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United Way Fundraising

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A sketch of STV\'s creative United Way campaign

A sketch of STV\'s creative United Way campaign

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  • 1. Putting the Fun into Fund-raising November 2010 by Marta Mills, marketing editor, Baltimore Lynn Beamon delivers a pie to John Mack’s face Employees show off their favorite team jerseys John Mack, covered in pie In this tough economy, it takes an extra blast of creativity to Diversions Magic Show,” entertaining more than 20 employees over a persuade people to give to those in need. But the Baltimore office’s pizza and salad lunch. Each employee paid $8 for a ticket to the magic United Way Coordinator, Vonda Kouka, delivered that blast and show/lunch event. surpassed her ambitious annual giving goal. Her secret? Keep it fresh and fun. CRAZY HATS AND SOCKS: About 10 employees paid $2 to don their goofiest headwear and footwear for the day while another group Vonda lined up a month of fun—sometimes zany—activities to paid $1 to vote on the best outfit. generate interest and participation in the office’s annual United Way fundraiser this year. From her perch in the reception area, she WHOSE PET IS THIS? 16 employees brought in pictures of their is perfectly positioned to gently remind her co-workers to turn in pets and paid $2 to enter them into the contest in which 17 their payroll contribution forms or remind them in person about employees paid $1 to guess who owns each pet. upcoming events. Never content to reach the same milestone each year, Vonda raised the bar a little higher for the 2010 But, it was the final, long-awaited wrap-up activity that took the campaign—to $7,000, just as she has the last seven years she’s cake for raising the most funds. Employees eagerly stuffed dollars in led the office’s United Way efforts. While the lion’s share of the jars on Vonda’s desk for the chance to fling a pie in the face of their funds comes from pledge forms, Vonda organized these activities “favorite” manager. each Friday throughout October to energize the office and raise awareness of the charity: MANAGERS TAKE A PIE IN THE FACE raised more than $200. And, surprisingly, the lowest-key activity, “Nickels JERSEYS and JERSEY SHORE: More than a dozen employees for Non-profit,” a collection of jars placed prominently in each paid $3 to wear their favorite sports team apparel or dress as a department through the month, raised nearly twice as much as Jersey Shore character. the pie-throwing contest. THE MAGIC OF GIVING: Professional magician, Professor Paul The United Way of Central Maryland funds agencies and initiatives to Trattner, donated his time to perform his “Curious and Innocent improve local communities and assist people facing rising costs and uncertain incomes. Dialogue