The Book Publishing Market
in Italy
Alpha Test & Sironi Editore
www.delicious.com/marthona/fellows
Articulate retail system
• Total turnover y. 2007: 3.923 million € (≈)
– 0,5% newsstands (+12,1%)
– 1% museum bookshops (+...
Dull reading statistics
• Readers (≥ 1 book in previous year, 2007)
– 43% of Italians aged > 6
• North of Italy: 51%; Sout...
Rich production
• Books published, y. 2006: 61.440 titles (≈)
– 62% new titles (104 new titles per day!)
– 20% translation...
Poor diversity: 4 groups = 60%
• Mondadori Libri (28%)
– Mondadori, Einaudi, Sperling & Kupfler, Electa, Piemme…
• magazin...
Trends
• The economic crisis hit us hard
– We’re coping, say the publishers
– We’re selling 20% less, say the booksellers
...
Italian stuff to check out
• Authors
– Fiction
• Andrea Camilleri, Antonio Tabucchi, Bruno Arpaia,
Massimo Carlotto, Rober...
• 1982: three uni students w/ a business idea
– giving courses to prepare for university admission
– 1st book published by...
Just consider our penetration…
Alpha Test Sironi Editore
Our stuff to check out
Popular
science
Quiz
Books
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Italian Book Publishing Market

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Frankfurt Book Fair Fellowship Programme Presentation, 3 October 2009

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Italian Book Publishing Market

  1. 1. The Book Publishing Market in Italy Alpha Test & Sironi Editore www.delicious.com/marthona/fellows
  2. 2. Articulate retail system • Total turnover y. 2007: 3.923 million € (≈) – 0,5% newsstands (+12,1%) – 1% museum bookshops (+12,1%) – 2% internet (+37%) – 6% enclosed with newspapers & magazines (-0,5%) – 7% large retail stores (+5%) – 15% installm. + bookclub + direct sales libraries (≈) – 18% school / adoption (+1,5%) – 27% bookstores (≈) – and more...
  3. 3. Dull reading statistics • Readers (≥ 1 book in previous year, 2007) – 43% of Italians aged > 6 • North of Italy: 51%; South of Italy: 31% • Lombardy: 53%; Sicily 30% • aged 11-15: 60% • women: 49%; men: 37% • Strong readers (≥ 1 book/month in prev. y.) – 13,3% of readers (6% of population) • 46% of readers read ≤ 3 books
  4. 4. Rich production • Books published, y. 2006: 61.440 titles (≈) – 62% new titles (104 new titles per day!) – 20% translations (used to be 25% in the 90s) • Copies printed, y. 2006: 268 million – average printrun: 4300 copies • Genres published, y. 2008 – 36,8% fiction (+4,2%) – 19,8% gen. NF (-5,7%) // 15,1% practical NF (≈) – 14,2% spec. NF (-12%) – 14,1% children + YA (+10%)
  5. 5. Poor diversity: 4 groups = 60% • Mondadori Libri (28%) – Mondadori, Einaudi, Sperling & Kupfler, Electa, Piemme… • magazines, school books, stores (167) & online, distribution, ad • RCS Libri (12,8%) – Rizzoli, Bompiani, BUR, Sonzogno, Fabbri, Adelphi, Marsilio, Superpocket, Skira • school books, magazines, newspapers, distribution, ad • GeMS (Gruppo editoriale Mauri Spagnol) (8,9%) – Longanesi, Garzanti, Vallardi, Guanda, Corbaccio, Nord, Tea, Ponte alle Grazie, Salani, Bollati Boringhieri, Chiarelettere • Feltrinelli (3,9%) – Apogeo, Kowalski, Eskimosa, Gribaudo • stores (>300), distribution (PDE)
  6. 6. Trends • The economic crisis hit us hard – We’re coping, say the publishers – We’re selling 20% less, say the booksellers – The top selling book sells 1/5 than it did in 2008 – All the best shots were postponed to Fall – Xmas 2009 sales: a matter of life/death for many • E-books are a vague idea – Readers on sale, but not around – Italians didn’t trust online stores much, but they will • And Google goes on – 81% average error in digitalizing 18 top Italian authors
  7. 7. Italian stuff to check out • Authors – Fiction • Andrea Camilleri, Antonio Tabucchi, Bruno Arpaia, Massimo Carlotto, Roberto Saviano, Stefano Benni, Elena Ferrante – Non Fiction • Eva Cantarella, Vito Mancuso, Telmo Pievani – Children • Luca Novelli, the Geronimo Stilton series, Winx club • Independent publishing houses – E/O, Fazi, Minimum Fax, Newton Compton, Sellerio, Raffaello Cortina. And Sironi!
  8. 8. • 1982: three uni students w/ a business idea – giving courses to prepare for university admission – 1st book published by Hoepli • 1994: Alpha Test – uni admission books, study aid (books + flash cards), professional non fiction, career and study orienteering, law, weather & climate, health (Family Doctor) • 2002: Sironi Editore (fiction, popular NF) • 2009: – a catalogue of > 500 titles (+100 titles/year) – books turnover 2008 > 5 million € (other > 3 million €) – copies sold 2008: 600.000 – Jan-Sept 2009: +20%
  9. 9. Just consider our penetration… Alpha Test Sironi Editore
  10. 10. Our stuff to check out Popular science Quiz Books

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