Introducing the Windows Phone Application Platform

Introducing The Windows Phone Application Platform
Martha Rotter
Developer & Platform Group
Microsoft Ireland
martharo@microsoft.com

New Start
Philosophy
Customer
Design
Experience
Platform

Different, For Good Reasons
Smart Design
Integrated Experiences
Photo by: Andrew Butitta, Founder, Talisman Digital Photography

Integrated Experiences
PEOPLE
OFFICE
PICTURES
MUSIC+VIDEO
MARKETPLACE
GAMES

Windows PhoneHardware
Common Hardware Elements
Consistent Platform
Quality Focus
800 or 480
Consistent set of hardware capabilities defined by Microsoft
One resolution at launch
Second resolution added later
Same touch input
Consistent processor / GPU
Same available RAM
Optional keyboard
480 or 320

Lets See It In Action!

Services Powering Experiences
Other Devices
people + standards + server code + client code  experiences
Browser
Web Site
Web API

Platform Goals
Help end users personalize their phones
Help developers be profitable
Enable cloud powered experiences

What Will Developers Say?

Elements of the Application Platform
Runtime – On “Screen”
Tools & Support
Tools you use to design & develop
Code you write on the client
SCREEN
CLOUD
Cloud Services
Developer Portal Services
Code you write on the server
Tools you use to ship & sell

Tools
Runtime – On “Screen”
Phone Emulator
Sensors
Media
Data
Location
Samples
Documentation
Xbox LIVE
Notifications
Phone
Guides
Community
.NET Framework managed code sandbox
Packaging and Verification Tools
SCREEN
CLOUD
Portal Services
Cloud Services
Notifications
App Deployment
Registration
Marketplace
Validation
MO and CC Billing
Location
Identity
Feeds
Certification
Business Intelligence
Maps
Social
Publishing
Update Management
Elements of the Application Platform

Two Flavors of Applications
High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript
500,000 developers spanning Windows and web

Toolset
Silverlight 3 (plus)
XNA
Visual Studio 2010
Visual Phone Developer Express
Single, integrated download

Silverlight for Windows Phone
3

Silverlight 3 (Plus)
Silverlight 3 with some device-specific additions
Accelerometer
Touch
Location

Silverlight for Windows Phone
Silverlight and the XNA framework are the basis of the Windows Phone application platform
In-browser Silverlight is not part of the first Windows Phone release

A First Silverlight Phone App

XNA Framework 4.0
A new version of XNA
Full 3D support on the device
APIs similar to those we know and love from Windows and Xbox 360

Visual Studio 2010
Full debugging support on the device
Lots of new goodness in Visual Studio 2010

A First XNA Phone App

Visual Studio & .NET
Productive development with .NET & C#
High performance IDE
Intellisense makes coding faster
Integrated build/deploy/debug experience
MSBuild engine for build automation

Windows Phone 7 Series Emulator
Supports full application development
Reduces costs of test and development
Emulator, not a simulator

Common Capabilities
Input
.NET
Superset of Silverlight 3.0
Windows Communication Foundation
SOAP and REST services
Touch
Hardware buttons
Media
Phone Access
Digital media capture & playback
Media library access
Integrated access to phone UI
Sensors
Picker for contacts and photos
Data
Isolated Storage
LINQ (Objects and XML)
Integrated With Cloud Services
App Deployment & Updates
Notifications
Location
Xbox LIVE

What’s a XAP?
myapp.xap
Tools
Common format for all Windows Phone apps & games
Declarative, manifest-based installation
Integrated into security model of phone

Integrating with the OS
Hub integration
Enhance the built in hubs with your application
Launchers let you fire and forget to an OS app
SMS, email, web browser, maps, dialer, search, etc
Choosers are like an open file dialog
Launches an OS experience for letting the user choose data for the app
Picture, contact, camera, etc

Hub Integration – Media History
Apps can insert entries into the history list

Windows Phone Developer Tools
Tools
Phone Emulator
Windows Phone
Emulator
Samples
Documentation
Packaging & Verification Tools
Guides
Community
Windows Phone device
Packaging and Verification Tools
myapp.xap

Deployment Process
Develop
& Debug
Submit& Validate
Certify
& Sign
Windows Phone Application Deployment Service
Marketplace

Application Marketplace
Enhanced Discovery
Easy to find great applications, games
Fun to browse the marketplace
Simple, Reliable Acquisition
Try before you buy
Buying and downloading content is a breeze
Payment flexibility
Easy application updates

Call to Action
Download the tools!
Read and understand the design guidelines
Give us feedback
Resources:
http://developer.windowsphone.com
Team blog: http://windowsteamblog.com/blog/wpdev
My team’s blog: http://blogs.msdn.com/ireland
@martharotter
@wp7dev

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Introducing the Windows Phone Application Platform

by Martha Rotter on Aug 31, 2010

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Introducing the Windows Phone Application Platform — Presentation Transcript