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Advergaming

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A guest lecture about advergaming

A guest lecture about advergaming

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  • 1. Advergaming Martijn Reintjes for InHolland Hogeschool Guest Lecture 2008 http://www.flickr.com/photos/cybjorg/2599444004/
  • 2. Martijn Reintjes Game Designer, Entrepreneur
  • 3. Branded Games Studio
  • 4. Who plays Games? http://www.flickr.com/photos/redux/2322113342/
  • 5. Games aren’t Shooters http://www.flickr.com/photos/whatmeworry/48932625/
  • 6. Games are a Medium http://www.flickr.com/photos/edna_million/173399942/
  • 7. Serious Games http://www.flickr.com/photos/kubina/185188456/
  • 8. Serious Games education persuasion advertising http://www.flickr.com/photos/kubina/185188456/
  • 9. Educational Games
  • 10. EDUCATIONAL GAMES Educational Games maar ook om complexe processen op de werkvloer te trainen in simulaties
  • 11. Persuasive Games
  • 12. Persuasive Games bepaalde inzichten sociale onder werpen zoals oorlog en het milieu
  • 13. Advergames
  • 14. Advergames positive brand 1. experience
  • 15. Advergames extensive 2. brand exposure
  • 16. Advergames 3. direct contact
  • 17. Advergames 4. viral effects
  • 18. Advergame Strategy http://www.flickr.com/photos/kubina/185188456/
  • 19. Advergame Strategy • in-game • branding • brand infusion http://www.flickr.com/photos/kubina/185188456/
  • 20. Great Advergames have:
  • 21. Great Advergames have: fitting 1. brand infusion
  • 22. Great Advergames have: 2. Player Friendliness
  • 23. Great Advergames have: 3. Great Gameplay
  • 24. Advergame’s Paradox http://www.flickr.com/photos/angelsgate/549231482
  • 25. http://www.flickr.com/photos/will-lion/2671078092
  • 26. Martijn Reintjes martijn@pepergroen.nl www.pepergroen.nl linkedin.com/in/martijnreintjes www.advergameblog.nl twitter.com/martijnreintjes www.martijnreintjes.com