Language is Element of Success
TripAdvisor-Forum on austria.info
The Austrian NTO on Facebook <ul><li>Steps of Engagement </li></ul>Share Button User  Account Ads Pages & Groups Face-book...
Facebook „Newsletter“
Insights on Fan Pages
Who is using Social Media? <ul><ul><li>Creators </li></ul></ul><ul><ul><li>Critics </li></ul></ul><ul><ul><li>Collectors <...
Listen – but regional
Talk – in customer‘s language
Support potential Guests
connect with  [email_address]  on XING, LinkedIn, Facebook, Twitter.com/Joebertl
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Regional Differences in Online Tourism Marketing

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At the International Tourism Symposium at Chamonix there are some presentations and panels under the topic EFFECTIVE TOURISM MARKETING IN TODAY’S DIGITAL WORLD. As it is seen as “a revolution for the Mountain Tourism Industry” there is a panel concerning the topic "Regional differences that impact the mountain travel industry". In my presentation during this panel-discussion I focus on two main messages:
1. Language is the natural border and barrier.
2. All social media is local or regional.

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  • Regional Differences in Online Tourism Marketing

    1. 2. Language is Element of Success
    2. 3. TripAdvisor-Forum on austria.info
    3. 4. The Austrian NTO on Facebook <ul><li>Steps of Engagement </li></ul>Share Button User Account Ads Pages & Groups Face-book Con-nect Appli-cations Source / in cooperation with: www.olafnitz.net
    4. 5. Facebook „Newsletter“
    5. 6. Insights on Fan Pages
    6. 7. Who is using Social Media? <ul><ul><li>Creators </li></ul></ul><ul><ul><li>Critics </li></ul></ul><ul><ul><li>Collectors </li></ul></ul><ul><ul><li>Joiner </li></ul></ul><ul><ul><li>Spectators </li></ul></ul><ul><li> The percentage differs in every country! </li></ul>24% 37% 21% 51% 73% 14% 19% 6% 29% 49% 9% 12% 4% 21% 38% USA EU De Jap Percentage adults 18+, multi-answers possible source: Forrester Research 2009, http://www.forrester.com/Groundswell/profile_tool.html 34% 30% 11% 26% 69%
    7. 8. Listen – but regional
    8. 9. Talk – in customer‘s language
    9. 10. Support potential Guests
    10. 11. connect with [email_address] on XING, LinkedIn, Facebook, Twitter.com/Joebertl

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