"My clients aren’t using the stuff so why should I?" Take a look at some facts ...
1/4 of adults publish a blog, upload video or audio. 60% have profiles on a social networking site. 70% read blogs, tweets & watch online video.
In 12/09, unique Facebook visitors doubled from
54.4M to 112M
53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
"If I stay away, I won't risk brand damage."
Lawyers are a regulated industry and need to comply with those restrictions.
RULE 7.1 Communications Concerning a Lawyer's Services
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
(a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a telephone directory, legal directory including an electronic or computer-accessed directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication not involving solicitation prohibited in Rule 7.3.
(b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used.
(c) A lawyer shall not give anything of value to a person for recommending the lawyer's services, except that a lawyer may: ....
(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication....
(b) Lawyers who hold themselves out as "certified" in a particular service, field, or area of law must name the certifying organization...
(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area.....