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Cineposible Online -

Cineposible Online -






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    Cineposible Online - Cineposible Online - Presentation Transcript

    • Cineposible Online … for the very independent producers and creators
    • Digital convergence and online distribution is all about audience self-customization
    • The Any Era
      • ANYtime
      • ANYwhere
      • ANY device
      • Any buddy
    • Producers, distributors and media don’t control the content anymore The old rules about copyright and traditional sales policy of windows and territories are under siege
    • Democratization?
      • Good news:
        • Now you can produce for a fraction of the traditional costs
        • You are free to distribute your work through the Net
      • Bad News:
        • Financing is tougher than ever
        • Reaching audience is expensive
        • Competition for attention is even harder
    • Content Creation Packaging Distribution User Interface End User User Generated Content Hulu Netflix YouTube Apple Amazon MySpace Telcoms Internet PC Mobile Videogame consoles Majors Independents Networks Pay Tv Free to air Cable/SAT Theatrical TV Screen Passive Audience Rights Copyright Creative Commons Interactive Audience
      • Anyway, there is a promised new land full of opportunities:
      • Pioneers may die or not, but eventually somebody will find the new gold mines
      • Truth is there are no more gate keepers
    • What people are doing? (Or is anybody making money?)
    • Online agregators do have the chance of making money Long Tail Even though you aren’t making money, you need to be here
    • Majors and independents alike are founding agregators….
    • Crowdsourcing for creativity
    • Crowdsourcing for money
    • Branded entertainment (can it be branded social issues?)
    • Commisioning for the web
    • Upgrading technology to avoid piracy and keep traditional business up and running
    • Majors and independents alike are creating digital studios….
    • Reinventing live television
    • Reinventing storytelling (transmedia storytelling)
    • Blog: La Nueva Industria Audiovisual ( http://industriaaudiovisual.blogspot.com ) Twitter: Gonzalomartin Skype: Fuzzymanue E-mail: martinalcrudo@gmail.com