Data & Trust: The Two Currencies of Future Business with Brands
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Once upon a time, brands were friends. People consumed brands and everyone was happy. ...
Once upon a time, brands were friends. People consumed brands and everyone was happy.
Relationship of brands and consumers is like marriage of the 21st century. It has become one of the single most important relationships we have today. It is through brands that we mirror our personality and let the world know who we are, or rather who we’d like to become through perception of others.
Moments of adoration and mutual satisfaction alter with spending sprees and general unfaithfulness. But why are we rather unfaithful to brands even if we’re generally comfortable with them and how to make consumers loyal again? What will marketing look like in the future? And what will it look like by 2020?
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