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Smx Stockholm Local Search Boat Company Lovers - Martijn Beijk & Jaap Dijkstra
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Smx Stockholm Local Search Boat Company Lovers - Martijn Beijk & Jaap Dijkstra

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Local Search Presentation by Boat Company Lovers and Onetomarket at SMX Stockholm 2009

Local Search Presentation by Boat Company Lovers and Onetomarket at SMX Stockholm 2009

Published in: Education, Technology, Business

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Transcript

  • 1. Boat Company Lovers Local Search
  • 2.
    • Martijn Beijk
    • SEO & Local Search Specialist
      • http://www.onetomarket.com
      • http://www.martijnbeijk.com
    • Local Search Optimization for:
  • 3.
    • Jaap Dijkstra
    • Business Developer at Boat Company Lovers
      • www.lovers.nl
      • www.floatingdutchman.nl
  • 4. Amsterdam Canal Cruise Market
  • 5.
    • 2nd most visited attraction in the Netherlands
    • 3.2 million passengers per year
    • Prices between €12 and €70 per ticket
    • Fierce competition
    Amsterdam Canal Cruise Market
  • 6.
    • Trade fairs (WTM, ITB etc.)
    • Road shows
    • Brochures
    • Partner websites / brochures
    • Coupons (offline media)
    Targeting
  • 7. Driving Innovation
  • 8.
    • Measuring ROMI
    • Decrease reaction time
    • Minimizing handling costs &
    • potential for failure
    • Benefits before costs
    Challenges
  • 9. Solution
  • 10.
    • 20% - 40%
    • Search Queries
    • are local
  • 11.
    • Why Local Search?
    • How to start a successful Local Search campaign
    • Ranking Factors
    • Lessons Learned
    • Take aways
    • Questions?
  • 12. Search
  • 13. Universal Search
  • 14.  
  • 15. Discover
  • 16. Re-discover
  • 17. What, where?
  • 18.  
  • 19. Starting a successful campaign # 1: Starting a successful campaign
  • 20. Vanity URL 301 Redirect Tracking parameters #2 Measuring campaigns Effectively
  • 21. Statistics
    • Local
      • Website traffic ~ 10 %
      • Bounce rate 60 % lower
      • Time on Site 30% higher
      • Visited pages 35% higher
    Statistics
  • 22. High ROI
  • 23. KPI : Conversionrate E-commerce
  • 24. #3 Choosing the right landingpages
  • 25. How to reach the top?
  • 26. http://www.davidmihm.com/local-search-ranking-factors.shtml
  • 27. http://blumenthals.com/blog/
  • 28. http://www.geositemapgenerator.com Tools
  • 29.
    • Google
    • Guidelines
  • 30.  
  • 31. Take aways Lessons learned & take aways
    • Direct start, react quickly
    • Low costs
      • even with many storefronts
      • Request white listing # stores > 10
    • Use tools when applicable
    • High ROI
  • 32. Questions?
    • http://www.lovers.nl/en/
    • http://www.onetomarket.com
    • [email_address]
    • [email_address]
    • http://twitter.com/martijnbeijk
    Thank you!