score) optimization o Competitor research o SWOT (strength/weakness/opportunity/threat) research o Keyword and google trends research o SERP (search engine result page) research o Landing page SEO settings optimization o Landing page sales pitch optimization o Click flow and menu optimization o Google Pagerank Optimization o Google Analytics and Google Sitemap install (when needed) o Google Analytics Goal synchronization with Adwords o Advice on Social Media Optimization(Twitter/Facebook/Linkedin/YouTube/Google Wave/Press Releases)  PPC campaign optimization o Campaign structure optimization o Campaign settings optimization o Adgroup structure optimization o Ad text, ad title, and display URL optimization
  • 3. o Ad position optimization o CTR maximization o CPC minimization o Conversion maximization o Cost/conversion minimization o Split (A/B) testing of ads o Keyword Quality Score optimization o PPC Conversion script install (when needed)  An extensive (30 page) PPC analysis report, with all details and planned optimization steps explainedOn top of that there are 5 targets which come with our PPC Plans:  Targets: o Ad position top5 o View to click conversion (CTR) >1% o Cost per click (CPC) below 50% of industry average for the market segment involved o Click to Lead conversion >10% o Click to Sale conversion >2%!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Rank your Website in the Top in 3 months, by using SEOSEO, organic Search Engine Optimization, is as old as the search engines; as are the storiesabout it.In a nutshell, there is "white hat SEO" and "black hat SEO". We only apply "white hat"techniques, as black hat techniques can (and will) plummet your website rankings and blacklistyour entire site, for years.Then there is "onsite SEO" and "offsite SEO", where onsite work relates to optimization done onthe code and content of the website itself. and offsite work relates to optimization done on thewebsites and directories referring to and linking to your site.SEO for a new website can take over 1 year to have effect, while SEO for established websitescan generate faster ranking results, within 3-4 months. If you have a new website, we wouldadvise to start with Pay Per Click (PPC, see menu) to generate traffic.
  • 4. Factors determining an organic website ranking, also called SERP (Search Engine ResultPage) include:  Source-code settings like website title, meta-tag description, meta-tag keywords, and picture ALT-tags;  Content settings like header(=h1,h2)-tags, content-text, and correct internal link anchor- texts;  Keyword settings like correct position in the website title, correct keyword-density, and correct use of the S/C (#search/#competitor) ratio of keywords.  Link settings like the number and pagerank of inbound (=back)links, correct inbound link anchor-texts, and correct Google Sitemap;  Domain settings like a correct DMOZ listing and the presence of correct keywords in the domainname and/or website pagenames, where applicable;  Age settings: the website age is a factor in the ranking; websites younger than 6 months spend a long time in search-engine "sand-boxes"; being evaluated.  Penalty factors like hidden text, homepage re-directs, content-duplication and doorway pages should be avoided.Organic Ranking (SEO) vs. Sponsored ads (PPC); How to choose?  Speed: organic ranking can take up to 12 months; sponsored ranking only takes 24 hours;  Range: organic ranking is only possible for 10-15 keywords; sponsored ranking is possible for thousands of keywords;  Stability: organic rankings can drop overnight with search algorithm changes; sponsored rankings are much more stable;  Cost: organic rankings are free; sponsored rankings are paid per click, and can suffer from click fraud;  Targeting: sponsored rankings can be shown per time of day or per geographic region; organic rankings cannot  Media: sponsored ads can show rich media like banners and video ads, organic rankings basically only show text (though this is changing with google universal).  Audience: organic rankings are shown to all people, sponsored ads can be targeted per website (adsense style) and audience demographics (gender, age, income group).SEO PlansOur SEO Plans include:  On-site SEO: o Competitor research o SWOT (strength/weakness/opportunity/threat) research
  • 5. o Keyword and google trends research o HTML code W3C markup validation o Metatag optimization o Picture tag optimization o Keyword density optimization o Content and context optimization o Sales pitch optimization o Click flow and menu optimization o Internal link-anchor text optimization  Off-site SEO: o Google Sitemap optimization o Robots.txt optimization o External link-anchor text optimization o Backlink choice (relevance) optimization o Google Pagerank optimization o SEO penalty correction where needed (on duplicate content, redirects, doorway pages) o Advice on Social Media Optimization(Twitter/Facebook/Linkedin/YouTube/Google Wave/Press Releases)  An extensive (25 page) SEO analysis report, with all details and planned optimization steps explainedThere are 3 conditions which come with a target top10 ranking for a page in our SEOPlans:  a keyphrase should consist of at least 2 keywords  a page should have at least a pagerank equal to the top-ranked 5 sites, for the market segment involved  a page should have a correct pagename, metatag title, page header and alt tags##: A Top10 SE (search engine) natural rank is only targeted if thekeyphrase consists of at least 3 keywords, if the page concerned has apagerank which equals a top5 value (for the market segment involved)and if the page seo paramaters (name, title, header, alt tags) arecorrect.