Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results  in a company  –  agency rel...
<ul><li>Martijn Beijk </li></ul><ul><li>SEO & Web Analytics Consultant </li></ul><ul><ul><li>http://www.onetomarket.nl  (....
What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
 
 
 
User-Agent: *  Disallow: /
Search?
 
Let ’ s bring some light for the spiders
 
 
Increase conversions by testing!
3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
Where to start?
 
 
Use Multivariate testing for individual elements !
Use Multivariate testing for individual elements
Gathering results
Winner!
KPI : Conversionrate
It’s  NOT  only about your landing or money pages
 
 
 
Build on your relationship!
Get that warehouse information!
 
 
 
Google Analytics,  Yahoo! Web Analytics,  (Onestat, Webtrends) Effectively
<ul><li>Organic traffic (SEO) </li></ul><ul><li>Referrer </li></ul><ul><li>Direct </li></ul><ul><li>Click data (event trac...
Results! Why, man, I have gotten a lot of results. I know several thousand things that  won’t  work.  Thomas A. Edison
Take aways <ul><li>Build a relationship with your client </li></ul><ul><li>Ask them for data from backoffice or CRM </li><...
Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl  Twitter.com/martijnbeijk
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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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  • Martijn Beijk SEO &amp; Web Analytics Consultant
  • Transcript of "SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic"

    1. 1. Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship
    2. 2. <ul><li>Martijn Beijk </li></ul><ul><li>SEO & Web Analytics Consultant </li></ul><ul><ul><li>http://www.onetomarket.nl (.com) </li></ul></ul><ul><ul><li>http://www.martijnbeijk.com </li></ul></ul><ul><li>Maximizing conversions a.o. : </li></ul>
    3. 3. What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
    4. 7. User-Agent: * Disallow: /
    5. 8. Search?
    6. 10. Let ’ s bring some light for the spiders
    7. 13. Increase conversions by testing!
    8. 14. 3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
    9. 15. Where to start?
    10. 18. Use Multivariate testing for individual elements !
    11. 19. Use Multivariate testing for individual elements
    12. 20. Gathering results
    13. 21. Winner!
    14. 22. KPI : Conversionrate
    15. 23. It’s NOT only about your landing or money pages
    16. 27. Build on your relationship!
    17. 28. Get that warehouse information!
    18. 32. Google Analytics, Yahoo! Web Analytics, (Onestat, Webtrends) Effectively
    19. 33. <ul><li>Organic traffic (SEO) </li></ul><ul><li>Referrer </li></ul><ul><li>Direct </li></ul><ul><li>Click data (event tracking!) </li></ul><ul><ul><li>Clickin </li></ul></ul><ul><ul><li>Clickout </li></ul></ul><ul><li>Custom Variables (segmentation) </li></ul>Track everything
    20. 34. Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison
    21. 35. Take aways <ul><li>Build a relationship with your client </li></ul><ul><li>Ask them for data from backoffice or CRM </li></ul><ul><li>Testing is important </li></ul><ul><li>Did I mention testing is important? </li></ul>Lessons learned & takeaways
    22. 36. Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk

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