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Advanced Technical SEO SMX Advanced London 2011
 

Advanced Technical SEO SMX Advanced London 2011

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Presentation on day 1 of SMX Advanced London 2011 in the session: What Really Matters in Technical SEO; presentation deck on speed and performance by Martijn Beijk.

Presentation on day 1 of SMX Advanced London 2011 in the session: What Really Matters in Technical SEO; presentation deck on speed and performance by Martijn Beijk.

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  • SEO Consultant Barcelona, Arnhem, The Netherlands Deck with most text ever...
  • If you are on a shared webhosting you are not taking business seriously (you need to be in control!)
  • PageSpeed plugin / YSlow! / Pagespeed API / Webmaster Tools
  • Page Speed
  • Pagespeed API available in W3 Total Cache Pagespeed snippet for Google Analytics available in Yoast Wordpress plugin
  • Pagespeed API available in W3 Total Cache Pagespeed snippet for Google Analytics available in Yoast Wordpress plugin
  • What happens when you optimize Speed ( VX.nl voorbeeld van snelheid webmaster tools) Wat gebeurde in crawlrate -> enorm omhoog bijkomstig nadeel was -> geïndexeerde filters -> canonical tag 'loste' dat probleem op gevolg -> toename verkeer Canonical tag = Strong hint - quote john muller SMX Stockholm 2009 ?
  • Expensive Queries should have indexes. (specifically watch your JOIN clauses ). Engine? MyISAM or InnoDB? http://tag1consulting.com/MySQL_Engines_MyISAM_vs_InnoDB MySQL Memory Table (Engine) Search for how many queries are being indexed and served from memory and work from there. show status like 'key%' Use Indexes ! MySQL EXPLAIN
  • Common Webserver Apache / IIS / Lighttpd / Nginx / other. Application Servers (gunicorn, Tomcat, JBoss, Weblogic, Websphere ) VirtualHost vs .htaccess
  • Market share across million busiest sites
  • What we would like to avoid at all cost (unless you like cute hamsters or fail whales)
  • Common Webserver Apache / IIS / Lighttpd / Nginx / other. Application Servers (gunicorn, Tomcat, JBoss, Weblogic, Websphere ) VirtualHost vs .htaccess Cache PHP, Cache DB Queries, Memcached,
  • VirtualHost vs .htaccess
  • Varnish Cache hit example
  • Lessons Learned
  • Martijn Beijk SEO & Web Analytics Consultant
  • Lessons Learned

Advanced Technical SEO SMX Advanced London 2011 Advanced Technical SEO SMX Advanced London 2011 Presentation Transcript