Stakeholder mapping A tool for analysing influence

Stakeholder mapping Practical and strategic tool Distinguishes between commonality of purpose and specific stakeholder interest/priorities/purpose Useful in building coalitions And neutralising blockages

Practical and strategic tool

Distinguishes between commonality of purpose and specific stakeholder interest/priorities/purpose

Useful in building coalitions

And neutralising blockages

Developing a stakeholder map step 1 What do I want to achieve? Who are the key stakeholders? Who is in my sphere of influence? What are the relationships?

What do I want to achieve?

Who are the key stakeholders?

Who is in my sphere of influence?

What are the relationships?

Stakeholder map Health drop-in Inc drugs school Hoy8 Hoy7 pupils parents Hermione Billy Jo smt me

Stakeholder map step 2 Who are the key individuals Whose cooperation will definitely be necessary at this stage? Whose may be necessary at this stage Who can block accomplishment of aim Who can support accomplishment of aim Who might block? Why? Who might support? Why?

Who are the key individuals

Whose cooperation will definitely be necessary at this stage?

Whose may be necessary at this stage

Who can block accomplishment of aim

Who can support accomplishment of aim

Who might block? Why?

Who might support? Why?

Stakeholder mapping step 3 +ve: supports the project - Green -ve: against the project – Red Neutral – not interested – Blue Don’t know yet - Orange

+ve: supports the project - Green

-ve: against the project – Red

Neutral – not interested – Blue

Don’t know yet - Orange

Stakeholder map consider for each stakeholder Stakeholder Power/authority/influence Whats at stake? Fears? Whats in it for them? What is blocking capacity How to neutralise How to engage Use direct/indirect approach Hot Buttons What are their relationships/allies

Stakeholder

Power/authority/influence

Whats at stake?

Fears?

Whats in it for them?

What is blocking capacity

How to neutralise

How to engage

Use direct/indirect approach

Hot Buttons

What are their relationships/allies

Stakeholder mapping Ask yourself: What am I missing? What am I assuming?

Ask yourself:

What am I missing?

What am I assuming?

Stakeholder mapping details Health drop in Hermione Supportive Committed Influence with SMT Portfolio of allied responsibilities friend Moll Risk averse Reputation to uphold Target driven Focused on pupils Billy Jo Committed Experienced in this sort of project Linked to HS status Supportive On her agenda

Stakeholder mapping Try one of your own based on project that has or might happen V simple 5 minutes – first 3 steps only

Try one of your own based on project that has or might happen

V simple

5 minutes – first 3 steps only