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Revision3 presentation

  1. 1. PRESENTATION FOR:Future of Television Tour 2011<br />David Prager<br />March 09, 2011<br />
  2. 2. Market: Video Transitions Create Huge Value<br />Revision1: Constrained Distribution Broadcast Networks (1950 – 1980)<br />Revision2: Increased Supply, Finite Channel Space Cable Networks (1980 – 2005)<br />Revision3: Infinite Supply, Barriers Eliminated<br />Internet Networks<br />
  3. 3. About Revision3<br />Online television for the New Media consumer<br />Original HD Programming<br />Over 42 million monthly views<br />12.5 Million Unique Viewers<br />Anywhere, anytime, any device, any service<br />Unique Sponsorship Model = Social Influence Marketing <br />
  4. 4. New Media Consumer<br />New generation of consumers have abandoned traditional TV and media<br />Digital natives<br />Hyper-connected users<br />Mobile devices, PCs and gaming consoles<br />On demand lifestyle<br />Information, interaction & entertainment 24/7<br />Text based content<br />Video content<br />Communication<br />Social interaction<br /><ul><li>Influential Opinion Leaders
  5. 5. Actively choose content that fits their passions
  6. 6. Use technology to share information and opinions with their communities
  7. 7. Amplified spheres of influence -- Blogs, Social Networks, Chat, Forums, Twitter</li></li></ul><li>Product: Revision3 Core Programming<br />Authentic Content For Passionate Communities<br />Technology and Video Games<br />Entertainment: Movies, Music, Comics<br />Internet Culture & Comedy<br />How To/DIY: Film, Tech & Food<br />Personalities and Vlogs<br />Hosts come from these communities<br />Experts Not Actors<br />Credible<br />Highly Influential<br />Approachable<br />Strong Audience Connection<br />Unique mix of entertainment and information<br />1/3rd Produced In House, Balance From External Producers<br />
  8. 8. Reaching an Elusive Audience<br />95.9% - Male<br />48.8% - 12-24<br />72.3% - 18-34<br />78.1% - Have some college or higher education<br />81.4% - Spend more time with Internet/Digital content than TV content.<br />Sources: Revision3 Viewer Survey, Summer 2010<br />
  9. 9. Reaching Technology Enthusiasts<br />Have 3+ HH Computers<br />Are advanced computer users<br />Frequently give friends advice about what technology products to buy/try<br />81.5%90.3%80%<br />Sources: Revision3 Viewer Survey, Summer 2010<br />
  10. 10. Watching Video On The Best Screen Available<br />49.2%<br />65.6%<br />28.4%<br />40.4%<br />On a PC/Mac in a window<br />On a PC/Mac full screen<br />On a Mobile Device (Cell Phone, iPod, Zune, PSP, etc.)<br />On a TV or large display<br />Sources: Revision3 Viewer Survey, Summer 2010<br />
  11. 11. Revision3 Overview<br /><br /><br />
  12. 12. Market: Ad Dollars Accelerating into Professional Video<br />Total TV Ad Spend $200B<br />Source: eMarketer, Forrester, The Diffusion Group<br />
  13. 13. Traditional Model:<br />Shotgun MassMedia Approach(High cost, low return)<br />Revision3 Model: <br />Low Budget &Target Approach<br />(Low cost, higher return)<br />$$$<br />$<br />Broad Reach<br />Target Audience<br />VS.<br />Target Audience<br />Broad Reach<br />Laser Target Your Core Audience<br />
  14. 14. Users Shifting to Web Video<br />Consumers exposed to online video advertising were 28% more likely to visit the brand site and nearly twice as likely to conduct a trademark search, compared to those exposed to display advertising.1<br />Consumers are 47% more engaged in ads that run in online video compared to traditional TV.2<br />28%<br />47%<br />Sources: 1Comscore & .Fox Networks, 2010; 2Simmons Research<br />
  15. 15. Unique In-Show Sponsorship Model<br />Trusted Hosts Deliver Sponsorship Message Within The Show<br />Delivering Key Messaging points interlaced with graphical/video assets provided by sponsor <br />Stays within the tone, cadence and pacing of the show<br />Sponsorship is integrated to become part of the content<br />Leverage strong connection between the hosts and the audience<br />Minimal Clutter/High SOV Around Sponsor Messaging<br />Each show 1 to 3 sponsors, depending on the length<br />Effective format that resonates with audience<br />
  16. 16. Revision3 Sponsorship Opportunities<br />Standard Online (IAB) Display Inventory <br />Dynamic Ad Inserts<br />:15 Pre-Rolls<br />:30 ad Post-Rolls<br />Lower 1/3 Flash overlays<br />Customized Host Endorsement and Product Placement<br />Endorsement from a trusted host<br />Integration into the show<br />Minimal production cost<br />Branded Entertainment<br />Custom Programming - Shows and segments<br />
  17. 17. Dedicated Viewers<br />Of Revision3 viewers watch the entire episode of their favorite Revision3 show<br />91.8%<br />8.1%<br />94.7%<br />23.8%<br />Watch episodes multiple times<br />Consider the recommendations of Revision3 show hosts as helpful or highly influential<br />Watch Revision3 shows with family and friends<br />
  18. 18. Loyal and Engaged Viewers<br />Unaided recall of at least 1 Revision3 advertiser<br />Unaided recall of 3 or more Revision3 advertisers<br />Purchased a product or service from a Revision3 advertiser<br />99.6%<br />91%<br />55.7%<br />Sources: Revision3 Viewer Survey, Summer 2010<br />
  19. 19. New Talent with Large Communities<br />63 Million Total Views<br />100 Million Total Views<br />319 Million Total Views<br />
  20. 20. Product: Scalable, Unique Model<br />
  21. 21. Revision3 Distribution<br />Anysource<br />Amazon<br />Blinx<br />Dailymotion<br />Divx Connected<br /><br />Break<br />Clearleap<br />CNET<br />Howcast<br />Hulu<br />mefeedia<br />Metacafe<br />Miro<br /><br />Intercast<br />iTunes<br />MySpace<br />Roku<br /><br />Revver<br />Sling<br />Sevenload<br />Stitcher<br />TiVo<br />Transpera<br />Viddler<br />Virgin America<br />Vuze<br />zvue<br />Yahoo! <br />YouTube<br />Webcastr<br />Zune<br />
  22. 22. Revision3 Viewership Breakdown<br />
  23. 23. Strong Support From Major Brands<br />US Air Force<br />Anheuser-Busch<br />Activision<br /><br />Citrix<br />Adidas<br />Adobe<br />Axe<br />Coors<br />Intel<br />Dell<br />EA<br />Dolby<br />Dice<br />HP<br />Dr. Pepper<br />HBO<br />Fox<br />NVIDIA<br />Nokia<br />Klondike<br />Ford<br />GoDaddy<br />Microsoft<br />Netflix<br />NHTSA<br />G4<br />Panasonic<br />Patron<br />PS3<br />SanDisk<br />Qualcomm<br />Sega<br />Old Spice<br />Sony<br />Starz<br />Zune<br />Squarespace<br />Unilever<br />Verizon<br />Virgin America<br />Walt Disney<br />WB<br />XBOX360<br />Ubisoft<br />