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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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  • Lessons Learned
  • Martijn Beijk SEO & Web Analytics Consultant
  • Transcript

    • 1. Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship
    • 2. <ul><li>Martijn Beijk </li></ul><ul><li>SEO & Web Analytics Consultant </li></ul><ul><ul><li>http://www.onetomarket.nl (.com) </li></ul></ul><ul><ul><li>http://www.martijnbeijk.com </li></ul></ul><ul><li>Maximizing conversions a.o. : </li></ul>
    • 3. What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
    • 4.  
    • 5.  
    • 6.  
    • 7. User-Agent: * Disallow: /
    • 8. Search?
    • 9.  
    • 10. Let ’ s bring some light for the spiders
    • 11.  
    • 12.  
    • 13. Increase conversions by testing!
    • 14. 3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
    • 15. Where to start?
    • 16.  
    • 17.  
    • 18. Use Multivariate testing for individual elements !
    • 19. Use Multivariate testing for individual elements
    • 20. Gathering results
    • 21. Winner!
    • 22. KPI : Conversionrate
    • 23. It’s NOT only about your landing or money pages
    • 24.  
    • 25.  
    • 26.  
    • 27. Build on your relationship!
    • 28. Get that warehouse information!
    • 29.  
    • 30.  
    • 31.  
    • 32. Google Analytics, Yahoo! Web Analytics, (Onestat, Webtrends) Effectively
    • 33. <ul><li>Organic traffic (SEO) </li></ul><ul><li>Referrer </li></ul><ul><li>Direct </li></ul><ul><li>Click data (event tracking!) </li></ul><ul><ul><li>Clickin </li></ul></ul><ul><ul><li>Clickout </li></ul></ul><ul><li>Custom Variables (segmentation) </li></ul>Track everything
    • 34. Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison
    • 35. Take aways <ul><li>Build a relationship with your client </li></ul><ul><li>Ask them for data from backoffice or CRM </li></ul><ul><li>Testing is important </li></ul><ul><li>Did I mention testing is important? </li></ul>Lessons learned & takeaways
    • 36. Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk

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