WHITE P APER
Content Distribution for the Enterprise: Ignite Powers the
Sponsored by: Ignite Technologies
INTRODUCTION: CONTENT DISTRIBUTION
CHALLENGES IN THE ENTERPRISE
If your organization is forward-thinking, you already recognize the strategic
importance of effective communication to internal, as well as external, constituencies.
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Informing, alerting, messaging, and training are all critical to building a skilled, ready,
and competitive organization that's prepared to proactively pursue new opportunities
and react quickly to changing business conditions.
You've already invested in creating and producing content to communicate with
these constituencies — including executive messaging to employees, sales collateral
in support of a new product launch, elearning programs to train customer
support personnel, compliance-mandated certification programs, and all kinds of
communications to customers, partners, suppliers, and investors. And you are
probably increasingly investing in video and other types of rich media to give your
communications more impact and make them more compelling to ensure that your
viewers absorb and retain the information.
IDC believes that the end-to-end process of corporate communications — from
content creation through delivery — is a key core competency for today's forward-
thinking organization. The content that you're investing in creating is an integral part
of the business process it supports — whether it's launching a new product, creating
a new service, ensuring compliance with industry- or government-mandated
regulations, or providing customer care. The targeted, secure, and reliable delivery of
that content is a critical part of the process.
And yet, if your company is like so many we've spoken with, content delivery is
probably a challenge for you. IDC research shows that most organizations are
struggling with content delivery for a variety of reasons that we examine in this paper.
We believe an enterprise content delivery platform can give organizations the solution
they need for scalable, reliable, and secure business communications.