Kudelski Group – History in a nutshell Founded in 1951 A solid reputation built on professional audio Over 50 years innovation in media technology Today a world leader in digital security History in a nutshell…
Comprehensive digital TV security 2,000+ employees Converged content protection 2009 revenues of 1.05B CHF Cross-network and cross-media Global presence Applications & Interactivity 210MCHF invested in R&D Logical & physical access Accelerating investment in IPTV, hybrid DVB-IPTV & mobile TV AT A GLANCE STRATEGIC AXES BUSINESS LINES SMART CARD TECHNOLOGY DIGITAL TV SOLUTIONS PHYSICAL ACCESS SOLUTIONS THE GROUP PROFESSIONAL AUDIO & HI-FI
RFI RFI RFI Digital Television Business Lines TRADITIONAL DTV BUSINESS LINES Conditional Access and DRM Middleware and User Experience Advanced Advertising Single Renter +$100K Married w/Kids $50-$75K Retired w/RV $75-$100K AD1 Copy AD2 Copy AD3 Copy
MONETIZING MEDIA END TO END SOLUTIONS END TO END SOLUTIONS OSS/BSS RECOMMENDATIONS META DATA NAGRA Media DTT SERVICES HEADEND SECURITY HEADEND NAGRA Media DTH NAGRA Media STORE NAGRA Media STUDIO NAGRA Media PRM FEDERATED SERVICES NAGRA Media CABLE NAGRA Media ACCESS NAGRA Media CMS Eclipse NAGRA Media IPTV OSF/OMA CLK ELK SLK EMBEDDED MOBILE SOFTWARE CARD NAGRA Media SDP/IMS NAGRA Media MOBILE DELIVERY USER EXPERIENCE CLIENT DEVICES CONSUMER REALM NAGRA Media ON DEMAND OpenTV Middleware CAM NAGRA Media Player NASC OpenTVnX NAGRA Media PRM NAGRA Media CONNECT WIDGETS
Marking Time Persistent Truths 10+ years Movements 8-10 years Trends 3-7 years Fads 0-2 years 1990 2000 2010 8
Long Term Market Assumptions CONTENT IS STILL KING Viewers are overwhelmed with content choices, they need help finding relevant content among all the noise. Each viewer has unique content preferences, but premium content continues to drive viewing desires. Sophisticated, digital technologies deliver premium content faster and better than ever. IT’S PERSONAL Viewers build a television identity profile which enables a truly personalized viewing experience. Intelligent profiles allow for improved content discovery throughout the network, both global and among friends. CONTENT ACCESS ANYTIME, ANYWHERE Viewers have the choice to watch WHAT they want, WHEN they want, and WHERE they want. Video On Demand surpasses broadcast to become the primary source of content consumption. Viewers are able to access their content from any connected device
Flexibility is not an option but a requirement – content anytime, anywhere, on any device People will still prefer to watch sports, movies, and most dramas as a large screen experience – but only news, sports, award shows, and ‘live’ events will be viewed in ‘real time’. There will continue to be the need for a content aggregator –PayTV operators today…could be new players tomorrow Content will be funded by advertising delivered through technically enhanced methodology Content and Advertising will become more integrated and often inseparable Key challenges will include DRM integration, Standardization, and Home Network Infrastructure 76% of TV Households will be outside the Western world in 2013 – creating a challenging mix of basic and advanced technologies 11 Guiding Principles for the next 10 Years
Driven By the User Experience Evolution CONNECT SURF SEARCH Next Generation Services enable advanced content discovery
Search across all content sources from any connected device.
Share and receive recommendations with a community of trusted friends.
Access a real-time listing of the most popular content, both globally and among your friends. Lots more content choices, but too much noise Broadcast, On Demand, PVR, Home Network, Web Applications Digital, High Definition, Better Search, Time Shifted Viewing, Primitive Recommendations Little choice of what to watch, when to watch Broadcast Only, Standard Def, No Search, No Personalization, No Recommendations