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Advergaming
Martijn Reintjes for InHolland Hogeschool
Guest Lecture 2008



http://www.flickr.com/photos/cybjorg/2599444004/
Martijn Reintjes
Game Designer, Entrepreneur
Branded Games Studio
Who plays Games?




http://www.flickr.com/photos/redux/2322113342/
Games aren’t Shooters
http://www.flickr.com/photos/whatmeworry/48932625/
Games are a Medium
http://www.flickr.com/photos/edna_million/173399942/
Serious Games




http://www.flickr.com/photos/kubina/185188456/
Serious Games

   education                      persuasion    advertising




http://www.flickr.com/photos/kubina/18518845...
Educational Games
EDUCATIONAL GAMES

   Educational Games
          maar ook om complexe processen
          op de werkvloer te trainen in
 ...
Persuasive Games
Persuasive Games
          bepaalde inzichten


          sociale onder werpen zoals
          oorlog en het milieu
Advergames
Advergames


       positive brand
1.        experience
Advergames


           extensive
2.    brand exposure
Advergames



3.      direct contact
Advergames



4.        viral effects
Advergame Strategy




http://www.flickr.com/photos/kubina/185188456/
Advergame Strategy

                                                • in-game
                                            ...
Great Advergames have:
Great Advergames have:


               fitting
1.     brand infusion
Great Advergames have:



2.   Player Friendliness
Great Advergames have:



3.    Great Gameplay
Advergame’s Paradox



http://www.flickr.com/photos/angelsgate/549231482
http://www.flickr.com/photos/will-lion/2671078092
Martijn Reintjes
martijn@pepergroen.nl             www.pepergroen.nl
linkedin.com/in/martijnreintjes   www.advergameblog.n...
Advergaming
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A guest lecture about advergaming

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Transcript of "Advergaming"

  1. 1. Advergaming Martijn Reintjes for InHolland Hogeschool Guest Lecture 2008 http://www.flickr.com/photos/cybjorg/2599444004/
  2. 2. Martijn Reintjes Game Designer, Entrepreneur
  3. 3. Branded Games Studio
  4. 4. Who plays Games? http://www.flickr.com/photos/redux/2322113342/
  5. 5. Games aren’t Shooters http://www.flickr.com/photos/whatmeworry/48932625/
  6. 6. Games are a Medium http://www.flickr.com/photos/edna_million/173399942/
  7. 7. Serious Games http://www.flickr.com/photos/kubina/185188456/
  8. 8. Serious Games education persuasion advertising http://www.flickr.com/photos/kubina/185188456/
  9. 9. Educational Games
  10. 10. EDUCATIONAL GAMES Educational Games maar ook om complexe processen op de werkvloer te trainen in simulaties
  11. 11. Persuasive Games
  12. 12. Persuasive Games bepaalde inzichten sociale onder werpen zoals oorlog en het milieu
  13. 13. Advergames
  14. 14. Advergames positive brand 1. experience
  15. 15. Advergames extensive 2. brand exposure
  16. 16. Advergames 3. direct contact
  17. 17. Advergames 4. viral effects
  18. 18. Advergame Strategy http://www.flickr.com/photos/kubina/185188456/
  19. 19. Advergame Strategy • in-game • branding • brand infusion http://www.flickr.com/photos/kubina/185188456/
  20. 20. Great Advergames have:
  21. 21. Great Advergames have: fitting 1. brand infusion
  22. 22. Great Advergames have: 2. Player Friendliness
  23. 23. Great Advergames have: 3. Great Gameplay
  24. 24. Advergame’s Paradox http://www.flickr.com/photos/angelsgate/549231482
  25. 25. http://www.flickr.com/photos/will-lion/2671078092
  26. 26. Martijn Reintjes martijn@pepergroen.nl www.pepergroen.nl linkedin.com/in/martijnreintjes www.advergameblog.nl twitter.com/martijnreintjes www.martijnreintjes.com
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