SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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  • Lessons Learned
  • Martijn Beijk SEO & Web Analytics Consultant

Transcript

  • 1. Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship
  • 2.
    • Martijn Beijk
    • SEO & Web Analytics Consultant
      • http://www.onetomarket.nl (.com)
      • http://www.martijnbeijk.com
    • Maximizing conversions a.o. :
  • 3. What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
  • 4.  
  • 5.  
  • 6.  
  • 7. User-Agent: * Disallow: /
  • 8. Search?
  • 9.  
  • 10. Let ’ s bring some light for the spiders
  • 11.  
  • 12.  
  • 13. Increase conversions by testing!
  • 14. 3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
  • 15. Where to start?
  • 16.  
  • 17.  
  • 18. Use Multivariate testing for individual elements !
  • 19. Use Multivariate testing for individual elements
  • 20. Gathering results
  • 21. Winner!
  • 22. KPI : Conversionrate
  • 23. It’s NOT only about your landing or money pages
  • 24.  
  • 25.  
  • 26.  
  • 27. Build on your relationship!
  • 28. Get that warehouse information!
  • 29.  
  • 30.  
  • 31.  
  • 32. Google Analytics, Yahoo! Web Analytics, (Onestat, Webtrends) Effectively
  • 33.
    • Organic traffic (SEO)
    • Referrer
    • Direct
    • Click data (event tracking!)
      • Clickin
      • Clickout
    • Custom Variables (segmentation)
    Track everything
  • 34. Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison
  • 35. Take aways
    • Build a relationship with your client
    • Ask them for data from backoffice or CRM
    • Testing is important
    • Did I mention testing is important?
    Lessons learned & takeaways
  • 36. Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk