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How we got millions of people to play our games and learn stuff (Digital Shoreditch 2012)
 

How we got millions of people to play our games and learn stuff (Digital Shoreditch 2012)

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My talk for Digital Shoreditch 2012 play day http://lanyrd.com/2012/digishoreditch/srchc/

My talk for Digital Shoreditch 2012 play day http://lanyrd.com/2012/digishoreditch/srchc/

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  • Started small, worked with tiny but talented agency, wanted to show the extensive and also repetitive nature of the Collections, hope that people would also click through to WI but not main aim. learned that cross department collaboration was key.
  • Trivia quizzes always popular. Built a platform to create attractive, multimedia quizzes, collaborating on questions.
  • Working again with Preloaded, input of Mike Jay especially important, great game, got across some messages about the history of our involvement in China which let to the Opium Wars. Distributed off site, designed for pirates, but trackable.
  • Game portal comments, numerous and often thoughtful “ How come I only understood what I’d seen in a museum after playing this game?” 18 blog reviews, many discussing history, some economics, not all English language. Also generated comments and debate on those blogs Threads on Reddit and Metafilter, on history, ethics and economics Video reviews and walkthroughs on YouTube, also hack video Discussed in depth on Popmatter’s Moving Pixels podcast Response from conferences and other similar institutions has been positive and interested
  • Collaboration with SPPU
  • WIP – collaboration key from the start – meeting with curator, neuroscientist and preloaded
  • WIP – collaboration key from the start – meeting with curator, neuroscientist and preloaded
  • Collaboration with SPPU
  • WIP – collaboration key from the start – meeting with curator, neuroscientist and preloaded

How we got millions of people to play our games and learn stuff (Digital Shoreditch 2012) How we got millions of people to play our games and learn stuff (Digital Shoreditch 2012) Presentation Transcript

  • How we got millions of people to playour games and learn stuff atWellcome Collection
  • Wellcome Collection and gamesWho are Wellcome Collection?• A free visitor destination with exhibitions and events• Explores the connections between medicine, life and art in the past, present and future• At 183 Euston Road, London• www.wellcomecollection.org
  • Wellcome Collection and gamesWhy make games?• Reach new, bigger audiences: people who play games• Our stuff (objects, knowledge, themes) makes great games• Gameplay is engagement
  • Wellcome Collection and gamesHow?• Collaborate on it• Test it• Distribute it to portals• Evaluate the hell out of it
  • Wellcome Collection and gamesMemory
  • Wellcome Collection and gamesQuiz
  • Wellcome Collection and gamesHigh Tea
  • Wellcome Collection and gamesHigh Tea
  • Wellcome Collection and gamesHigh Tea
  • Wellcome Collection and gamesHigh Tea
  • Summative Games EvaluationHigh Tea
  • Wellcome Collection and gamesHigh Tea• Collaboration involving Preloaded, Mike Jay.• Played over 3 million times.• 15 minute dwell time (website average 2 minutes).• Most plays via game portals, not WC website.• Hundreds of comments on games portals discussing not only gameplay but also the subject matter.• Wider discussion on reviews, blogs, podcasts, YouTube walkthroughs, Reddit, MetaFilter etc.• Over 50% of players surveyed were stimulated to find out more about the 19th-century opium trade and wars. “How come I only understood what I’d seen in a museum after playing this game?!’’ Comment on Kongregate
  • Wellcome Collection and gamesAxon
  • Wellcome Collection and gamesAxon
  • Wellcome Collection and gamesAxon• Collaboration between exhibition curator, neuroscientist and Preloaded.• Looked for biological rules that could become the rules of the game.• Game nearing 4 million plays.• 5600 survey responses.• Gameplay rated highly.• 76% felt they learnt something from playing the game.• Over 71% prompted to find out more about neurons and the brain after playing. “You made learning fun... rare quality in a game. [5/5]” Comment on Kongregate
  • Wellcome Collection and gamesShare/talkSHARE museumgames.pbworks.com (High Tea evaluationunder “games evaluations”)TALK @marthasadie / m.henson@wellcome.ac.ukPLAY http://www.wellcomecollection.org/explore/play.aspxJOIN London Educational Games Meetup Group onmeetup.com*MAKE educational games fun / fun games educational*