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A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.

by Brand Curator on Nov 28, 2013

  • 5,374 views

Understanding semiotics has never been easier! ...

Understanding semiotics has never been easier!

This presentation aims to give you basic overview of what semiotics is, what the difference is in between academic & commercial semiotics, and demonstrate use of semiotics on some practical examples to show you that semiotics is a powerful instrument for marketing research & brand planning.

Semiotics just keeps on running where traditional research gets short of breath. Market research doesn't have an access to the broader context of a brand universe because it is too busy asking consumers what they think. Semiotics, on the other hand, goes right to the source: the culture. It screens its codes, from which it extrapolates meanings that can be fueled back to the brand and ensure its cultural relevance with the local market, as well its consistent & sustainable management in the future.

Thanks to detecting these cultural codes semioticians are able to see the brand consciously the same way that consumers see it unconsciously. This is the very reason that semioticians can have more answers than consumers could ever give you, especially to the why questions that consumers cannot have answers to because they are the products of their culture & environment.

I have detected that semiotics has 3 main levels, on which it can be used in marketing. These levels are Validating, Inspirational & Strategic directly answering to the most important questions of any text: WHAT, HOW & WHY. These three levels of semiotics usage serve as a basis for learning more about how we can use semiotics to unlock the hidden potential of your brands.

Feel free to contact me with further questions regarding this presentation or with semiotic consultancy requests:

PhDr. Martina Olbertova
info@martinaolbertova.com
00420 724 890 798
www.martinaolbertova.com
http://dotsconnector.org

#LOVESEMIOTICS

Thank you!

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  • martinaolbertova Martina Olbertova, Brand Curator Hello Dr. Venkatesh, thanks for your comment, I am glad you enjoyed the presentation. Feel free to share it with your colleagues and academic circles. Merry Christmas to you too! Martina 3 months ago
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  • venkateshramaswami1 alliance university, bangalore, india at alliance university, bangalore, india Hi martina, merry christmas. I am doing some work in semiotics too. will u allow me to share this power point. Regards. Dr. R.Venkatesh, Professor, alliance school of business, alliance university, bangalore , India. venkatesh.r@alliance.edu.in 3 months ago
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  • martinaolbertova Martina Olbertova, Brand Curator Thanks, Semiotico, glad you find it inspiring! 4 months ago
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  • Semiotico Semiotico Nice one. Some really good material in here. Thanks Martina. 4 months ago
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  • martinaolbertova Martina Olbertova, Brand Curator Thank you, Binu! Much appreciated! 4 months ago
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  • binutz Binu Zachariah, Consultant at Rightrack Excellent compilation.!
    Thanks for sharing.
    4 months ago
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A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand. A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand. Presentation Transcript