Gaming science, scientific games
Overview <ul><li>Education </li></ul><ul><li>Engagement </li></ul><ul><li>Experimentation </li></ul><ul><li>Research </li>...
State of play <ul><li>Games are big business, near ubiquitous and demographically diverse. Not to mention ancient. </li></...
Pandemic Gaming Science, Scientific Games
Launchball Gaming Science, Scientific Games
Poker Gaming Science, Scientific Games
Routesgame.com Gaming Science, Scientific Games
Routesgame.com  (Channel 4 in association with the Wellcome Trust) <ul><li>Found the target audience - teenagers </li></ul...
High Tea Gaming Science, Scientific Games
High Tea Gaming Science, Scientific Games
High Tea findings <ul><li>Reached a huge, largely new audience (3 million gameplays and counting from all over the world) ...
Foldit <ul><li>Protein folding game </li></ul><ul><li>Testing the hypothesis that “human’s pattern-recognition and puzzle-...
Foldit Gaming Science, Scientific Games http://www.youtube.com/watch?v=lGYJyur4FUA
Foldit <ul><li>2 years later… </li></ul><ul><li>Players resolved the structure of a monkey virus protein which had been un...
And more, and more… <ul><li>Coral Cross – an alternative reality game about flu pandemic preparedness </li></ul><ul><li>Si...
A cautionary tale Gaming Science, Scientific Games
A cautionary tale Gaming Science, Scientific Games <ul><li>Pocket Frogs </li></ul><ul><li>Eggs go directly to frogs </li><...
A cautionary tale Gaming Science, Scientific Games <ul><li>Meant to be about evolution </li></ul><ul><li>Ended up with a m...
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Gaming science, scientific games

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A talk I gave at the Science Communication Conference 2011. For more information see the blog post at http://marthasadie.wordpress.com/2011/05/25/gaming-science-scientific-games-my-scc2011-talk-scc2011/

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  • Lots of sources http://www.mcvuk.com/news/40635/Global-games-market-worth-over-100bn More games than film http://www.telegraph.co.uk/technology/video-games/6852383/Video-games-bigger-than-film.html Over 50% Source: Lightspeed Research (2009), cited by Nielsen (2009) Games second biggest http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/ App store downloads http://www.emarketer.com/Article.aspx?R=1007713
  • Learn about disease transmission Sure, some of it isn’t scientifically accurate, ie you are playing God, but a lot of good info in there
  • Experimentation Factoid
  • Odds of Royal Flush – 649,740 : 1 or 0.000154% Good poker player must understand probability until they feel it rather than think it.
  • 3 parts on one site – doco, weekly activities – minigames and competitions, ARG murder mystery
  • Lots of sources http://www.mcvuk.com/news/40635/Global-games-market-worth-over-100bn More games than film http://www.telegraph.co.uk/technology/video-games/6852383/Video-games-bigger-than-film.html Over 50% Source: Lightspeed Research (2009), cited by Nielsen (2009) Games second biggest http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/ App store downloads http://www.emarketer.com/Article.aspx?R=1007713
  • Lots of sources http://www.mcvuk.com/news/40635/Global-games-market-worth-over-100bn More games than film http://www.telegraph.co.uk/technology/video-games/6852383/Video-games-bigger-than-film.html Over 50% Source: Lightspeed Research (2009), cited by Nielsen (2009) Games second biggest http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/ App store downloads http://www.emarketer.com/Article.aspx?R=1007713
  • Wanted partly to inform, partly to arouse curiosity, which survey shows we did.
  • Gaming science, scientific games

    1. 1. Gaming science, scientific games
    2. 2. Overview <ul><li>Education </li></ul><ul><li>Engagement </li></ul><ul><li>Experimentation </li></ul><ul><li>Research </li></ul><ul><li>FUN </li></ul>Gaming Science, Scientific Games
    3. 3. State of play <ul><li>Games are big business, near ubiquitous and demographically diverse. Not to mention ancient. </li></ul><ul><li>Publicly traded games companies worth over $100bn </li></ul><ul><li>More spent now on games than films </li></ul><ul><li>Well over 50% of both men and women play games online </li></ul><ul><li>Games are the second most heavily used internet sector after social networks and blogs </li></ul><ul><li>Majority of app store downoads are games (maybe 80%) </li></ul>Gaming Science, Scientific Games
    4. 4. Pandemic Gaming Science, Scientific Games
    5. 5. Launchball Gaming Science, Scientific Games
    6. 6. Poker Gaming Science, Scientific Games
    7. 7. Routesgame.com Gaming Science, Scientific Games
    8. 8. Routesgame.com (Channel 4 in association with the Wellcome Trust) <ul><li>Found the target audience - teenagers </li></ul><ul><li>Minigames achieved a large audience – 2 million plays for Sneeze on Miniclip </li></ul><ul><li>Positive feedback from teachers and participants on educational themes. </li></ul><ul><li>“ We learn from books, for exams, formulas and stuff, what we learnt on routes is more to do with real life” </li></ul><ul><li>“ I have learnt lots considering I have no direct interest in science and don’t take any sciences at A Level” </li></ul>Gaming Science, Scientific Games
    9. 9. High Tea Gaming Science, Scientific Games
    10. 10. High Tea Gaming Science, Scientific Games
    11. 11. High Tea findings <ul><li>Reached a huge, largely new audience (3 million gameplays and counting from all over the world) </li></ul><ul><li>Comments show that people liked having a factual basis for the game and learning whilst having fun. </li></ul><ul><ul><ul><li>How come I only understood what I’d seen in a museum after playing this game? </li></ul></ul></ul><ul><ul><ul><li>Wait a minute, IM DOING MATH!!! (sic) </li></ul></ul></ul>Gaming Science, Scientific Games <ul><li>Over 50% of survey respondents said they would go on to research the opium wars after playing High Tea. </li></ul>
    12. 12. Foldit <ul><li>Protein folding game </li></ul><ul><li>Testing the hypothesis that “human’s pattern-recognition and puzzle-solving abilities make them more efficient than existing computer programs at pattern folding task” </li></ul><ul><li>If true “can teach human strategies to computers and fold proteins faster than ever”. </li></ul>Gaming Science, Scientific Games
    13. 13. Foldit Gaming Science, Scientific Games http://www.youtube.com/watch?v=lGYJyur4FUA
    14. 14. Foldit <ul><li>2 years later… </li></ul><ul><li>Players resolved the structure of a monkey virus protein which had been unsolved for 15 years in 2 weeks of play </li></ul><ul><li>Designed a new protein </li></ul><ul><li>Shown that “Foldit players can outperform known computational methods” </li></ul><ul><li>Massively increased the number of world experts in protein science </li></ul>Gaming Science, Scientific Games
    15. 15. And more, and more… <ul><li>Coral Cross – an alternative reality game about flu pandemic preparedness </li></ul><ul><li>Signtific Lab – crowdsourcing future forecasts </li></ul><ul><li>Fate of the World – climate science </li></ul><ul><li>Wolfquest – wolf ecology </li></ul><ul><li>Vanished – collaboration with real scientists, learning scientific techniques, collecting data etc. </li></ul>Gaming Science, Scientific Games
    16. 16. A cautionary tale Gaming Science, Scientific Games
    17. 17. A cautionary tale Gaming Science, Scientific Games <ul><li>Pocket Frogs </li></ul><ul><li>Eggs go directly to frogs </li></ul>
    18. 18. A cautionary tale Gaming Science, Scientific Games <ul><li>Meant to be about evolution </li></ul><ul><li>Ended up with a mechanism more like intelligent design </li></ul>
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