Beyond LinkedIn: Advanced Social Media for Lawyers
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Beyond LinkedIn: Advanced Social Media for Lawyers

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Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

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Beyond LinkedIn: Advanced Social Media for Lawyers Beyond LinkedIn: Advanced Social Media for Lawyers Presentation Transcript

  • Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
  •  
  •   View slide
  • What Is Social Media?
    •  
    Image Care of PixelPipe October 28, 2009 View slide
  • Audience Poll
  • What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
  • Types of Web Outposts Communication Social Networking Collaboration User-Generated
  • Why Social Media?
          • 1.    Build a Web Presence
          • 2.    Monitor and Guard your Brand /    Reputation
          • 3.    Connect with Peers and Clients
          • 4.    Gain Knowledge
  •    
  •  
  •  
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  • 307 Million 350 Million active users 1,176 Million 1,335 Million
  •  
  • http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
  • Why Not Social Media?
  • "I don’t know what social media is. It’s kind of scary."
    • Educate yourself
  • "There is too much information out there to wrap my head around."
    • Discover Efficiency Tools
  • "There is so much drivel on line. I have real work to do."
    • Filter Out The Noise
  • "I don’t have time to contribute."
    • Automate
  • "My clients aren’t using the stuff so why should I?" Take a look at some facts ...
  • 1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets & watch online video.
    • In 12/09, unique Facebook visitors doubled from  
    • 54.4M to 112M
    53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
  • "If I stay away, I won't risk brand damage."
    • Can you risk anonymity?
  •    
  • "Traditional media has a bigger audience. I should spend resources there."
    • Traditional media is moving on-line.  
  • "Management isn't interested." Firm-Controlled, Low-Cost,  Self-Directed.
  • "Do these sites have staying power?" 
    • Connections transcend platform
  • "It's all so confusing. Maybe I should just avoid it."
    • Learn. Plan. Do.
  • "Flashy Web strategies are for Coca Cola & Best Buy."
    • The Web is the (Near) Future For All Goods & Services
  • http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
  •  
  • Bar Rules
    • Lawyers are a regulated industry and need to comply with those restrictions.
  • RULE 7.1 Communications Concerning a Lawyer's Services
    • A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
  • RULE 7.2 Advertising
    • (a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a telephone directory, legal directory including an electronic or computer-accessed directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication not involving solicitation prohibited in Rule 7.3.
    • (b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used.
    • (c) A lawyer shall not give anything of value to a person for recommending the lawyer's services, except that a lawyer may: ....
  • RULE 7.3 Solicitation
    • (f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client.
  • RULE 7.4 Fields of Practice
    • (a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication....
    •  
    • (b) Lawyers who hold themselves out as "certified" in a particular service, field, or area of law must name the certifying organization...
    • (c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area.....
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  • Questions? ? ? ? ? ? ? ? ? ? ? ? ?