Stakeholder Mapping


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Stakeholder Mapping

  1. 1. Stakeholder mapping A tool for analysing influence
  2. 2. Stakeholder mapping <ul><li>Practical and strategic tool </li></ul><ul><li>Distinguishes between commonality of purpose and specific stakeholder interest/priorities/purpose </li></ul><ul><li>Useful in building coalitions </li></ul><ul><li>And neutralising blockages </li></ul>
  3. 3. Developing a stakeholder map step 1 <ul><li>What do I want to achieve? </li></ul><ul><li>Who are the key stakeholders? </li></ul><ul><li>Who is in my sphere of influence? </li></ul><ul><li>What are the relationships? </li></ul>
  4. 4. Stakeholder map Health drop-in Inc drugs school Hoy8 Hoy7 pupils parents Hermione Billy Jo smt me
  5. 5. Stakeholder map step 2 <ul><li>Who are the key individuals </li></ul><ul><li>Whose cooperation will definitely be necessary at this stage? </li></ul><ul><li>Whose may be necessary at this stage </li></ul><ul><li>Who can block accomplishment of aim </li></ul><ul><li>Who can support accomplishment of aim </li></ul><ul><li>Who might block? Why? </li></ul><ul><li>Who might support? Why? </li></ul>
  6. 6. Stakeholder mapping step 3 <ul><li>+ve: supports the project - Green </li></ul><ul><li>-ve: against the project – Red </li></ul><ul><li>Neutral – not interested – Blue </li></ul><ul><li>Don’t know yet - Orange </li></ul>
  7. 7. Stakeholder map consider for each stakeholder <ul><li>Stakeholder </li></ul><ul><li>Power/authority/influence </li></ul><ul><li>Whats at stake? </li></ul><ul><li>Fears? </li></ul><ul><li>Whats in it for them? </li></ul><ul><li>What is blocking capacity </li></ul><ul><li>How to neutralise </li></ul><ul><li>How to engage </li></ul><ul><li>Use direct/indirect approach </li></ul><ul><li>Hot Buttons </li></ul><ul><li>What are their relationships/allies </li></ul>
  8. 8. Stakeholder mapping <ul><li>Ask yourself: </li></ul><ul><li>What am I missing? </li></ul><ul><li>What am I assuming? </li></ul>
  9. 9. Stakeholder mapping details Health drop in Hermione Supportive Committed Influence with SMT Portfolio of allied responsibilities friend Moll Risk averse Reputation to uphold Target driven Focused on pupils Billy Jo Committed Experienced in this sort of project Linked to HS status Supportive On her agenda
  10. 10. Stakeholder mapping <ul><li>Try one of your own based on project that has or might happen </li></ul><ul><li>V simple </li></ul><ul><li>5 minutes – first 3 steps only </li></ul>