Groupon Case History Final

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A case history from a Groupon customer in Bath

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Groupon Case History Final

  1. 1. Groupon Case Story Skirmish Warminster
  2. 2. <ul><li>Why we looked at Groupon </li></ul><ul><li>Building the offer </li></ul><ul><li>How the Offer Ran </li></ul><ul><li>After the Offer </li></ul><ul><li>Measuring the success </li></ul>Content
  3. 3. <ul><li>Build our regional presence </li></ul><ul><li>Differentiate from our Skirmish Group </li></ul><ul><li>Skirmish has many web sites </li></ul><ul><ul><li>We contribute to 9 separate sites </li></ul></ul><ul><ul><li>Used Google Adwords and Organic listing </li></ul></ul><ul><ul><li>We have had many national marketing deals </li></ul></ul><ul><li>We have purchased from Groupon and liked the experience </li></ul>Why we looked at Groupon
  4. 4. <ul><li>Groupon Pricing Model (VAT) </li></ul><ul><li>Fantastic Deal or Cheap Deal </li></ul><ul><li>What is your cost of sale? </li></ul><ul><li>Add value to rebuild the margin </li></ul><ul><li>Creating the rules of the offer </li></ul><ul><li>Groupon creates much of the copy </li></ul><ul><li>Create the supporting web site pages </li></ul>Building the offer
  5. 5. <ul><li>Groupon can break web sites </li></ul><ul><li>Groupon Database at offer 35k (50K now) </li></ul><ul><ul><li>Estimated 730 deals sold over 2 days </li></ul></ul><ul><ul><li>Separate 150 deals for mini-quads </li></ul></ul><ul><ul><li>Around 3 web visitors per each deal </li></ul></ul><ul><li>Numerous phone calls and drop-ins </li></ul><ul><li>Added Groupon voucher to our booking system. </li></ul>How the Offer Ran
  6. 6. Offer Layout <ul><li>Heading </li></ul><ul><li>Highlights </li></ul><ul><li>Fine Print </li></ul><ul><li>Editorial </li></ul>
  7. 10. <ul><li>Initial surge in bookings </li></ul><ul><li>Great success in upgrading visitors </li></ul><ul><li>Large database (900 new customers) </li></ul><ul><li>Facebook promotion </li></ul><ul><li>Email newsletters </li></ul><ul><li>Further Groupon Deals </li></ul><ul><li>Our own deals direct. </li></ul>After the Offer
  8. 11. <ul><li>Expect 99% take-up </li></ul><ul><li>Many taking a £20 upgrade </li></ul><ul><li>Many enquire about other activities and already rebooking </li></ul><ul><li>750 paid 750 x £3.50 -> £2,625 Our revenue £750 We expect £10,000+ of revenue from upgrades </li></ul><ul><li>Greatly expanded database. </li></ul>Measuring the success
  9. 12. For further information <ul><li>John Drinkwater </li></ul><ul><li>JD Projects </li></ul><ul><li>Website: Jdprojects.co.uk </li></ul><ul><li>Email: john@jdprojects.co.uk </li></ul><ul><li>01225 808350 </li></ul>

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