A Introduction To Health2.0

Slide 1: A introduction to Health2.0 in the Netherlands Amersfoort 11 april 2008 Martijn Hulst

Slide 2: A introduction to Health2.0 We know the web August, 1991 Tim Berners-Lee posted a short summary of the World Wide Web project on the alt.hypertext newsgroup © Twynstra Gudde 11-4-2008 2

Slide 3: A introduction to Health2.0 17 years later… – 83% of the Dutch people are (mostly high-speed) online – 63% of the Dutch people say the Internet is there favorite channel And are using it for Healthcare: – 84% search for health-related information – 7 out of 10 search before seeing a doctor – 2/3 are searching for personal health-information. © Twynstra Gudde 11-4-2008 3

Slide 4: A introduction to Health2.0 We know Web2.0 blogs, wiki’s, communities, social linking sites, social network sites, peer-to-peer music / data / patents / idea exchange, collaboration tools, podcasts, microblogging, online auction, video sharing, podcast, instant messaging, photo sharing, personal / vertical search, rss, virtual worlds, presentation sharing, etc. etc. etc. etc. etc. © Twynstra Gudde 11-4-2008 4

Slide 5: A introduction to Health2.0 It’s not about using new media; it’s about using media in new ways (Craig Lefebvre, socialmarketing.blogs.com) © Twynstra Gudde 11-4-2008 5

Slide 6: A introduction to Health2.0 Web2.0 – a buzzword “There might be a better name…but the fact that ‘Web2.0’ has caught on says that it’s as good a term as any…” (Tim O’Reilly, http://radar.oreilly.com/archives/2005/08/not_20.html) © Twynstra Gudde 11-4-2008 6

Slide 7: A introduction to Health2.0 Web2.0 – a next thing “The Web to become the next platform for communication, collaboration, community, and cumulative learning.” (Troy Angrignon, Web2.0, Strategies and Lessons for Business Leaders) Give up control © Twynstra Gudde 11-4-2008 7

Slide 8: A introduction to Health2.0 We’re on the web – 57% uses blogs, sociale networks, videosites, etc. – > 5.000.000 are on Hyves – 40% are active on those social networks – > 400.000 articles in Dutch-wikipedia … and after today one more – 15% has a weblog or website © Twynstra Gudde 11-4-2008 8

Slide 9: A introduction to Health2.0 © Twynstra Gudde 11-4-2008 9

Slide 10: A introduction to Health2.0 We take different roles, but stay a person © Twynstra Gudde 11-4-2008 10

Slide 11: A introduction to Health2.0 We are in many different networks © Twynstra Gudde 11-4-2008 11

Slide 12: A introduction to Health2.0 We want a equal conversation Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. (…) No wonder networked markets have no respect for companies unable or unwilling to speak as they do. (Cluetrain Manifesto) © Twynstra Gudde 11-4-2008 12

Slide 13: A introduction to Health2.0 We want co-creation © Twynstra Gudde 11-4-2008 13

Slide 14: A introduction to Health2.0 Dit is de generatie die online inschrijft op producten. Zich verzamelt, organiseert en opdrachtgever wordt. Die zich verbindt en over de geografische grenzen uit de oude tijd op zoek gaat naar toegevoegde waarde en nutoptimalisatie in plaats van het winstmaximalisatie (Justien Marseille, 2006) © Twynstra Gudde 11-4-2008 14

Slide 15: A introduction to Health2.0 Sometimes we unite as pirates © Twynstra Gudde 11-4-2008 15

Slide 16: A introduction to Health2.0 And now we are entering Healthcare © Twynstra Gudde 11-4-2008 16

Slide 17: A introduction to Health2.0 But first: Our healthcare is ‘OK’! Euro Health Consumer Index 2007 – The Netherlands: Second place Commonwealth Fund Survey 2007 – Satisfied about access and costs. – Coördination can be better. – Much trust in the quality of healthcare. © Twynstra Gudde 11-4-2008 17

Slide 18: A introduction to Health2.0 We can be proud, because… "The Netherlands is using competition and a small dose of regulation to pursue what many in the U.S. hunger to achieve: health insurance for everyone, coupled with a tighter lid on costs.“ (The Wall Street Journal, september 2007) But we also have eldery, rising costs, unneccessary mistakes, changing to non-healthy behaviour, more medicine, a bigger gap between care giver and care consumer, a search for humanity in healthcare, etc. etc. etc. © Twynstra Gudde 11-4-2008 18

Slide 19: A introduction to Health2.0 We’re are online for Healthcare – 34% of healthcare-consumers base there behavior on content of peers – Over 40% want information for choosing doctors – 14% is publishing information about disease / sickness, medication and treatment – There are almost 5.000 Hyves related to healthcare We are using Web2.0 for Healthcare, making it Health2.0 © Twynstra Gudde 11-4-2008 19

Slide 20: A introduction to Health2.0 Examples There are many of health-, care- and cure-related social sites Today some examples: – Zorgbode – MediGO – SugarStats (And there is much more, mainly in America…see my blog (www.martijnhulst.nl), medblog.nl or the other blogs for many examples) © Twynstra Gudde 11-4-2008 20

Slide 21: A introduction to Health2.0 Health2.0 is not only about tools © Twynstra Gudde 11-4-2008 21

Slide 22: A introduction to Health2.0 Health2.0 is more “Mostly, Health 2.0 is about changing relationships among stakeholders in health care.” “New concept of healthcare wherein all the constituents (patients, physicians, providers, and payers) focus on “In 2007, consumers are healthcare value turning the tables on old (outcomes/price)…” school health care, empowering themselves to bring greater balance to information asymmetry in health care.” © Twynstra Gudde 11-4-2008 22

Slide 23: A introduction to Health2.0 Health2.0 change experts Wisdom of a crowd doctor Wisdom of a professional Patiënt © Twynstra Gudde 11-4-2008 23

Slide 24: A introduction to Health2.0 Health2.0 change positions Government Insurance company Healthcare Patiënt Patiënt association giver Care © Twynstra Gudde 11-4-2008 24

Slide 26: A introduction to Health2.0 Health2.0 change the conversation To change the conversation, change who’s in the conversation. (Margaret J. Wheatley) © Twynstra Gudde 11-4-2008 26

Slide 27: A introduction to Health2.0 Health2.0 change roles in healthcare What role is given to ? – governement – insurance company – doctors & care givers – patients © Twynstra Gudde 11-4-2008 27

Slide 28: A introduction to Health2.0 Health2.0 is putting one person in the center De patiënt him-/herself he reclaims his position in the care- & cureprocess © Twynstra Gudde 11-4-2008 28

Slide 29: A introduction to Health2.0 Health2.0 change a paradigm Last Thursday at a meeting of the Council for Public Health and Health Care the ‘old boys network’ feld something is going on. There’s is a change coming, but they can’t imagine the possible impact of Health2.0. © Twynstra Gudde 11-4-2008 29

Slide 30: A introduction to Health2.0 Health2.0 – a buzzword Maybe it’s a buzzword, but we are getting the attention, so now, we can use it to make something positive, to make a change… “Mostly, Health 2.0 is about changing relationships among stakeholders in health care.” © Twynstra Gudde 11-4-2008 30

Slide 31: A introduction to Health2.0 But what are our answers? – What is the paradigm shift? – What are the new roles? – What is Health2.0 in the Netherlands? – What is our definition? © Twynstra Gudde 11-4-2008 31

Slide 32: A introduction to Health2.0 Credits & contact Deze presentatie is mede mogelijkheid door verschillende webloggers (waaronder David Armano), flickr-gebruikers, sxc.hu-publiceerders, wikipedia- schrijvers, slideshare-delers en twitteraars Zonder de verschillende gedeelde berichten, foto’s en presentaties was het maken van deze presentatie onmogelijk. Heel veel dank en laten we blijven delen. Martijn Hulst Adviseur interactieve zorgmarketing en open zorgorganisaties http://www.martijnhulst.nl/ martijnhulst@gmail.com / hul@tg.nl © Twynstra Gudde 11-4-2008 32

Slide 33: A introduction to Health2.0 Martijn Hulst hul@tg.nl www.twynstragudde.nl Alle intellectuele eigendomsrechten met betrekking tot deze presentatie berusten bij Twynstra Gudde. Niets uit deze presentatie mag worden verveelvoudigd of openbaar gemaakt zonder schriftelijke toestemming van Twynstra Gudde. © Twynstra Gudde 11-4-2008 33

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