DMO Strategy &Tactics „2.0“<br />Martin Schobert @ TravelCom Expo Dallas<br />Experiences from Austria<br />schobert@touri...
Peoples Stream of Information<br />Source: http://www.baekdal.com/articles/Management/market-of-information/<br />
„Universal Search“ – LISTEN<br />Weblogs<br />News<br />Pictures<br />Videos<br />User Content<br />Destination<br />Adwor...
„Context is King“ – Support<br />Language<br />Syndication<br />Aggregation<br />Context is King<br />Communities<br />
„DMO-2.0-Aera“ – TALK<br />Language<br />Syndication<br />Context is King<br />
Conclusion<br />Focus on people <br />– not tools!<br />
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Destination Management Strategy & Tactics "2.0"

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Martin Schobert's Experiences to effective strategies and tactics for Destination Management Organisations in the aera of Social Media shared as input of a panel discussion at #travelcom - Expo 2010 in Dallas, USA.

Published in: Travel, Business, Technology
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Destination Management Strategy & Tactics "2.0"

  1. 1. DMO Strategy &Tactics „2.0“<br />Martin Schobert @ TravelCom Expo Dallas<br />Experiences from Austria<br />schobert@tourismusdesign.com<br />
  2. 2. Peoples Stream of Information<br />Source: http://www.baekdal.com/articles/Management/market-of-information/<br />
  3. 3. „Universal Search“ – LISTEN<br />Weblogs<br />News<br />Pictures<br />Videos<br />User Content<br />Destination<br />Adwords<br />Maps<br />Communities<br />
  4. 4. „Context is King“ – Support<br />Language<br />Syndication<br />Aggregation<br />Context is King<br />Communities<br />
  5. 5. „DMO-2.0-Aera“ – TALK<br />Language<br />Syndication<br />Context is King<br />
  6. 6. Conclusion<br />Focus on people <br />– not tools!<br />

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