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A guest lecture about advergaming

A guest lecture about advergaming

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    Advergaming Advergaming Presentation Transcript

    • Advergaming Martijn Reintjes for InHolland Hogeschool Guest Lecture 2008 http://www.flickr.com/photos/cybjorg/2599444004/
    • Martijn Reintjes Game Designer, Entrepreneur
    • Branded Games Studio
    • Who plays Games? http://www.flickr.com/photos/redux/2322113342/
    • Games aren’t Shooters http://www.flickr.com/photos/whatmeworry/48932625/
    • Games are a Medium http://www.flickr.com/photos/edna_million/173399942/
    • Serious Games http://www.flickr.com/photos/kubina/185188456/
    • Serious Games education persuasion advertising http://www.flickr.com/photos/kubina/185188456/
    • Educational Games
    • EDUCATIONAL GAMES Educational Games maar ook om complexe processen op de werkvloer te trainen in simulaties
    • Persuasive Games
    • Persuasive Games bepaalde inzichten sociale onder werpen zoals oorlog en het milieu
    • Advergames
    • Advergames positive brand 1. experience
    • Advergames extensive 2. brand exposure
    • Advergames 3. direct contact
    • Advergames 4. viral effects
    • Advergame Strategy http://www.flickr.com/photos/kubina/185188456/
    • Advergame Strategy • in-game • branding • brand infusion http://www.flickr.com/photos/kubina/185188456/
    • Great Advergames have:
    • Great Advergames have: fitting 1. brand infusion
    • Great Advergames have: 2. Player Friendliness
    • Great Advergames have: 3. Great Gameplay
    • Advergame’s Paradox http://www.flickr.com/photos/angelsgate/549231482
    • http://www.flickr.com/photos/will-lion/2671078092
    • Martijn Reintjes martijn@pepergroen.nl www.pepergroen.nl linkedin.com/in/martijnreintjes www.advergameblog.nl twitter.com/martijnreintjes www.martijnreintjes.com