Beyond LinkedIn: Advanced Social Media for Lawyers
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Beyond LinkedIn: Advanced Social Media for Lawyers

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Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

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  • 1. Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
  • 2.  
  • 3.  
  • 4. What Is Social Media?
    Image Care of PixelPipe October 28, 2009
  • 5. Audience Poll
  • 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
  • 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated
  • 8. Why Social Media?
          • 1.    Build a Web Presence
          • 2.    Monitor and Guard your Brand /    Reputation
          • 3.    Connect with Peers and Clients
          • 4.    Gain Knowledge
  • 9.    
  • 10.  
  • 11.  
  • 12.  
  • 13. 307 Million 350 Million active users 1,176 Million 1,335 Million
  • 14.  
  • 15. 41% of AmLaw 200 law firms have blogs.
  • 16. Why Not Social Media?
  • 17. "I don’t know what social media is. It’s kind of scary."
    • Educate yourself
  • 18. "There is too much information out there to wrap my head around."
    • Discover Efficiency Tools
  • 19. "There is so much drivel on line. I have real work to do."
    • Filter Out The Noise
  • 20. "I don’t have time to contribute."
    • Automate
  • 21. "My clients aren’t using the stuff so why should I?" Take a look at some facts ...
  • 22. 1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets & watch online video.
    • In 12/09, unique Facebook visitors doubled from  
    • 54.4M to 112M
    53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
  • 23. "If I stay away, I won't risk brand damage."
    • Can you risk anonymity?
  • 24.    
  • 25. "Traditional media has a bigger audience. I should spend resources there."
    • Traditional media is moving on-line.  
  • 26. "Management isn't interested." Firm-Controlled, Low-Cost,  Self-Directed.
  • 27. "Do these sites have staying power?" 
    • Connections transcend platform
  • 28. "It's all so confusing. Maybe I should just avoid it."
    • Learn. Plan. Do.
  • 29. "Flashy Web strategies are for Coca Cola & Best Buy."
    • The Web is the (Near) Future For All Goods & Services
  • 30. 41% of AmLaw 200 law firms have blogs.
  • 31.  
  • 32. Bar Rules
    • Lawyers are a regulated industry and need to comply with those restrictions.
  • 33. RULE 7.1 Communications Concerning a Lawyer's Services
    • A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
  • 34. RULE 7.2 Advertising
    • (a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a telephone directory, legal directory including an electronic or computer-accessed directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication not involving solicitation prohibited in Rule 7.3.
    • (b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used.
    • (c) A lawyer shall not give anything of value to a person for recommending the lawyer's services, except that a lawyer may: ....
  • 35. RULE 7.3 Solicitation
    • (f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client.
  • 36. RULE 7.4 Fields of Practice
    • (a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication....
    • (b) Lawyers who hold themselves out as "certified" in a particular service, field, or area of law must name the certifying organization...
    • (c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area.....
  • 37.  
  • 38. Questions? ? ? ? ? ? ? ? ? ? ? ? ?