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Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
Beyond LinkedIn: Advanced Social Media for Lawyers
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Beyond LinkedIn: Advanced Social Media for Lawyers

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Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

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  • Transcript

    • 1. Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
    • 2.  
    • 3.  
    • 4. What Is Social Media? <ul><li>  </li></ul>Image Care of PixelPipe October 28, 2009
    • 5. Audience Poll
    • 6. What&apos;s Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
    • 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated
    • 8. Why Social Media? <ul><ul><ul><ul><li>1.    Build a Web Presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2.    Monitor and Guard your Brand /    Reputation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3.    Connect with Peers and Clients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>4.    Gain Knowledge </li></ul></ul></ul></ul>
    • 9.    
    • 10. &nbsp;
    • 11. &nbsp;
    • 12. &nbsp;
    • 13. 307 Million 350 Million active users 1,176 Million 1,335 Million
    • 14. &nbsp;
    • 15. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
    • 16. Why Not Social Media?
    • 17. &amp;quot;I don’t know what social media is. It’s kind of scary.&amp;quot; <ul><li>Educate yourself </li></ul>
    • 18. &amp;quot;There is too much information out there to wrap my head around.&amp;quot; <ul><li>Discover Efficiency Tools </li></ul>
    • 19. &amp;quot;There is so much drivel on line. I have real work to do.&amp;quot; <ul><li>Filter Out The Noise </li></ul>
    • 20. &amp;quot;I don’t have time to contribute.&amp;quot; <ul><li>Automate </li></ul>
    • 21. &amp;quot;My clients aren’t using the stuff so why should I?&amp;quot; Take a look at some facts ...
    • 22. 1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets &amp; watch online video. <ul><li>In 12/09, unique Facebook visitors doubled from   </li></ul><ul><li>54.4M to 112M </li></ul>53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO&apos;s will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, &amp; posing questions on forums to get information
    • 23. &amp;quot;If I stay away, I won&apos;t risk brand damage.&amp;quot; <ul><li>Can you risk anonymity? </li></ul>
    • 24.    
    • 25. &amp;quot;Traditional media has a bigger audience. I should spend resources there.&amp;quot; <ul><li>Traditional media is moving on-line.   </li></ul>
    • 26. &amp;quot;Management isn&apos;t interested.&amp;quot; Firm-Controlled, Low-Cost,  Self-Directed.
    • 27. &amp;quot;Do these sites have staying power?&amp;quot;  <ul><li>Connections transcend platform </li></ul>
    • 28. &amp;quot;It&apos;s all so confusing. Maybe I should just avoid it.&amp;quot; <ul><li>Learn. Plan. Do. </li></ul>
    • 29. &amp;quot;Flashy Web strategies are for Coca Cola &amp; Best Buy.&amp;quot; <ul><li>The Web is the (Near) Future For All Goods &amp; Services </li></ul>
    • 30. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
    • 31. &nbsp;
    • 32. Bar Rules <ul><li>Lawyers are a regulated industry and need to comply with those restrictions. </li></ul>
    • 33. RULE 7.1 Communications Concerning a Lawyer&apos;s Services <ul><li>A lawyer shall not make a false or misleading communication about the lawyer or the lawyer&apos;s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading. </li></ul>
    • 34. RULE 7.2 Advertising <ul><li>(a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a telephone directory, legal directory including an electronic or computer-accessed directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication not involving solicitation prohibited in Rule 7.3. </li></ul><ul><li>(b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used. </li></ul><ul><li>(c) A lawyer shall not give anything of value to a person for recommending the lawyer&apos;s services, except that a lawyer may: .... </li></ul>
    • 35. RULE 7.3 Solicitation <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client. </li></ul>
    • 36. RULE 7.4 Fields of Practice <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication.... </li></ul><ul><li>  </li></ul><ul><li>(b) Lawyers who hold themselves out as &amp;quot;certified&amp;quot; in a particular service, field, or area of law must name the certifying organization... </li></ul><ul><li>(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area..... </li></ul>
    • 37. &nbsp;
    • 38. Questions? ? ? ? ? ? ? ? ? ? ? ? ?

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